"Crushing it!" = FAT LIE

When you look at your startup and all you see is panicking and struggle and things that need to be done… just know that you’re not alone. [sco-logo-box-hi-res-2.png](MkDnZQFBvrrMXn28Rrxs7-0/*W7pr7-N8rNrQ4W5d-Y386RTS1V0/5/f18dQhb0S5fw8XJ8hgW2R-vbC7t5LzlW12216g5vfP4gW3LZc7M5dlbVMW2K4R9r8ZkD0BN7sr5DtHBQz2VqNSC68Xm6scW2MTPSp8W2c9WW32CQ2l8jxMNSW1Vx3W43CPQ_BN5D8zFFjPrmgN6W3RDgHd1KMVyZfjb2B8bdkVYSX-57m_B1RW5c8d-S377W3LW6b2S4v7n1DnkVXH-nX8mVK81W3z0Rlp3KBF8gW4Lt8lJ73t7-pW1mkvSs1xTtH_W9h9bP_4X7LkhW6pgVVC5wQndqW96SPNG95SlwHW25NCkM5cKmd5W741n5G7lXbCJW8KbP6N6R2JmwW5WCydJ3zF7mrVXvJZs5vhlHtW1wHHpc6mB9NbW58HjMN6GWbD1N1C96pzVR6H2W4q1N8d6092hMW54SnJx4d22hkW31lZKG1CXvYKVYbf8R4t6TfPW2nRzM356_TBSW63BFgm6YBsNYW2_32Ns7vBv8zW9jmPxm2-BqDCN7fKGTnLG01PDrTzpYhDsQf6DJgTd03) The Weekly Wednesday // September 5th, 2018 [depressed-founder.jpg](MkDnZQFBvrrMXn28Rrxs7-0/*W2T2VV02GV_T6N5-X11CzlP9v0/5/f18dQhb0Sq5G8X-dYJW8bzGcz7bj6jnW2Kdfy-3MqcVCVdDVld2zgpDsW2KBfjg6mdttXW7s5Q5s2M6JxzW2K5dHp5mZjnXW6jZfv47N31xzW4zn37q31w9vdW6Wp3XG61clbCVN910k8hTGdzW8V035P3qPNzZW7JtTqn8hTJV4W8lwVXY8hS296W7bj1-t5gQtZxW2KQ2YY1Gj5QGW2kGjZw6qQd7lVjyB_D2tClsHW8hz0Ys806yj3W70ml3s3qB1vdW1r2cKn3rpSV6VTNjzK4QHLJqW68Lrt87Mzg_PW6WHd7q1zDRK6W5qxL9l4HqTsLW4Jz3D16sBNkpW9knJGJ92cP4-W8m3LTn5-0dNKW7MzSwk8kM7wFW7BQBWj5rM6r_W1sCRl12wh1SqW6WrST07DJNXbVnslht5rP51PW6xMJvL5h1bbrW49kL0b7FxXY0W3RL9BP8csLSqW112nHy3q79N7W3n8Fh65H-xHcW310QLX3T-8DsW8SxnsC48-pY4W8mhVQY4kLN5WW8Pq5914zKXfZW7_XCTC6t0BJpW2JqqRJ4kHqVbW4plWhr2pglVTW6vc-Z69j8dFXf4xH8WC04) As a founder, it’s easy to get lost in a world of opportunity. Don't stress if you feel like you aren't "crushing it". The thing to remember is that every single other founder out there is presenting a highly sanitized, highly optimistic view of how well everything is going. When you look at your startup and all you see is panicking and struggle and things that need to be done and things that are not quite as good as you’re externally indicating that they are… just