The Godfather of SEO

To say that Rand Fishkin is the ‘Godfather’ of the SEO industry may not be technically true, but it kind of feels that way. [sco-logo-box-hi-res-2.png](N4FFs2W71psGW1ZCKnr3xPhmc0/*W4FwmmZ6_KgSbW6DgT8M5S_yxr0/5/f18dQhb0S5fw8XJ8hgW2R-vbC7t5LzlW121Xt47d-m-2VR5vTY5dlbVMW2K4R9r8ZkD0BN7sr5DtHBQz2VqNSC68Xm6scW2MTPSp8W2c9WW32CQ2l8jxMNSW1Vx3W43CPQ_BN5D8zFFjPrmgN6W3RDgHd36CVzk3J-64mc2tW7d094f6G7FblW4DFfS36Q8YmrW95r7_324tNwwVQNtDR4Wz0QRW2xHTsS6-qrtLW16MhK64rz2xNW8xqK_Q95Qdl5W5vP1yH25vZB3W3LPXgS2pxKBdW4XqQHl5WbXhLN61L7xlGnK0tN5bx-xq2B6_CW8RglNQ1m9Gr3N5CvqDCG3P_7W4Vylch1cDsH1N16lzSGDKvQSW8lGnpd2VQTnvN8YJCzr6Y9ktTTrJ15xRWwBW3M6VqD3CcsN-W2TtD2z5Q1g0GW27--8W8NlknnW2GD9PD47XMW-W8fMF0D2XKlJXVMFgT78kwjxhW599_0_2LZwF1N4xjQB79XfwsM7s2GR1lytMf6f_tKW03) The Weekly Wednesday // September 19th, 2018 [Mt-Randmore.jpg](N4FFs2W71psGW1ZCKnr3xPhmc0/*W97-nMb3jyHqRN4dNpMPVh_3j0/5/f18dQhb0S9r89jqwKMW8PRkwW3D7kTqN1m66Np6HVc5W31S_ZM5-jc-_W1mhDJw39Dr-NW8pCDMD1n3lKXW61CyNW7nwTlnW38tDM23WwPtjW3s1Xjp3gpfBGW41G-sK537kDnW47w3wj5PChRvW41LNbk3s2kQcW41W4JL41XdMvW2-LvdK2_hx-9W2HVTVL4DqHqzW6dgmw34yv2r0W3MlV2W1Df0XLW6yBPHz1ddcGDN1X2qGPSdhzmW32qb8j57-WqMW3H_Pty2DzCtRW1yBHjL69qW92N8h6D6sLyylrW221d6L7gX7HxVnt8VD4yNr5tW6zFlcz7vphJlW4Kw48012QV2GW54tXrq4y31MGN8g97vYB5H8FW55TzMB5Zg7mTF7Tg_zryBM7W6J4fQg7W6NdDW8XzRqG93XbnLW9kbQXy53PfZfN7kLfXXCHnv7N8kXXC46Q977Mwqv3FVzQv-VVn7DD83w2wtW52Hrrp52r48QVHpRXd1Ww3VhW14ShvB8DFZmGW6mkh802cyH2GW7jdXws87dcPRW9j396k2Hrcq6W410npP3NnsfqW6ptvs785Kms4W7D7Hxj1Dy_KCW8vrqyH4MwrXK0) If there were a Mt. Rushmore of SEO — Rand Fishkin would probably be on it. Rand has been cracking Googles algorithms for years — and has led the digital marketing space to where it is, today. He co-founded the SaaS company Moz — with his Mom! — and built it into one of the most widely recognized and respected digital marketing platforms to date. An Idea He Couldn't Refuse He also co-founded another startup — Sparktoro — which is aimed at helping marketers, public relations professionals and entrepreneurial teams learn more about the audiences they want to reach. Oh, and he literally just finished writing his debut novel: 'A Painfully Honest Field Guide to the Startup World'. Branding, Gender