How To Create An Authentic Brand

# Wednesday; September 6th, 2017 Startup Stories You Should Read Curated by Startup Folks Who Care - this issue by The Startups.co Team. Featured Story [Screen Shot 2017-09-05 at 12.01.53 PM.png](W17tSzz4CvqlPW1bqSy970VsNd0/*VGlHlY534Kg2W7YvNMH47Fgnz0/5/f18dQhb0SnGW9jgPq-W642JyC8q5B_3VxgkML2M0jHQW3264L92xLn0SW1m2Dkx99c0JBW8nPcvS50SF1hVcnXQ397dbGxW3M7jlq6vcg4XW41Q7Q83C9mCFW3VnxG621Rsr7W1L18KG85x6fzW20_Z7m6JknFhW2fZzK45YjdH0W1bz6G_1tkngdW58S5-F23-nGKW265VBJ22-vhJW1Q468p2-lD31W1YTF-H7TVphbN1pqBNS8JLD3W8Dy-s_653gxYW8QKpyr4sj3hVW2BcyM91mGWjzVP1_zX3TXg5wW64Z_Dm643WTFVF4Fx_7csp7WW6p8w4f1w1KXQMP6DYT3bGDGW2_lDQW171GWSW69YbSW5tSYTSW5cNrsS41NBvkMfp4jfYFnM9W5XnBxb96PH_cN3LyYhLb1SLcW3M2gS38rdQXmW6QzgVr5WR0L4W2ph4Yb8Sh0ZdW19bNv67_wk8RVBGMQX1zW062VzD-dg1tC7yBW5mkxnl5mkwHjW615rl48V3cZ5W2td_204mPySFW1CksCf7gYszfW8S5kS-2C9tzgW8FrSwP7-wQ8mW953Klm5XXJmsW3w6Dmg3lywPGN73Q0vR1-WrRdKBJs_02) Building customer relationships should be like building any other relationship. [Self-aggrandizing or greedy behavior doesn’t make friends; it only drives people away. Talking down to people or just ignoring them won’t work, either. The only solution, then, is to be a friend. Be clear about your intentions, generous with your time, and humble in your words, and you’ll soon be the brand everyone wants to know.](W17tSzz4CvqlPW1bqSy970VsNd0/*W5Mb12x1xGRD4N484Ln7mdDrq0/5/f18dQhb0SnGW9jgPq-W642JyC8q5B_3VxgkML2M0jHQW3264L92xLn0SW1m2Dkx99c0JBW8nPcvS50SF1hVcnXQ397dbGxW3M7jlq6vcg4XW41Q7Q83C9mCFW3VnxG621Rsr7W1L18KG85x6fzW20_Z7m6JknFhW2fZzK45YjdH0W1bz6G_1tkngdW58S5-F23-nGKW265VBJ22-vhJW1Q468p2-lD31W1YTF-H7TVphbN1pqBNS8JLD3W8Dy-s_653gxYW8QKpyr4sj3hVW2BcyM91mGWjzVXDyhm5BYq-XW5Ws7TX5QcrgKW9jrKlv2qchzqW3K3H8f1py9jFW3V7dH5744JRNN6QHVcmNXw53VRZJ1r3M2hw7W1wldqk6PLQcnW8rxtt76nndZRW7yXJwr5Q2XYTW5cWnMq5wvfgXW86zJ9n1Jj9j5W3KzC411psCspW65jjxD62n30YW19bNv67_wk8RVBGMQX1zW062VzD-dg1tC7yBW5mkxnl5mkwHjW615rl48V3cZ5W2td_204mPySFW1CksCf7gYszfW8S5kS-2C9tzgW8FrSwP7-wQ8mW953Klm5XXJmsW3w6Dmg3lywPGN7GmMyP1-MXhf5yJCLB02) Darshan Mehta // Founder & CEO @ iResearch Advice [Screen Shot 2017-09-05 at 10.46.10 