know that you’re not alone. [Our advice? Find a few other founders that you can have those honest conversations with — and have them](MkDnZQFBvrrMXn28Rrxs7-0/*W2FS8V72xr_L0W6Cy_yP6VJCZz0/5/f18dQhb0Sq5G8X-dYJW8bzGcz7bj6jnW2Kdfy-3MqcVCVdDVld2zgpDsW2KBfjg6mdttXW7s5Q5s2M6JxzW2K5dHp5mZjnXW6jZfv47N31xzW4zn37q31w9vdW6Wp3XG61clbCVN910k8hTGdzW8V035P3qPNzZW7JtTqn8hTJV4W8lwVXY8hS296W7bj1-t5gQtZxW2KQ2YY1Gj5QGW2kGjZw6qQd7lVjyB_D2tClsHW8hz0Ys806yj3W70ml3s3qB1vdW1r2cKn3rpSV6VTNjzK4QHLJqW68Lrt87Mzg_PW6WHd7q1zDRK6W5qxL9l4HqTsLW4Jz3D16sBNkpW9knJGJ92cP4-W8m3LTn5-0dNKW7MzSwk8kM7wFW7BQBWj5rM6r_W1sCRl12wh1SqW6WrST07DJNXbVnslht5rP51PW6xMJvL5h1bbrW49kL0b7FxXY0W3RL9BP8csLSqW112nHy3q79N7W3n8Fh65H-xHcW310QLX3T-8DsW8SxnsC48-pY4W8mhVQY4kLN5WW8Pq5914zKXfZW7_XCTC6t0BJpW2JqqRJ4kHqVbW4plWhr2pgnhKW6vc-Z62Vb_3vf4xH8WC04). [retargeting-ad.gif](MkDnZQFBvrrMXn28Rrxs7-0/*W6hGDbb2T6c7-W1gz4Bb8bg7hP0/5/f18dQhb0SfHz9ctxXYW2R-vbC7t5LzlW12216g5vfP4gW3LZc7M3YhQqYW2K4R9r8ZkD0BN7sr5DtHBQz2VqNSC68XlZ00W7vgCHR3CkCq1W5YhLwF4txW9jW3sWZhm3BMv8nW3d31vS66018xW8b09Kb1YYDmwW2f0PWB6zCtntW2xzWGT19ny-RW3sfY9C3WwPnDW2HVTVL4DqHqzW6dgmw34yv2r0W3MlV4B4-TPrsW2KQ2YY6lD20dW49WVtr3VVg17W8knPJ77dSsjTW3X0g0y6bp1cMVbq5fx4TKc2lMRWDydRzN-TW8JVtBM3LB8XsW24L1WJ2xgYLrW2x_JjS73vQnkW7gxykB4WbsQxN8626xXb6H-NW3fQk1R2nPWbFW8c_S2D24PD26W3KQHVL2HkYkjW8d7G7j3Lc7J7W735dFP6mCNxSW16H-VB4W8tk7W2ZTnm36RBCC1W7mRWdS5l17t7W8xQQ6P6Pc2NjN64L0ry5h7dCVVR6H24q1N8dW6092hM54SnJxW4d22hk31lZKGW1CXvYK2pKB_xW372TqL5qv4fvN7jdQ3ByRQHLW6v4WYr2ncLX1V_YFNg25gVw_N7bjWrZzsNK0W1NwBMn1MVsRjTgxg72wd9lC103) You visit a website. You leave without buying anything. Then you open up the Instagram app on your phone. Immediately, you see an ad for the thing you just passed up on purchasing earlier in the day. "Hmmm, that's strange," you think. Then, you start to see ads for this product on other websites as well. And, after seeing the ad for the product you passed up about 8 times — you revisit the website and end up buying the product. As quickly as they appeared — they vanish. That's the magic of retargeting. Think about it: The majority of your website traffic won't convert on the first visit. Retargeting enables businesses to attract visitors back in a cost-effective way. [Continue reading](MkDnZQFBvrrMXn28Rrxs7-0/*VZzp0N6VgM_WW8P4M001X93f50/5/f18dQhb0SfHz9ctxXYW2R-vbC7t5LzlW12216g5vfP4gW3LZc7M3YhQqYW2K4R9r8ZkD0BN7sr5DtHBQz2VqNSC68XlZ00W7vgCHR3CkCq1W5YhLwF4txW9jW3sWZhm3BMv8nW3d31vS66018xW8b09Kb1YYDmwW2f0PWB6zCtntW2xzWGT19ny-RW3sfY9C3WwPnDW2HVTVL4DqHqzW6dgmw34yv2r0W3MlV4B4-TPrsW2KQ2YY6lD20dW49WVtr3VVg17W8knPJ77dSsjTW3X0g0y6bp1cMVbq5fx4TKc2lMRWDydRzN-TW8JVtBM3LB8XsW24L1WJ2xgYLrW2x_JjS73vQnkW7gxykB4WbsQxN8626xXb6H-NW3fQk1R2nPWbFW8c_S2D24PD26W3KQHVL2HkYkjW8d7G7j3Lc7J7W735dFP6mCNxSW16H-VB4W8tk7W2ZTnm36RBCC1W7mRWdS5l17t7W8xQQ6P6Pc2NjN64L0ry5h7dCVVR6H24q1N8dW6092hM54SnJxW4d22hk31lZKGW1CXvYK2pKB_xW372TqL5qv4fvN7jdQ3ByRQHLW6v4WYr2ncLX1V_YFNg25gVw_N7bjWrZzsNK0W1NwBMq1MVsRjV175dL4rQ71q103)MkDnZQFBvrrMXn28Rrxs7-0/*W4QlW7r7MyGNTN2PdkGh7lZkZ0/5/f18dQhb0SfHz9ctxXYW2R-vbC7t5LzlW12216g5vfP4gW3LZc7M3YhQqYW2K4R9r8ZkD0BN7sr5DtHBQz2VqNSC68XlZ00W7vgCHR3CkCq1W5YhLwF4txW9jW3sWZhm3BMv8nW3d31vS66018xW8b09Kb1YYDmwW2f0PWB6zCtntW2xzWGT19ny-RW3sfY9C3WwPnDW2HVTVL4DqHqzW6dgmw34yv2r0W3MlV4B4-TPrsW2KQ2YY6lD20dW49WVtr3VVg17W8knPJ77dSsjTW3X0g0y6bp1cMVbq5fx4TKc2lMRWDydRzN-TW8JVtBM3LB8XsW24L1WJ2xgYLrW2x_JjS73vQnkW7gxykB4WbsQxN8626xXb6H-NW3fQk1R2nPWbFW8c_S2D24PD26W3KQHVL2HkYkjW8d7G7j3Lc7J7W735dFP6mCNxSW16H-VB4W8tk7W2ZTnm36RBCC1W7mRWdS5l17t7W8xQQ6P6Pc2NjN64L0ry5h7dCVVR6H24q1N8dW6092hM54SnJxW4d22hk31lZKGW1CXvYK2pKB_xW372TqL5qv4fvN7jdQ3ByRQHLW6v4WYr2ncLX1V_YFNg25gVw_N7bjWrZzsNK0W1NwBMp1MVsRjTwNp12hnWkv103[4 Retargeting Tactics to Help Startups Reengage With Their Missed