Tech Company Teaming up with Cities to Clean Up Small Motor Emissions

There are few things more important in this world than the air we breathe, but pollution is still rampant, despite societal changes .... ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ [Open in your browser]( [Alert] [Logo] --------------------------------------------------------------- [Tech Company Teaming up with Cities to Clean Up Small Motor Emissions]( There are few things more important in this world than the air we breathe, but pollution is still rampant, despite societal changes .... 2020 was tied with 2016 as the hottest year on record according to data released this month from[IQAir's global air quality data platform]( published in the 2020 World Air Quality Report. Wildfires and sandstorms fueled by the warming climate led to extremely high pollution levels in South America, Siberia, Australia, and California. Image via Aether Catalyst Solutions Inc. One of the biggest contributors to air pollution - small motors. Via California Air Resource Board's Small Engines in California Fact Sheet: "Today, operating the best-selling commercial lawn mower for one hour emits as much smog-forming pollution as driving the best-selling 2017 passenger car, a Toyota Camry, about 300 miles - approximately the distance from Los Angeles to Las Vegas." These machines cause significant amounts of smog and greenhouse gas emissions and are not currently subject to any emissions reduction technology. Why? It is believed that the cost of precious metal-based catalytic converters being too high for consumers. However, with the low-cost emission reduction technology currently developed by Aether Catalyst Solutions Inc. ([CSE: ATHR]( [Forum]( the cost argument is no longer valid and manufacturers no longer have excuses. Aether recently launched its Urban Small Motors Emissions Abatement Project to engage with municipalities utilizing small motors to test Aether's emissions reduction technology. One of the latest jurisdictions to come on board was [the City of Burnaby]( who will work with Aether on the project to install Aether's catalysts and evaluate the Company's emissions reduction technology on select pieces of municipal equipment employing small motors. Aether will utilize the data generated to further optimize its small motors catalysts. Located at the geographic centre of Metro Vancouver, nearly 250,000 people live in Burnaby. The Company anticipates that the data obtained from in-use applications with varying types of equipment will be invaluable in optimizing its catalyst and engineering its use in small motors. Also, with the regulatory environment changing, having a successful presence in that use segment will allow Aether to present as a ready solution, and perhaps accelerate adoption of clean air legislation. Aether's Chief Operating Officer, Taylor Procyk, explained that the Company believes that these catalysts could make a difference to urban air pollution, and this project gives the Company a chance to get them in the hands of users who can hasten their adoption. "We are thrilled to begin this project with the City of Burnaby. This is the first step to show how we can contribute to building a cleaner and healthier city for our friends and family." Burnaby City Councillor Joe Keithley added, "The City of Burnaby is committed to transitioning to zero-emission vehicles and equipment as part of its overall commitment to becoming carbon neutral by 2050, and this project with a local Burnaby Company is an opportunity to reduce carbon emissions within existing equipment until they are replaced with zero-emission alternatives." Investors should keep track of this partnership as Aether advances its technology and other cities join in to help reduce pollution and clean up the air you breathe. Its technology does not contain any platinum, palladium, rhodium, or rare earth metals. [LEARN MORE]( FULL DISCLOSURE: This is a paid article produced by Stockhouse Publishing.  The advertiser featured in this Stockhouse Publishing Ltd. Alert has paid a fee in cash or stock not exceeding $5,000 to have their corporate, marketing, and promotional, information and activities featured. The information shown is solely the responsibility of the advertiser [Aether Catalyst Solutions Inc.], not Stockhouse Publishing Ltd, whose only function was as a supplier of media facilities. Any information provided is not to be construed as a recommendation or suggestion or offer to buy or sell securities. Your information is shared only with the advertiser featured in this Alert and will not be sold or rented to any other third party. The advertiser may contact you from time to time with updates. You opted in to receive this Alert, which are sent on a request-only basis. 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