Uncover the ideas the biggest marketers won’t share

Finally Yesterday I told you that the smartest marketers I know have all been quietly talking to me about a huge shift in Facebook ads… The offer is no longer king. Now it’s your ad creative. One of those people is my friend Rohan Sheth who just did an incredible Steal Our Winners episode showing his ad testing strategy that is getting almost 10 million views a week. If you haven’t watched it yet, go check it out. But in a nutshell Rohan says that the best ad creative is just the best content. Like I said yesterday, it all comes down to what the algorithm thinks it can put in front of people that they will watch. So what Rohan does -- which is simple yet genius -- is post all of his ads as organic content. Then whatever performs the best he runs as ads. This takes all of the guesswork out of the process. The algorithm tells him what people are interested in...which means his watch times are up, his costs are way down, and the algorithm pushes these ads like crazy. That’s lesson 1 for today… ads and organic are not separate things. It’s all content. (Your prospects don’t put on their “consumer hat” when they watch your ads. If your ad doesn’t stand on its own as interesting content, a video that does is just a swipe away.) Now lesson 2… One of the most amazing things about Steal Our Winners is how many people like Rohan pull back the curtain and show us what’s working RIGHT NOW. (I’m seriously grateful.) But not everyone is willing to do this. There are countless marketers who are on the cutting edge who would never even think about sharing their most profitable strategies. Luckily we can still learn from them. I told you yesterday about [The Ultimate Facebook Ads Swipe File](). Our recent guest Garin compiles thousands of ads that are currently converting, and they analyze them for themes and trends. So now we can see the creative strategies the most successful Facebook marketers are using in real time, and WHY they’re working. Then their custom AI software will write ads for you in the same style. (They even have a service that will do an online filming session with you, interview you, and make all of your ad creatives for you. But more on that later.) So you need to realize that digital advertising is changing. Thanks to the all-powerful algorithms, your ad creative is now the cornerstone of your entire business. And the easiest way to take your ad creatives to the next level is by… - Studying what is actually working for the most successful marketers - Create a ton of ads on a regular basis - Double down on what works, cut what doesn’t It sounds like a lot of work (and it is), but The Ultimate Facebook Ads Swipe File can automate nearly all of that for you. [Go check it out and let me know how it works for you.]() To higher profits, Rich Schefren Not A Fan Of These Alerts? 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