Opportunities](MkDnZQFBvrrMXn28Rrxs7-0/*W6PhShp3CwjbXN2wbSMnQfWJ70/5/f18dQhb0SfHz9ctxXYW2R-vbC7t5LzlW12216g5vfP4gW3LZc7M3YhQqYW2K4R9r8ZkD0BN7sr5DtHBQz2VqNSC68XlZ00W7vgCHR3CkCq1W5YhLwF4txW9jW3sWZhm3BMv8nW3d31vS66018xW8b09Kb1YYDmwW2f0PWB6zCtntW2xzWGT19ny-RW3sfY9C3WwPnDW2HVTVL4DqHqzW6dgmw34yv2r0W3MlV4B4-TPrsW2KQ2YY6lD20dW49WVtr3VVg17W8knPJ77dSsjTW3X0g0y6bp1cMVbq5fx4TKc2lMRWDydRzN-TW8JVtBM3LB8XsW24L1WJ2xgYLrW2x_JjS73vQnkW7gxykB4WbsQxN8626xXb6H-NW3fQk1R2nPWbFW8c_S2D24PD26W3KQHVL2HkYkjW8d7G7j3Lc7J7W735dFP6mCNxSW16H-VB4W8tk7W2ZTnm36RBCC1W7mRWdS5l17t7W8xQQ6P6Pc2NjN64L0ry5h7dCVVR6H24q1N8dW6092hM54SnJxW4d22hk31lZKGW1CXvYK2pKB_xW372TqL5qv4fvN7jdQ3ByRQHLW6v4WYr2ncLX1V_YFNg25gVw_N7bjWrZzsNK0W1NwBMr1MVsRjM1T-V16-GDz103). [robot.jpg](MkDnZQFBvrrMXn28Rrxs7-0/*N8Nb1QxpW3FJW73DYtx7YsyBs0/5/f18dQhb0Sq5C8X-fbXW8bzGcz7bj6jnW2Kdfy-3MqcVCVdDVld2BB1DLW1mhDJw39Dr-NW8pCDMD1n3lKXW61CyNW7nwTlnW38tDM23WwPt4W3LZ2yW4rw3mcW41CPM63shC4tW4DdSWb3CqM3CW2-ZbNn3gqWpcW6vbWHD41_WbvW3SQgn23_CV3gW3V_Tcn5bnx8RW20Y98h1YfY8XN5hkTxh5Bv7XW49YgbX5klnmbW2z_scn6x2RKSW5-lMJc5tkYJlW6dzh3r6xyV0_W4XtcgF6NxfTjW3dh9js3gq-VkW3x7MQx467p3zW2HCZ2D53N4DlW4G473v3z3NbzW6gnx2_62wFDwW4Dvqqg6ZwNzDW2TK-rV5-vhfxW6s39lK49wgpcW6T5xl_42hFy2W3QY5xx3drw3cW2B7VJX3JT90HW2KJFll3XHx8ZW1hH9RP6lxv36N4YTt6gfTlLHV1KsWr1KzlDnW7vfMSd7bqXyYW5KZd562b-5LtW4f_mwv8f3Nq0W19rcTf7g27rSW7Ll1kt3thLn-W1vxxnL8qStdQW4Gb5ym1vhKgrN8kpkSjmRw0WDdXyXbFQfNf45WKZq03) You're a human. So, act like one! Conferences and B2B networking events can be a great catalyst for growing your startup, but only if you're prepared to "work the room" in the right way. Preparing before B2B events, knowing who you want to speak to and when to approach them. Act like a human, and people will open up to you. Act like a sales robot, and people will give you a wide berth. [Before you head out to your next networking event — review these 5 tips to authentically connect and build your network.](MkDnZQFBvrrMXn28Rrxs7-0/*W6GS35T2n3M7yW6C9B4P5N4tm10/5/f18dQhb0Sq5C8X-fbXW8bzGcz7bj6jnW2Kdfy-3MqcVCVdDVld2BB1DLW1mhDJw39Dr-NW8pCDMD1n3lKXW61CyNW7nwTlnW38tDM23WwPt4W3LZ2yW4rw3mcW41CPM63shC4tW4DdSWb3CqM3CW2-ZbNn3gqWpcW6vbWHD41_WbvW3SQgn23_CV3gW3V_Tcn5bnx8RW20Y98h1YfY8XN5hkTxh5Bv7XW49YgbX5klnmbW2z_scn6x2RKSW5-lMJc5tkYJlW6dzh3r6xyV0_W4XtcgF6NxfTjW3dh9js3gq-VkW3x7MQx467p