Weekend Edition - What Make A Great Brand Story + 4 more.

# ## Startups Daily: Weekend Edition The best startup stories of the week. Post of the Week [liderazgo-empresarial.jpg](W33Jflg2fBfB-W3NQN827hlZxY0/*W815TzM5Ck9PBW7Lt14F7-CVrB0/5/f18dQhb0Sq5z8YHtdnW2R-vbC7t5LzlW12xCKF1q0QlTW1pHdXW5Mmsk7W1m2Dkx99c0JBW8nPcvS50SF1hVcnXQ397dbGxW3M7jlq6vclz2W3CqM2Y3CgRKfW42hJ-62-7-pXW34VLY75YlxV8W3v51Z13jJ_0mW5KxXB65KDCtZW12tL7f5B4_slVJ4sbD7lYt77W4Tv41n4DPlgCW5Rpkcd3bqlljW85K_hq7HSs3HW5-2sjB7ZzDyKW7GLjPj2KrqR3W1fyck81jHT73W5T56L529GMxmW1Y5G5z1Y7PYwW7jg0F483MqWBW1tyXxL20Tf-nW5VjXN81zy5WRW81L_cr84jlVqW1MgSRs7c3g7sW1W-vws7DWT7YW2bJn0C6Yxb6jW6Lj_t0636w16W2sDBTs6KBGBmW1B9sw17GQfZHW7bcXf87XQDKkW5jnKrD47ZXm1N4YTt6gfTlLHV1KsWr1KzlDnW7vfMSd7bqXyYW5KZd562b-5LtW4f_mwv3zwR-jW19rcTf7gxHl2W8mD-jq4CjvX4W2-zBDb701pkQW5Qn3yh1tQ3YFN8dS5kZNDyx-DrTzpY-rQPf1ZspVl03) What makes a great brand story? [Build a concise story that will penetrate all of the clamor and actually reach your consumer base.](W33Jflg2fBfB-W3NQN827hlZxY0/*W36hJfV8kgtTjW3-3NbB45cXp40/5/f18dQhb0Sq5z8YHtdnW2R-vbC7t5LzlW12xCKF1q0QlTW1pHdXW5Mmsk7W1m2Dkx99c0JBW8nPcvS50SF1hVcnXQ397dbGxW3M7jlq6vclz2W3CqM2Y3CgRKfW42hJ-62-7-pXW34VLY75YlxV8W3v51Z13jJ_0mW5KxXB65KDCtZW12tL7f5B4_slVJ4sbD7lYt77W4Tv41n4DPlQ2W5Rpkcd3bqlljW85K_hq7HSs3HW5-2sjB7ZzDyKW7GLjPj2LG_N2W7VKwQ61Lc8_rW7nYJqv6jJW89W1zlPtL6ShL0yW6LwBjJ24WMVvW7Yqdky1FtTzwW1HlN3Y6xQVp2W1Hcv4H82yZmdW1hkPD17TyqxLW6KBVlH1B8SPMW1ykztr7C418zW80zz0X83ljVMW7GTbkJ7LVSsmW6ZbM8s28VvK0W28JxSm6CFhSvN4KfDCbm3V67M5h7dCVR6H2W4q1N8d6092hMW54SnJx4d22hkW31lZKG1CXvYKW2ptgKF2LlSVJW5qv4fv7jgZdVW5yGpTn3Bdv98W4LKsmy3tb2DxW2KxnxQ7bjxqZW7Cg4wH3y19vMN3wMXFC1jJwmf1DJWRj03) This means condensing the major points of your company into two consumable bits: Your company story and your founder story. Having both and keeping them distinguishable from one another is really important for ensuring that neither overshadows the other, but together will create leverage for a great brand story. Megan Groves // Founder @ InterimCMO [Modern business planning for