AM.png](W17tSzz4CvqlPW1bqSy970VsNd0/*W7f3ClP1dMBNyW1NwFYN2pvv5G0/5/f18dQhb0S3j47r61sRTxMtB199RGMW2rblD43d8ySDW6445_q7N-P59W5V4NZN853T7MW1Xf2KB1W_QGTW3v3tfs3kLmRsN10YjN72ZwrXW2m7SyP2-_vnnW47Y6XH8L143YW4tZPKV1yR-sxW7zxS3x1R-G-CN8nmZXW-GvNyW8wbc-n6Z6-HHW6MDDBF7tTKKdW4sNjNb1pvgkHW3VhW6x4JyWvJN5Y4KgJJJqYbW1bSTrg7Rly89W4K66m79hd3pwW2-BMPL1bdz6rN10XnSq6f8sfW1c8QcR8dvQ5gW5GpJFF94T-QhMJxWdw43JzwW25RSmc1FT-v5W246pvD58Dms6W90WpvN2cxjFqW2tB9221lCLHlW6Ll4kF7PM41qW22Y1dV7-1SGRW3SDB5H7F4w2TW5lpGw02RG5h3W3-WHX-1z4q3jW4TN1Bw216Ss_W112zs94GNlV8W336Qc73191wRW3HZdS86WhjjMW6dl8v93QYmsLW1mV9LB4tMmphN1GFDbcyNT0DW2JQG-g3nwGK8W3X49-s8jCgGHW5Mv-rF8gczr9W3DT4d589GdnGW7C4GcD4tzZDvW6WlDrj55_LpNW8Jn_7c5vHbpgW87NlSY6rfH-zf50kgs004) Data-Driven Decisions. [Mike Greenfield, the first data scientist for both PayPal and LinkedIn, shows you how to incorporate data-driven decision-making into your startup. Find out how to track meaningful metrics, how to optimize your content and communication, and build for growth.](W17tSzz4CvqlPW1bqSy970VsNd0/*VXySNj1zxtjsW6VJ9Tk5RT6340/5/f18dQhb0S3j42dYTs8V11Qkw1b7KTfW5WFGXj3d8GsfW6fP4Ms7N-LwVW6HNHND3p4KngW7-Sxbb3V0NhvW4G4tjk39KsNQW47Vfkf93nQCmVhWqQN14Y5C-W2l8JYx7Bk-yXVzBlPw1hvfmdW4g5DPm3W5DdyW7zw99p16kN15W61SbMM4MyrfhW7hC_Pf2lRS0-W4Zm3r92K9MKWW5WfJZY4PGZC-VL6dVM5hv05qN6fVxC3DdKDFN1ZVZxZgCwS7W1SzY-23gfSpFW3zvvdD6jyYm0W3_ztq022Gcd_N1gyYxJsNNmNW49xcKq6RRwV_W55RNKY7l-0JRW5Hy2Ss940GRtVScLqm1-78pLW1XBn_-2xRgxPW14rXQh5sT2YnW1v7k7J3TSnnpW3BDhNM2MmsJSW3-ZYKB7-z_rdW4hK7g-5qCT89W6dvCg66dW7qgW3j81mQ4RV2StN4r1V622GfKZW63jj5Z8-SxRGW7tvhBD3wzrldW84n09562B9nyW1sNyVK3Q93wYW2Ch9TC3_3zSrW4SN5dk7_T9q6W1Bj6zj2VPbtNW4BDzsd6WFWyXW3nBG8Z91cqwXW9gRqRX8mD2qXW8xJxKz5z48txW1CPnsZ1YCPvJ111) Startups University // Featuring Mike Greenfield Startups Live [Screen Shot 2017-09-05 at 11.23.54 AM.png](W17tSzz4CvqlPW1bqSy970VsNd0/*W7HYhm67gR8cXW98X3_-9gZdT40/5/f18dQhb0Sq5L8X-dYJW8bzGcz7bj6jnW2Kdm9n5w6pgzW4XHs8d2BfHsPW2KBfjg6mdtshW1TcYQm52TFJJW2KBfp08-y12SW54W4VX32SknCVLmK5p8X0XDDW31Dznm4bJ02hW4b_rKw7MbC4wN1cH-fhsHPq6W54FW2h7PNm5ZW96zRPS6bT6L3W8RRjRD5CktzDW83KHrF7J39qHW2m8DqK2HT8mrW1HsxNW7fsQtVVYSX-57m_B1RW5c8d-S3785jDVPM9_497fZyZW25DcH55PhHz5N3sfxpQRYLPzW7cdLnS3Kxz3LN2_lQD3GsZF6N3zvhWJQZl-gW5kDDRf86cYSGW63W7Hy1c8FcwN4WJjScQslbkW5tdLRk4s1b8gW4CNRWt8cZpGZW2n__Vj4XYZW_N2hNypcXQzNcW7yLCf38c_t3lVhzVLx2VQTnHMrSmPqfTlLHV1KsX11KzlDnW7vfMSd7bqXyYW5KZd562b-5LtW4f_nXl73YJNKW19rc8k7qr3jtW7BF-rD2kNVG1VMVTyZ6K_bcjW3qSX644sV-gSW8-2-f32pglVTW6vc-Z65Lzq2vf4CDfW-04) Thursday September 7th @1p ET What you charge for your product or service is one of the most important business decisions you'll