3zW2HCZ2D53N4DlW4G473v3z3NbzW6gnx2_62wFDwW4Dvqqg6ZwNzDW2TK-rV5-vhfxW6s39lK49wgpcW6T5xl_42hFy2W3QY5xx3drw3cW2B7VJX3JT90HW2KJFll3XHx8ZW1hH9RP6lxv36N4YTt6gfTlLHV1KsWr1KzlDnW7vfMSd7bqXyYW5KZd562b-5LtW4f_mwv8f3Nq0W19rcTf7g27rSW7Ll1kt3thLn-W1vxxnL8qStdQW4Gb5ym1vhKgrN8kpkSjmRw3gMdXyXb1MNBJf2RSCkY03) [Share on Facebook](MkDnZQFBvrrMXn28Rrxs7-0/*W4fd-R15mylP8W7-5Z5j3Zk2740/5/f18dQhb0S66-7BfGH_VLxdvD2xc1_7W6XtzKz1gPRjFW1q9xwP5np6dTW6DJlw02JMgRCW6P2lw21lqyZMW7yf99H6gT6FjN8_cwBYhHwjpW53sptY2b2KdkVz3Chn8BhpvsW76xw-v88XzmyW4C3vks9h62CpW8Jc4vq1VpjM-W6SNvHT14MfgfW4L5kj28pKn4bN8mp0crGkG3GN79qhbsWtD0dW77K17J41ny8jVdGFXZ2G7qn-W5gvW771vyBsWW4frWSl1hfcrJW4TGJJb8S9F3lVtdL183xG4jtTsbNp6CrdhrW2rvPxn5v0vK5N3GRFlRSNR0nVjVzNF3YpSz-W74yYGh35KbZbW961F0b4XqfVXW9k-dWY1-ksV-W6Rrgq-19JXB7W8-Z2G768Ggt7W1cgRNb2TKfr0W2SJDcC48wBKyW2B38w813jvhHW89PS2F1rlzrGW8_pFyl2dngBLW66hFmM7X24WZW2V7R888D0KYYW85V0G296tz6BN8c5JKkfNHkVW1PsKHc6xFpF7W287rZp74bLfDVx7xlW6_KKCxW7d4l7x8M8z4mW1FJd034fBkKqW6HfjT66gPqG5VZFsq08kYmgDW1_yKmd6WqJSlW1sw_702XtnLJW6qFCjt5Lf_qyW2gRbc59cZ7ydW4qHNdr4-hPbQW44GBY32XqnB_N4mGh8ZL-S3hW2jx08y1szhXz103) [Share on LinkedIn](MkDnZQFBvrrMXn28Rrxs7-0/*W2RVVvt4rvnjDVMrxC94yvPTN0/5/f18dQhb0S4JY6X_7QQVWVKwG8dngFzW4dCNQQ1fYnNwW5mGcKb7lRnjqW8s3JTD2QyC47W63CDZy5pTPNJW18lTHS8YTS17W3_qhCk7blDyxW5HGDZf3-vqKNVQB9Dt107SjdVzsPrt4pJV1yW96gHZh26lHs9W8rM55X9gMxn_W6xqTnN7_PHxmW7zMk3G4p5KS1W7wgyJd75RqPRW1NMHzd1LJNb0W2RdYxN6X5ZwPW6NBYrv5GWpLWW1jHLyw77zXZRW3JVKzC33VKHdN5yY7yTC6h-JN7h7MSgscMnQW7HLDk13mNCXqVlNTfG2-gxzVW1zCL7w2pYTZmW2vcyLP3qK_FqW83bB5x4-yPwQW5_-xPM63T9hkW3yjVRN6z5fWNW8nZ3c28Sl0wGW4cl36B8gdg8dW354Lcf8QH7r6N2r7yDN-34vFN3W3wlPCcQfMW3qmXJT1yT6WTN1VNdYq6PVk8N2xW-Ysy409FW34wFZ-6kQsYlN2bfksTgPzZQW7BjPVw1W6TtqW7Rprj63vNQtnW8NgR5M5zSgt3W3q91bp4vqRcCW8Mthxp9kc0xlVkDGVQ4QNT9ZW8Cd62B8rvM_wW3CcTGN3WBW5JW83k4gT2ZW3rBW2mNplv3HS899W2Y3Tf13d2QZZW1JtzMS3k_FxtW9d3s-P7hYqYqW8rvl1k18VHbcW6_Rdnr5RHBcRW4H2dBV6TfwpMW6kkh6d13DVCm111) [Share on