startups.](W33Jflg2fBfB-W3NQN827hlZxY0/*W983Lg13vtz4sW91V-JM1BT9ST0/5/f18dQhb0S1Wc29gNYCTy9PN60WnTgW5gfl-r51SJS7W5gk-NW3c1W27W8DZ6Yp6V7DTKW2ZCMCh1rnCjwW6-yq9-50JhQlN4JRNpzbvG_rW50nQCd4JLRLGW4CCVRB9hGtzFW8H4nch96pcWbW4GmqKt41RHMgN65n1VZc1dzHVcJVZh4yyNyFW2G61Kc4sw5nfW2B6pYl3mnPjjW6Vq0134KqHHQW5jT1Jr2Dfg9JW3LP9H824NQDvW3nj3nq5gnL_XW767DBP1HYN4VW8dV14T6LgbkSW6lw76W2RJzctW19xZLl5_dlYKW986fFz1bqKgkW1YnlnS3ylsd9W369l638g3-HzW3WxjWX34Yl3gW2vvLlJ312TBmW6HC-G-3DPLLWW46g0QZ65_xZxW4JyB3l1JQc2MW4pP5ms1fD7wxW7SknCf6fw9WzN1H09hFC6hNsW3DQgCT4W6DSGW6hr3vn4xfzMQW3fLJ9l97y-vjW96nyXV5DrgC6W4CSQJh2-GH14W4RH_vK1fNBpZW7mXsmP1nqGqLW5GFVbQ9fYnjHW6pZXwR6JWpf8W5wvxVR8QsfSMW1q0Nl93WtKB4W5cyCp73_1kHDW6FWGrz7fnQFxW3pH8Gz2qzJQKW34hpwQ6sbVKLW8-zwxg2LHYqTW1GvCxJ8brH6LVnlGkQ3ZLhjCW5CJTCF8_hV0jW2rprp421X6dZW4Xm6Db1Z1wFlW8thy5R6Q-dXLW8BnYXN1MsvkCW6J2w_C7pNCf-W9c7wBV7rRL_hW8FVvF34Gz1pzW5Jgczk6bzHnrW1Zkm_w99fyS60) Top Stories of the Week [Screen-Shot-2017-04-21-at-12.33.06-PM.png](W33Jflg2fBfB-W3NQN827hlZxY0/*W3Z-xSM4sZbkvW5VkKtC5KDG4w0/5/f18dQhb0SfHC9dK6NYW2R-vbC7t5LzlW12xCKF1q0QlTW1pHdXW6gzNFPW2K4R9r8ZkD0BN7sr5DtHBQz2VqNSC68XlZ00W7vgCHR3Dk4hbW35scT29dqZp8W7vsrF_9cDtM-V1l-Gs41ykccW49-dHF2-P-WgW3sdfBs3MtH1cW6ZLKj13BMF6lW2qQ0-N5YCK6SW41_Wbv3SQgn2W3_CV3g3V_TcnW5bnH9Y2w15NMW3M3Kx561k2LBW7nwG0k6bnMRgW2lsBmy5FyFBzW7cvxVf8q5qBxVVQf4X5vDhTYW6LtV8W37-FnHW93xmhY4RG4bKVRBb3_5sX-hKN4x6pr8Wp88xVY6NCG4x6psLW5xBVMK96rF_MW9c8Gfb4WHCysW4xtjfg3Mxs4hW1q_Fpd4ZzjJqW96frD11pXv-TVWD_1q4YzHgJN3Js25hP6-dXMPnnY9ZZjwTN29bVHJcVXg-W1V2F0x3LFGZFW7RdxJP7dr9qWW72YqDy8pmBycW30Yylx8Y6xNdW3B-6Wk3MtMVBW2sG3S571JSz5N3xxDzVJgwmdW4Hsw2G4YSZ7BW7369pD915yzQW38j24M3HsxN3W8yBvxp7-chz2MrLh9QrHG2yf8x-YZr02) [When you pitch—you're requesting trust—and trust requires tangible evidence.](W33Jflg2fBfB-W3NQN827hlZxY0/*W38hRGJ1-t4hJVw4fzj41t1Mc0/5/f18dQhb0SfHC9dK6NYW2R-vbC7t5LzlW12xCKF1q0QlTW1pHdXW6gzNFPW2K4R9r8ZkD0BN7sr5DtHBQz2VqNSC68XlZ00W7vgCHR3Dk4hbW35scT29dqZp8W7vsrF_9cDtM-V1l-Gs41ykccW49-dHF2-P-WgW3sdfBs3MtH1cW6ZLKj13BMF6lW2qQ0-N5YCK6SW41_Wbv3SQgn2W3_CV3g3V_TcnW5bnH9Y2w15NMW3M3Kx561k2LBW7nwG0k6bnMRgW2lsBmy5FyFBzW7cvxVf8q5qBxVVQf4X5vDhTYW93TxXX2BVDf0W6Svwpd5GVdgzW4rY32V5v7L5pW5JCj1p64z0H2N97k2qH9Q_41VfgYxq36_nFGW4qyBLK1pxtQWW60gb513MhswfN4WCzpmW86xJW36-Z678szfBKW3Lszb336WzFZW963YgD6SGYcmW37dhyg3JrYjLMQzvcxMpLRvW1V2F0x3LFGZYN1NlhjGCnlPxW72zrXT712wFTW1mL30W3fK0ZtW41HnY22KYZJnW62QgnF7k5QvCW7nLg7q5mSYQ1W4pcX9j8SJHw-W8FmZW-1NCvqGW7r-Vxw3T-4QlW6LvFd06PLq94VrVprC56gBW-W7S9Rzh4-lKYR0) People you ask to