Equality and Content — Oh My! We connected with Rand to discuss everything ranging from the early days at Moz, launching Sparktoro, writing his book — and discussed gender equality, venture capital and the future or content marketing. [>> Read The Full Interview >>](N4FFs2W71psGW1ZCKnr3xPhmc0/*W2LLt3V6yK6FYW8PMJGz8Gx8Pd0/5/f18dQhb0S65P28_Ns4Ty8XV52xWS-W2-kvzn1gD3KJW2JGQN62KKx1BVFDg5x1nwV-ZW2RQTrD43CGwsW4MYFxs3fz_g_V8JmXr7cm2y9Vf_LQZ12zZQCW17-chl5Lz1hDVXPcmM26Rhd_W5-WJGd5hK3XYW4pFShd3pCxb8W4SV12P479LnLW5XX5PS4qv92RW4FC6BX1MPQC6N5VJm-tth-1pW6tfk0V19VsP-N7Wz0r2q4wfYW3H9xjw1_yc70W2BF98x57lBmQN1KqgDDgyknGW96svlT3wm-5jW8F79lR98Wrx-N2hC0W8mRxpzW5sqphq5gfWdwW2Ywncy3-gSDQW6YrLnh3KqXr5W8ZTStc5ZXKrxMJY5dl48pRZW3QnwhN4d8403W47-njY7W0GZSW68zkfl35nPxvW317fGy7qrdR_W80VLGx385kYnW88Gbw92JkFv3W41t0rt49CzY0N8RbbtNGY-G2W67NjJj5rMFVQN3RpQfzmnLrrN84s78HMV_95W6-mHNN8V6nGKW8mtfWT9gZ3YXW8yGL7Q5KpZywW6WGPjR12cLb8W7GLndc6z-f0pW3Wb16v1f00bdf47V5Wq11) [rollercoaster.gif](N4FFs2W71psGW1ZCKnr3xPhmc0/*W3pvw4C7wLG1nW4fJssH28ZynZ0/5/f18dQhb0SnGV9hhvP-W642JyC8q5B_3Vx0ZLy3Dv9_1Vq2MtS7chjsyW1m2Dkx99c0JBW8nPcvS50SF1hVcnXQ397dbGxW3M7jlq6vcm0bW6dgR4K518G5zW2-xQ0W5KvSnWW5H_mDB32t2yRW5H_g3F3nP13pW7GDsgq5qMFRvW5GW8fQ5jPSxmW3jJ_0m5KxXB6W5KDCtZ12tL4BW354Fgx1gc9CgW5lN3j71B8DH7W5L1yJ85FxwvGW28bgV55Dbc5CW4yc3CK3sSDqDW5kmcLG2Jb9PJW3bjJMC2w2jLKW3xv5yN6qvhdkW514hKD2wbPPfW3zTbjv62flBWW3H5hvK4tcvVKW34S8CF6Nz1nJW2BBzWD2C-32XW5k7zDw6251_LW3DZ-xp64ms0mW4mPz0Z62gdxcW5lWwd441_5m7W3Y4llB6K332XW2Wq24-47LtKWW4rPRMJ3gvhw7W7jD_sy6Hr2ZdW4RsdpM53NYtcW4PLwTV7pG9gbW5_Wykz5_WkTVW1wgTnp2bPlGsW7CGr0013ZSlSVn5zc74c-1VzW9d9GyM6YS1lKW2WH3t61YmfXBW6HJRhS1-Y11lW4v4xj24zTn7dMtJCL43_BYVf548v2g11) Some entrepreneurs sail blissfully into the sunset after their first big payday. Others prefer riding the startup rollercoaster. Maybe "one-and-not-done'ers" are crazy to be willing to start a business again and again. We know it will be hard, if not seemingly impossible, and there will be times when we will be overwhelmed with frustration. In spite of that, we know the journey is worth it. Each time we get the nerve to start a new business, we have opportunities to iterate and optimize the entrepreneurial process. On your next entrepreneurial