make. Too high or too low and you'll limit your business growth—at the best. During Startups Live, we'll discuss different pricing tactics, how to go about changing your prices and the steps involved in building a pricing strategy. [New Call-to-action](W17tSzz4CvqlPW1bqSy970VsNd0/*VJ791t5MKQQ5N6Pq83sM9KjQ0/5/f18dQhb0S1Wf7wjVyqV1xykv1MNfhhW4TTXzy6sj__mW2SQysj4NB312W3WxKh-3XZ3PJW4sDjDQ7V98PpW5pHXtJ2YDJGcW4PxSn_6SgMNBW7s11vM9k82SfW6wLkYR3MbK5MW7sqsGR5QlDsGW8sQPJL85Q1p5W6P3jC41zWTdrW3zDbPs6Jp-lFW2pFzsK1jGHlZVSJxRX8qFDnZW1GQnBv2ZNvjjW50NkzC7QBhpjMML8447B_QcW7CDm9V5bb54QV5289m30P57mW3zqvW_1wpJ97W69HRPJ4MG3LmW8SMCmp9cNJM0W61VjMc80NkzSW31qQL_45VLc-W3-WD4s1s4Gp1W6b3Q3S2WHkjgW2NfgZ18R8ZHrVV_fcl7mJ418W5CN0071J8zX2W3R13wT2MmznVW1cJND25Xl5GtW6TyQ7z5jMgyNN1XC36K-HnWDW4ZNgnw8PB__jW7WjhpF8VpbwhW18c6Lj4kdktnW4XCyJw5XL5XYW6TKDc_2yV6TnW4vFdk57P-ytjN5shmXQhkCSjMxqj0XnWdZvW5FRmCM3GG913W2jxL338jVkqRW4t-GKB6d0R5KW1843jj3RMb8SW1Nzh9T7HbpcFW1JPxgk6M000pW8VdFVP2TwDCYVVH7zm35-xYSW6ByNp35y4r1BN2Xpw3pJmmr5W89d5NY4NbVQjW6Q2jmV3d3ZLLW4kVd7C1czx4BW8Vf_yF5XK3fWW6gdbnX1fJLrTW3kp29p8h-wjvW6YvLr_5x6vlPW4DB99v8VYKv4W6P-mC29c2t43W48Rqn47jkrcDVzG6zW5s4cf_N5FM-fcQqT1l0)[New Call-to-action](W17tSzz4CvqlPW1bqSy970VsNd0/*N8m1K_83Tn8JVv4kfV5MDjkb0/5/f18dQhb0S1Wf2WK264V1xykv1MNfhhW4WlLdD733KTYN1kD-dnChl5KW6gM7HX3SCbM3W4qG3-19bBZVtW8lsZNH2jQhTXN3NlzFChGyTHVSM7cD4JxnpmW4QSNm98Yc-4QW5QkcjM16qvh_W5yKTnw7d8GNpW1M8PKh4N6Cs1W36nr9848HS2RVhTvjJ4975kdW6rHydJ2J1sXLV7gvJS1T9gnBW8dzxfw7H7-JvW7DpbHC1YbztWW6nb7Km1h3FQHW1fV_6x33RlBQW8V-mtj93tbRmW6m93x55r7TS0VHmsHJ65bZ0CW69S9MP3sNc5sW6T-DLr1SnvykW4LFKxX8sD1ZpN3TyHJffwK15W2TxTkn6fGXRXVvm58p1yZPLvW52_V7t6_cFy8W2tTXSR56QjtGW7szZmZ1pxRR8W5bhztg1Xf6T1W8T0-Zj1KNy9qW7q_2V12SGVhWN7FYCjkNf6ssW483Pcg7mT0y6W16Ht-F3MTRs6W2Tm_Jd58tccKW4NsRn_7xm0g-W6bD5cr6DfwpgW33s5YF674WGzW4gVvHT6m8J3mW88rJ0L7f2y5hW50ff_77QF_7GW7GWtNC4X83NjV1J9Dm6w4k5QW3LtNpX3gTKr-W7fzm2J7Zfx9PW17h7VV2XFtRwW11lBJR2fJnzSW8rg_zl6yt1yVW534p6w3V17wNVfJssn5P6blrW7Mq06W6RG6n2W8qxpBG5zrGKwW4JnFln6qGnm9N8-y19VcHsMyN7w9XR3VlRvYW4C46qr2h0vlpW95f5y18yp-W9W8Sg-1D7-0bLfN69MCppr0N7Qf6sSlQ421) --------------------------------------------------------------- [s-logo.png] --------------------------------------------------------------- Startups Daily is the TL;DR version of everything interesting happening in the startup world. 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