follow you will demand to see progress before committing. While "The Napkin" method is still a great way to capture an idea that spontaneously pops into your head—In order to survive and maximize the chances of a successful pitch, a low fidelity MVP is a key asset and prelude to a future, high fidelity MVP. Hicham Amine // Growth & Product Strategist @ Hidden Founders [joshpig.png](W33Jflg2fBfB-W3NQN827hlZxY0/*W5RGJwt2Vy5YvW6x9B0M20l_qq0/5/f18dQhb0SfHp9c_QZfW721rs_51vPb-W5sqSgp58Q5CXVvfrWH57VFzkW5r8vwP3mm44rW5y5Lkw5xcx4JW5qb2Pr1nPLWrW3gPF4N6b-Lz9N96R466c2PDQW95RRNn5DpVTXW96tXHp6Qh3spN6RgvBGYwxWDW50VkHJ6QDbTqN7nwMMXP_d1LW7cVtKN6R9vW5W69_cMp6cd2qNW1nrCGw96zRPSW6bT6L38RRjRDW5Ckvpl6vYDb4W7v70tS4RYYTlW2YsM3L1HpnRqW5wfhtx3X0g0yN6bp1cMbq5fxW4TKc2l5vB-mRW5cNtP98JVyywW5Cf0qf8KQW-gN5WL2LVc4Wm-W41NBQm1xRnZLN6ZLK0_Sf7r0W6p2RTp6cqh5rW4VFsTJ74tRwhW4DqBxb1ctqdDVXTMzl1HQZqTN2Z_GqkRrnMtVf9ZxY7f86g9N7lVMH92-qt3W2VJZ_B1dgSMpW7xKyTz7YpW6MW3MYNXs7tBcb1W73R1h2224l-cW6RfZ2G6MjS_VW20Sbt1621c4ZW7JZmlS8k--q4W8mXmgC7mtWScW2cCdhV96nS95W90K-TC5zm9JpW8nz5vL1XvNG4W83hk3v82Y8xSVcYJKQ7dJ18nW7nb71p5LPbwK0) [Wil Schroter sat down with CEO & Founder of Baremetrics—Josh Pigford](W33Jflg2fBfB-W3NQN827hlZxY0/*W81C7T85M9kzgW3Fsq1644plG20/5/f18dQhb0SfHp9dLVKNW8bzGcz7bj6jnW2Kdm8P7d-cxYW4WJ9pF2BYjdbW2KBfjg6mdttXW7s5Q5s2M6JxzW2K5dHp5mZjnXW6jZfv47N31wzW9dZNfZ4P4kMCW9dt7BB7tgCGYW9dPWdx859LV6W85Hsv657QJW0W79_CdH3qPV9QW8lRy5Y542yszW8hvHfK85DZFlW7NyyjW7N9HYTW5mNLNs9dSlS6W35rgCl94-4T0W7sLbJl3dv1SsW3M3KtL2qttr9N67PjwYSbJmSW2MDFLN6G2lbzN7NMdQN4cNXyW75WRHJ7rPD0HN6pVqf_GFk7HW3xKgR-5p9jj2W1l0Y8v5rtwYWW1z1T352Qxh0KW44vhFm5665R4W8jpxkt6hn24SW4J7YVg3DcqfvW6C8szQ4gCr-CW55sYV_5-yn0-W8YHQk572pd_xW1f-Mv631XwRnN4yBCsnGPsqwW1L-frH8Z9w9tW7t22qW3-bZ10W1V7js91ZVBnqN45Ly2MkwRN4W8k0TDQ7nWMDZW2LBsTz7t3X0ZW7tW2g82FTjsXM65R8142c_8W3nh5jZ8spf4vW8kvQXw1B1vwHW7zqt5r7W0XWNW5MT44B1r9tWQW3lfQlX4Q-5SVW4Hzl-R13wXRq111)—to talk about growing a startup, lessons learned, getting out of the startup "rat race”—and a little bit of Back to the Future. Wil Schroter // Interview with Josh Pigford; Founder + CEO @ Baremetrics [635733911245539340-1964810435_double decker