adventure, be sure to generate corporate values, face brutal facts, know where the dough goes, be authentic, and never quit. [>> Read More >>](N4FFs2W71psGW1ZCKnr3xPhmc0/*W7l6_1S6qv22FW8rndzt2lXFcc0/5/f18dQhb0SnGV9hhvP-W642JyC8q5B_3Vx0ZLy3Dv9_1Vq2MtS7chjsyW1m2Dkx99c0JBW8nPcvS50SF1hVcnXQ397dbGxW3M7jlq6vcm0bW6dgR4K518G5zW2-xQ0W5KvSnWW5H_mDB32t2yRW5H_g3F3nP13pW7GDsgq5qMFRvW5GW8fQ5jPSxmW3jJ_0m5KxXB6W5KDCtZ12tL4BW354Fgx1gc9CgW5lN3j71B8DH7W5L1yJ85FxwvGW28bgV55Dbc5CW4yc3CK3sSDqDW5kmcLG2Jb9PJW3bjJMC2w2jLKW3xv5yN6qvhdkW514hKD2wbPPfW3zTbjv62flBWW3H5hvK4tcvVKW34S8CF6Nz1nJW2BBzWD2C-32XW5k7zDw6251_LW3DZ-xp64ms0mW4mPz0Z62gdxcW5lWwd441_5m7W3Y4llB6K332XW2Wq24-47LtKWW4rPRMJ3gvhw7W7jD_sy6Hr2ZdW4RsdpM53NYtcW4PLwTV7pG9gbW5_Wykz5_WkTVW1wgTnp2bPlGsW7CGr0013ZSlSVn5zc74c-1VzW9d9GyM6YS1lKW2WH3t61YmfXBW6HJRhS1-Y11lW4v4xj24zTn7dMvbf5n3_BVDf5-M9Qd11) [books_6.jpg](N4FFs2W71psGW1ZCKnr3xPhmc0/*W2MZ5WS8ns13kW8k6P462drCH90/5/f18dQhb0Sq5D8XZ7T5W4ZslJ62S0sKMW3M2bmd1qMMVdW3hHh9D5Cgxh0VnQ9Qq8--HBkW8-tqr854RTCmW549CGt8-pRLPW8m3Stj4B8jlDW3sxpng2JZXTNW7d7kkG69_h-zW3V5gzJ1xbS-zW7bWrZL24PwvDW5158RK61SSZmW7dDxTN7mWsnXW7dzcsS51vDDWW56vHg569NG1wW6Pr3nq1TcntwW1njMtB6Hr9rtW6RzG8D7R0x14N33FK-yqPkxDVnjZC81Hf5bbN1hkvXf3-3fYW3nvdB21Br9d7W56vKlM58jSwrW5lqRYK7HC-p_W6zQc744QL9TxN7LWg1-s49zpW56JJ6m2Q1twgVq1-XH54tRvKW1Bdsy_83xTLvW3pSv5H5KY7_9W77G8NS1DxJN9W5Ndrvw57bBvYW1j7TFr4P429gW1zswgG1DjJRxW7wV4z18NPTSFMR3RZnrX3l1W6VzCP07HFfp7W7b_7Sr6NBHRNW1xGZQm5v_MqSW1b-ZzG1mHF9GW2LdjVl8kFVjhW3cwlgQ49XdR3W725bJX5fz4nKW9dCpVm8hBb5hW5pVMCW1NwBMnF1MVsRjc310f8jNVZb03) Imagine your personal network was filled with titans of industry — from marketing mavens to business moguls. How much easier would it be to level up in business and life if you had the best insights available to you whenever you needed them? There’s a lot of knowledge startup founders can find on the internet. But, when it comes to real deep dives, you can’t beat a book. We're pretty sure one of these 19 books — recommended by experienced startup founders — will be your new favorite. [>> Read More >>](N4FFs2W71psGW1ZCKnr3xPhmc0/*W3_31tp5GGjQKW5CTX5s6dfDkb0/5/f18dQhb0Sq5D8XZ7T5W4ZslJ62S0sKMW3M2bmd1qMMVdW3hHh9D5Cgxh0VnQ9Qq8--HBkW8-tqr854RTCmW549CGt8-pRLPW8m3Stj4B8jlDW3sxpng2JZXTNW7d7kkG69_h-zW3V5gzJ1xbS-zW7bWrZL24PwvDW5158RK61SSZmW7dDxTN7mWsnXW7dzcsS51vDDWW56vHg569NG1wW6Pr3nq1TcntwW1njMtB6Hr9rtW6RzG8D7R0x14N33FK-yqPkxDVnjZC81Hf5bbN1hkvXf3-3fYW3nvdB21Br9d7W56vKlM58jSwrW5lqRYK7HC-p_W6zQc744QL9TxN7LWg1-s49zpW56JJ6m2Q1twgVq1-XH54tRvKW1Bdsy_83xTLvW3pSv5H5KY7_9W77G8NS1DxJN9W5Ndrvw57bBvYW1j7TFr4P429gW1zswgG1DjJRxW7wV4z18NPTSFMR3RZnrX3l1W6VzCP07HFfp7W7b_7Sr6NBHRNW1xGZQm5v_MqSW1b-ZzG1mHF9GW2LdjVl8kFVjhW3cwlgQ49XdR3W725bJX5fz4nKW9dCpVm8hBb5hW5pVMCW1NwBMqN1MVsRj1k2Ygf86X8rg03) [Share on Facebook](N4FFs2W71psGW1ZCKnr3xPhmc0/*W8CL3qG6px6jDW4cCyBy7l499_0/5/f18dQhb0S65P6_YyHHV1xT9r2XZMBxW1g6QVq12qfKxW6BMLD21KPX0lW3Q-qrv59tRTTW1nsLlk626J2PW8662DV3n2RmFMdRg34B0szrW6S1DTz4brt6YW2fc7BN32gDjwW8Z92ST6-CQhDW7zF1663_Xx_lW3MHgVM7Jwg3sVsxqD-7B0p8XW7cr1Rk5JqfTtW8XsBF93NRn8pW1FYb4R1XHzmTW33B6Fl8SSjZvW4PDQ-T1Qvw4KW1Q1x141YX911W19tp-l4qg6--W578tJM5V-wLvVgbG2k5bcqhnVq5Tyt5G8g0bW3lK22R8bfGDPW5D464m618CmrW2Db_685q90D7W1njsD837wRCQW804xSL5BkLzgW5pXZ0r3WTbC6W3J6Rzr2hW6m6W33dbXd4z049xW6mxykK93f1rTW15PpH716V_WLW7gWLNw3QcT3pW63X3ls3dxLCcW5m367_33FfxsN2vP4QNw9PmHW6cHdG060Ff2NN7lhbSsryYzrW6Mfx7w8tDtDcW8XSj6l93hnWQW2hBzdr1qXdVyW151dxx27zzK7W4K-Xh85474bDW2mrNSw224JC1W8ZFJ7r1FlMRvW20cgxQ5JY6g_W8rj9B-2MTyK0W2BrwQ_7Tr21hW6lM75c8WxJt5W6_SjKX4sh18lW87fHqF4sCPd7W1R6_GJ8Gh5n5W8GS33r6562TWW18zKXR6HKSnH103) [Share on LinkedIn](N4FFs2W71psGW1ZCKnr3xPhmc0/*N8XPcSfhTRZyW8363L74Y5l3T0/5/f18dQhb0S4JY2S0ghzVWnCyL1MQdCyW1Wc7X61gmVWnW6GH3S_4Lgx2sW1Q68LC2N7hkXW5hp1dp7Qt6r4W4wcdMB41zyQ3W3-Lv8B3zQ1zyW7BZW3l2BL1J1VykT0M50zqY1W77bzQy2g4cLNW2T5ZJf8FvYb8W6c8H8C8nYzHpW1lXKsG9dFKswW5GJWY78XnK3wW3ylwb43B3MdYN609QKL5Z1dnW1b0bSw1xxJVjW2mGP366py-R_Vvj-Cw7c-06-W4Z9JBf1SkZ8PW4MPlNl4ZxG61N2yGpdbNpcyJW4bfjx63nbV2dW2SXX2r6bFJjnN3BX6D7CYfSrW7DXlzK8V_Q8KW4BN3LF2txfc1W5qPvql2KC3h9W74BgVW89rxQfW78Np432-Kp4QW8vcstN4PR8kPW62w70t4t2HrMN7Lp-ZT6p3xCW2CvqZ8320nmCW7gWPs61Sk5B1W1qsF8F3dvLqrW1gjWrL1qgF8jN2BKsBk_VsgbW1ybP_S2P6MBsW5rnrp_5wNtWCW8bL9n37yt4cXW8vBzcQ8LJ9PBN3n2Xl1rCS5dW2b8GMK1-K_8hW5W33sY4bGPv9W4Kzxth4n6kbNW93zkFZ1FlMRvN1Q5Z8VrMDFzW8gTSjq4ZHqFGW5Zs7nK99hRnSW7gsfJH7dF4k_W7ZsfkS8MplzhVyNXSn6q1zqPW6bj6hs8SrKmPW86DKwd7LD_CWW3vnXwP5DyX5K103) [Share on