Build your startup around your passion

# #[scom-logo.png](W7fFJNx2WdxC0V4C0xQ6Pgssq0/*W73m91q8CkP1cW60Qsxx9btTyC0/5/f18dQhb0SbTN8XJbXvW2R-vbC7t5LzlW121XtH2zGDFTVR5vTY58PKg9W1m2rFl992gLmW4vdKcB2xrmPpW7cFLQQ6PZxrZW1nrCGB51LTg5W5DHNj272Y9nNW1j40wC9dtrLKW3BNS9l47YlYyW4bfcHb47Xx4zW3C810n1Df0XLW6yBPJ81Zfj1lW1cyTfX1ks0KjW7SktQg2tmJVQW4Ld7zK47P0wCW403tVS3vbpkwW6n97tQ6JWPK_W3PxLKs3TqYqYW376jFv3z3W6fW6vz5T15zQ6nDW5Wt2Xm5lG8sYW3v0zhh6zrYNNW5CTz1R3VRHWtW6R6-Tn4VdFlhW66J2Gx3W7LzKW6ss5cG38Q5lgW4s0Zts6bz1WWW45Tqqn2lYb9jW41KTbd4TZHp9W2DpLp83jD3TWW3JLdsN6Pc2PCVJ-pBl9g2MqRW72zrXT712wFTW1mL30W3gk2KWW5B5Q7b5nHJSLN3P2m5Kyvpw2W1sZzbM8mhVQYW5vYWY15XwPNjW8wVfq_2Tkp0bW8MPLFt7RhxNQW4HsD9Z4s3ZY0W5V9WFR3f5_rbVw0Kqw3QcdRW0) FOUNDER TALK OCTOBER 4th, 2018 # ## Build Your Startup Around Your Passion Instead of starting with "what will make the most money?" and hoping you like it — try starting with what you're most passionate about and figure out how to do that profitably. Wil Schroter Founder & CEO, Startups.com As Founders, we’ve all more or less come to the conclusion that if we work really hard and make lots of sacrifices, one day we’ll actually be able to pursue our real passions. We’re willing to trade a painful now for a pleasurable later. But, what if we didn’t have to do that? What if instead of putting ourselves through the ringer to – maybe – get to that place we really wanted to go, we instead started by aligning our startup with our passion now. In a way, it’s like starting with your “retirement job” and working backward. [work-hard.jpg](#) Deferred Living Is A Mistake Before Startups.co, I spent nearly 2 decades building 8 different startups. It was mostly fun, but required a ton of sacrifice and essentially took “deferred living” to a whole other level. I missed celebrating Christmas or seeing my family in my early 20’s for probably 2 or 3 years in a row. I would highly recommend not doing that. The entire time I was thinking “Well, if I work really hard now, I can enjoy the fruits of my labor later. I can do all the things I’m really passionate about in ten or twenty years.” Ten or twenty years? WTF? I was perfectly convinced that spending decades of my life doing something I wasn’t excited about was a proper justification for someday doing something I was passionate about. Spoiler Alert: It’s not. It’s a horrible idea. I did that because I didn’t have the wisdom or sense to think more creatively. If I were wiser, I would have not lifted a finger until I could align my startup with my passion. I would have spent the most productive young years of my life working toward my cumulative dream job instead of working on a means to a dream job. As it happens, all it took was a more proactive approach, one that I’m really, really hoping you’ll take. [Continue Reading](W7fFJNx2WdxC0V4C0xQ6Pgssq0/*T2mRX1msqlKVMDDCJ1G57Tw0/5/f18dQhb0SfHy9dK6ZqW2R-vbC7t5LzlW121XtH2zGDFTVR5vTY10s586W2K4R9r8ZkD0BN7sr5DtHBQz2VqNSC68XlZ00W7vgCHR3Dk5VRW7tKqzX7qwBMgW3qcYVh85zBC0W7JQ0Lx5k821qW8hGV1Y2dkBRqW83_Pyq834DLzN8XWFDlH9MRfW35_c--5n0XpvW7N2JXx4rR6yvW7zcBm_57-ZBTW83C5JP37RhtbW7NrMZs3ndfYDW4W9-ml5mKjF6W3kZgsJ18CHQbVwhK1f52YlfxW3_8mpl9fgwMTW4fPjSV6VGxKDW2dYJy02R4hqlN6gNFlKw8kT5W530jGv75-Y28Vq9wpv5nMLWrW9fN7kZ5M09VVW7vsmj631jgYqW7LxNSk1GnhyZW2fYS-K2_VBtsW4R3jpq6zb53fW7qTYpf2K-HVNN4QyKHQ793DcW4dqbTq1ycvVZW2d_J4h7KKhTFW1zryc07lbVRkN5NDKSKVSW0HMwKJnC3qXVCW3p7LfZ5DpFQ3W51L-dt24PBjSW4rWMVn8w_0tlW4PQbzx2nRzM3W5705nQ7Kwg8gW40fk-S2_yFXfW3Z1G0p181jW8W5rY94G7LyP9HMmRw0WdXyXbTQwvS4DGTyl103) © 2018 Startups.co 1322 Manning Parkway, Powell, OH 43065. [Unsubscribe]( [unsubscribe]( You received this email because you are subscribed to Startup Stories from Startups.co. If you prefer not to receive emails from Startups.co you may [unsubscribe]( or set your [email preferences](. Startups.co CBUS 1322 Manning Parkway Columbus OH 43065 USA You received this email because you are subscribed to Startup Stories from Startups.co.