couch.gif](W33Jflg2fBfB-W3NQN827hlZxY0/*VcRzJG73krZKW1y-GFl6_67bG0/5/f18dQhb0SbTL8XJbXvW2R-vbC7t5LzlW12xCKF1q0QlTW1pHdXW7w3Hv1W1m2Dkx99c0JBW8nPcvS50SF1hVcnXQ397dbGxW3M7jlq6vcglvW3VNWNC3MDB2zW6ZLJCz2-wVSjW518Q8z3Wpyg9W2HVTVL4DqHqzW6dgmw34yv2r0W3MlV2W1Df0XLW6yBPJM31G0mbW8mQMYT7NM5zGW5TPqWT64J7kCW8QKpyr4sj3hVW2BcyM91mGWjzW1pk-kW4WG606W2h36Jc166P2bW96SLZW8QHZFkW7304P58R67QLW7fc94P6Rg-kcVQT0332h1bjTW8R6f5r2nyBfRW63BmKD64V9Q0W5bPlV71JLB5GW3S-4NB7lMLpwW4CG1XG7z76DQW3LB3H21xbYxTW73ZYkW3tpbVHW412zR53rJSG8W57kfkL5CZW96W24YZwd1Q68w6W1MMh8v6NWddhMMd__pLMJS4W1nPcdW3Q07SjN27K8Cx60T4RV215_B1J7MYGW8VN41X48MDbzVPwMct3QbKy6W3Z0Hbb2Tr-zVW5n8pHV6lHS68W73yKD270RWG-f1567G811) [What if I told you the perfect idea is a myth?](W33Jflg2fBfB-W3NQN827hlZxY0/*W3YV0_N9blNSlW3hJ5mb4GsfYg0/5/f18dQhb0SbTL8XJbXvW2R-vbC7t5LzlW12xCKF1q0QlTW1pHdXW7w3Hv1W1m2Dkx99c0JBW8nPcvS50SF1hVcnXQ397dbGxW3M7jlq6vcglvW3VNWNC3MDB2zW6ZLJCz2-wVSjW518Q8z3Wpyg9W2HVTVL4DqHqzW6dgmw34yv2r0W3MlV2W1Df0XLW6yBPJM31G0n4W8mQMYT7NM5zGW5TPqWT64J7kCW8QKpyr4sj3hVW2BcyM91mGWlYVNVf_V62S4ZxW5WkGqq8L847VW3g7Ltr86VhlkW634Kn11K5T4XVQ8bF18x1xGnW8qTRkB4XRr1hV3WpP54MbZ-PW4VVP1M9j-0psW2T7bzP2zrqbbW8RN3025cpFSQVQB67B4DphKqW5C9w4_2xV4yWVYwnbl5100mVW8RhQ-v6Z9myrW19bNv61SfXhVW93skFJ8csGDVVD2JF57dZLrnW5qK2T65rbnjHW5B2myn5CHFcgW5gdWp11MZLmBVWDM01798GbqW5S9xt85VPp__W1MPKVb9h5qWTN7PWZY2XDdRTW27ptNJ6G6v46N4Pv86f5XSCJf6rM73Z02) We all know what the myth looks like – it’s that moment of inspiration where it’s so obvious that the world will love your idea for the Double Decker Couch. Perfect ideas don’t exist. Until you put them into the real world—they’re just concepts. In the real world your idea will get beat up a thousand times until it barely resembles whatever is in your head right now. Wil Schroter // Founder + CEO @ Startups.co [giphy (3).gif](W33Jflg2fBfB-W3NQN827hlZxY0/*W8wP8yv3gj5pQW8lbtSD4v88tS0/5/f18dQhb0Smh-9cwjXGW8bzGcz7bj6jnW2Kdm8P7d-cxYW4WJ9pF2zXmvlW2KBfjg6mdttXW7s5Q5s2M6JxzW2K5dHp5mZjnXW6jZfv47N31xTW57M58N7tVHF9W5LrPqz6Wz_5cN79_MK6Jd6yqVJd9l46WsJ8MW6VSm7-7PdXQ6W35s62s34sTvPW85_Kv48h2gJPW2PWCVH3C4W5CW3jmRrn5z1qTTW3jKPQP5J9NMCW5RpcBK5RvdpRW5lh8Kj3v7CBPW3Wlz2M5RXcQ2W5D7rXM7r74zSN1FpGmBjNLpFW8q-1ts2f5sPJW3VZVfH5RlSdTW5xNCj88mGgznW313MJ56nwCMCN38nDn0NDw8-W5rcqxg8d6MM3W8dMmq68FSD3cW8g3FYB15mmVyW8p-75s5RsH0VW8n0TnH5ngyb4W5M_w3t3TkcrPW5JH70g3Tjw40MW3rLxNdWW4W17T7pj5Fx4TRW3cN5R13pkWZjW5qcY1j3WVBQQW4384LJ8Bx25SW5LDRM349r5rCW7k4L184KJmt2MwKJnC3qXVCW3p7LfZ5DpFQ3W51L-dt24PBjSW4rWMVn8xQGDfT1lbw4J35SnW2N3Dcw9dNH6GN139Ff9c6VQzW7Z7vLp3j2RQhW5nHpmW6157rsW3Xsrxn1MWhN-W1MKdfw2C3Ch6111) [You