Twitter](N4FFs2W71psGW1ZCKnr3xPhmc0/*VMVywh4N0pLZW35Q3v05F_tpS0/5/f18dQhb0S1Wf2p37FjVWW4Y44TTSDvW5hvDqs1pz0dNW3YfLdS1RKYjcW8HDP987RzzWLW1cHzG81rwSDtW8662rQ8HdQQkW6xd5Xt4qDRnpW4qG4vy8QhxRfW2cjMFS7WJ505W33HZW_8tnNhGW937vHT2jJV7XW5RrLpd4C7bb3W68j10b7RpF2vW5gCSZR7fK7xhW3njLn-1QdRCxW12qgYT3xXv1YN2r7cCVMJSg9W3Z62kb19xgHYW7vh-sY1M7509W4fV_0w6s8z2hW7KGDx457gXXzN3GB6MMtJ4NmW4yl7HM2nW7KBW6924Y68vn4PtW2S54Q43nRYdzVzxTgN6xVnHkV1gMF320S5kgVLlXS81H6L0WVGVMF41Fhb8qW2_Yl5N65ggNqW8m86588pWZxlW4Frl3v8fcwpgW5z5QPW8T6wDpVzz1jk5gWlHwW7Z4SxW1M3VJdW211JnV7WJbMtW6T5_Cp91zdhkVStbsT7RlZNBN704F0hPKjKmVLM__B5rRGh0W8FKcZB8xvS8TW2_N7dn3YY-S6W48mbGl3YzNzGW7Y3MMy8RsYfYW12Fpwk18-6hcW55Nyt95lFfkWW1Rc5yb4wfyG6W14tZCk6zVdlZW8Y5jxw40MwYRW4JmN2m40XqdGW8VbBYC1sTqfrW3kdX5K5Q1kTBW4_sW3f1RvMc6W201TLK2pb_KLW3k03Hn5YKT-XW8CbX4r5rQPvvW1N3TZ_37KWwyW1G6Ysq7yYfkZW91hbKJ1Cb5QzW4zzwKN9722LkW42-3P75dJZqhW399l3z8d_3z7N4DpgyypKSvj0) [Share on Google+](N4FFs2W71psGW1ZCKnr3xPhmc0/*F4WY-_9sL6VW2WdzXk8CKj2b0/5/f18dQhb0S1Wd6XM7BbV1xNzC4Lc-4TW5hMqLC62LtdgW8JZwn96fxgf4W3pC8lg2c-MTrW1nsPBm2N62DwW92kbcJ41pjbPW1fQJq89csVY2W6Tq4Vg3cJ03yW4YK0Sq731bPLW77CYrR89qptJV-hcGs6jSzQHW6GNgfL1hZZFNW6S2dJ76P2mgFW8G2cw738QtKxN2Z2T2N1NvjFW2lv_3845NYh1W55jPsH2VhXfPW606nW46BtZ0tW7PjBCL6Vt35CW254jRY8qBNg7W6Y-Tsq5prTYmW2KF5v_2Y1tMDVT25lv68CCFtW5Kz_tP93cT4PN386NTfhTH1lW48ctTR3pQk7RW2nSZL48_PT6xVzlsCN82tV50W4TTwJN91flpyN71FllKjpNNDW4MKdzw7c1FJsW6KxTt62xVWlTW9626tk8SbKpQW49GdmV5ds50wN70-zb9KzDwKW2lqJqp8vkBsNW7Kg3Xv5V9S7yN1hKRRR8cwK_VddnNV8xrPQPW2RFJvY6ZSbyXW1QFgsy8GzP2wW5hdtgT92-GJGW4ZKmNS1-NJqmW8drDgv4cbqlXW8nRvkr7WD74pN3_-HB248qMhW7jj9kw52Y2HDW7ttLpw5Q1F18W8G9HDt2NxGl8W8pxdn27qmJnGW6r0xzb2ckttFW5cWdHK4DvgMnW88nxks93g1h_N5nMrVvfDXmrW93rQ9x7kQHK_102) [Share on Email](mailto:?subject=Check%20out%20https%3A%2F%2Fhs.startups.co%2F-temporary-slug-5a5fb5af-858f-43a5-9e91-8927b3073bfe%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Fhs.startups.co%2F-temporary-slug-5a5fb5af-858f-43a5-9e91-8927b3073bfe%3Futm_medium%3Dsocial%26utm_source%3Demail) Startups.co 1322 Manning Parkway Columbus OH 43065 USA You received this email because you are subscribed to Startups.co - General Information from Startups.co. Update your [email preferences]( to choose the types of emails you receive. [Unsubscribe from all future emails](