know what’s complicated? Trying to control people and their work. You know what’s easy? Providing total freedom.](W33Jflg2fBfB-W3NQN827hlZxY0/*N3gLZRCQBdS_W8vNFcD8VDgHy0/5/f18dQhb0S65P6XLRKJMM_4FsJwxB4N1dqk27F3PxDN4BR6q7l5hNlW5pfTt728NqbkW76wQpH8Jbq9XW1BK4fb1dgjVxW5F8d1b3559vxW2_rKFX6sDWZJW4JNvHy6m3-MpN85wPkMxRNc9W2VSJ-q21vQdHW1_rNfL6ZjcX-W5cfPN26XHQb7W3v_-LY6-xcQsW3JL88w1Qjs2CW1Jrg0v3BMchZW6zMKG690sLjlW51rhnp3GTcY8W5_CvKR1kl-w7N7H_TS0FjYQwN2hCsrQsj0nvW4Vtpfq5Bb3ZkW6Xsqjc390HPpW5lQMVS3vrpz2W36VZkd6wHvm8W1Nb9Dk4MQ6BKW5NM0Wy5SS0cwV3wyp16m0WH3W6bxJMq4DVRwSVhms513C_zhqN2vhwGJqql7NN54bCSZVd3jBW6-kXr77vt44LW1ThW9b2XWGD4W2CP9ZJ8XGTBkW5HP2Vq1ZHVnzW1kMzrg7qz209W5MYhwf3qVlK0W4ZCR5C5CK6gxW1xjms_4GYZ6lW1R7Gg-6rn24MW5NjX4S8JZM0mW38q-0T5dRbxzW4NfvvR1f_JS_W2KjlKj5Lv047W6dZYbv4jDFC-W8ZbrDJ6r0F1kW9g5kcC41fQjcW97bS378fRjZ4W7v1LgQ6q1y8FW6s64R53lfQ8fW81GH2B6L2Z5K0) It took many burnouts and failures a leader to finally understand that the best way to manage people is not to manage them at all. Good organizations know how to set boundaries without making people feel caged. Trust is built everyday, with small but frequent reactions and interaction. Sofia Quintero // Founder + CEO @ NomNom # Want more startup goodness? Get hand-curated stories from the smartest startups daily. [Yes, Please!](W33Jflg2fBfB-W3NQN827hlZxY0/*W2HPRj32myF9mW5dSQWm8Gjl_-0/5/f18dQhb0S5fw8Z99bsW5GYyXB5D47MtW234fst2R1bd5W2Sk1l-15zZmKW5q9kQw8DsQt-VVbq0B1kc3JFVQzLcr8tCn5NW5wL96r8sZ4WSW67b7w67hYCG4W3N1Ljy79CH55N1SdKWJDzsdXW4r1Pm71nq3GJN58yW6kwhK1fW52Ylfx3_8mplW9fgwMT4fdc8zVKsCWb9fszMJW5ZZHw84Nny_CM7PJ-r6bB2QW6XflH282-kKHW2bCYwZ6x539MW9fWTvN4Cgs68V4Gv3Q3qV17SW8WSlbL7r0cytW1f5G2y6YtNqGW7x9P4H55VmGgW13QZVB8SzR8cVs03D19cYxmtW2c-mRz2SV5z_W4cXNf82LzCSjW7lbVPS4yp1DGN8csGDVD2JF5W7dZLrn5qK2T6W5rbnjH5B2mynW5CHFcg5hKCSpMhqHkm42c_8W3nh5jZ8spf4vW8kvQXw1B1vwHW7zqt5r7W0XWNW5MT44B1r9tWQW3lfQlX4Q-5SVW4Hzl_Y8WWqmV111) Startups.co 1322 Manning Parkway Columbus OH 43065 USA You received this email because you are subscribed to emails from Startups.co. 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