Twitter](MkDnZQFBvrrMXn28Rrxs7-0/*W42HYNW5mpcmPW1RQVjG3n72xr0/5/f18dQhb0S2C92RMFfcVMvTNl4Lc9fbW5hMfx_387dCfW3Sv03H5pjG72W6CLP9w2QNhmyW6yfPly5JpGV_W5ss75M7-T6VTN8L5KXQSG0VhN82FbtK_sLQHW6KVJGg3nB1KQW5972L215jy_VW3qZjRL6v2tgNW9c2ssl7qJcpMW3p5Ts96Cq2gQMcMsg2cWXWtN8-jC0k1w4W4N88KR46BJhllV8Mnjx90HX6jN13N9BgFRJKsW6BsYX-4S16ygW45kY7t2nq2RxN7pBLYHvCVqjW2C-Df24C3FF7W4ScXTK1_b4zlW7KvN5W2pbl9gW4HYX7s3_QF-bW61DSdb2Mkk_hVJdfg55nfmTdW34D7058XK2q6W1KyFj65lc1LgW6_DX-c3dHXffW12SDxR6y7C8ZV3VXtj7jDTj2W2rXh1W40VlsJW60c7bW52DCFTW2c9XZF8tdM-mW2Pk4qR7R4VKGW3nxVCS8S7jr6W5T2jbj1TD1K5W6Fh1SN7h4fFFW7mH-7s7C3l1TW6LtD_N25MVXQW3pdWMc3ygbBHW2FYMvD1_vNPHW6jNgnD9c9d_MW4H-k9W7PLd8FW1H4P5H9b8xZ8W18YB777c6zWmW2CD3jR42tKX_W6HzD3z2Rwwh-W37RdbL5Y3Kb5W6h3Xct90npDZW6KG5LB4zslFrW4CvGWY30p2MgW1ty7l64S2r7RW7P3X4D7YvNyqVkmsMm4X8FVKW5xyz907BDTvGW1K_zt826WhZ1W4ByQcS4bVyKmV_Gy4C8-R2C7W1pNK9s50pJTBW5dsjFG1FVwMDW2xdX3t64cqW-dQqT1l04) [Share on Google+](MkDnZQFBvrrMXn28Rrxs7-0/*W6C_MmX10994mW7rdTkT63MQ6d0/5/f18dQhb0S1Wd7wjzHDV1x8C52lDKsXN5__pc2MVjVKW7mnl5m3GprPSW80nHfm60rvfxW1KkQL86xGfgLW3PCTlr3W06wrW6XSC9Y7XbLxWW1vr-dV9hq48-W11g_kn4bRDV8W172fG58NrGLLW8--MV_4m7fbrW7Bz_lJ5-rqKXW2RklCD4BD3P3W1RRx29300L1jW8vFBQ86hY7kKVGMsd05nr-xRW83N7925YHz7JW1SBYSb1kFhYlW55BNP91tCYzLM8bJYXjqy0PW7h51qJ34MHVYVFV0g819Yjx4W6wK9pC3Vb2RZW2ytSgq2Vs6_NW4WL2y35LKyb0W4hmZz21b3HBTN5vt5h12q9RSW3c_Hpj1Gpz4nW79JN9N4cH4hgW4W5VKR2DcH94W30NBk_5V6_66W4mgjlq3CVLDNW95RpkN6RBd_HW1p-F0k8GQV84VqF_-p6wJFpQW3XvjQy8Hp3lsW27MmRP6z1S_DW92XdMc6q-6NGW5JGBKT2HxRp0W2x8csd1Yckc_W5Rkr6N6GYzFXW1nx55-2kvxTGW9fRkC94PbdLQW4B4Fv_5HjcFDN6NcV_-3CNBCVfw9Zy5TFPpgW3k1t-h3v_87_Vgfp9p4DnK4rN85mZ_JV91dNW9bk5XN8tF0XsW3PsTK09dxQFLW4F2f5d40-kJkW6bRDxY8jH2qBW8QSlQ61WVRm5V2p2zT5NfgP4103) [Share on Email](mailto:?subject=Check%20out%20https%3A%2F%2Fhs.startups.co%2F-temporary-slug-ff2ee737-c1d3-4d33-aef3-aff225c54a36%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Fhs.startups.co%2F-temporary-slug-ff2ee737-c1d3-4d33-aef3-aff225c54a36%3Futm_medium%3Dsocial%26utm_source%3Demail) Startups.co 1322 Manning Parkway Columbus OH 43065 USA You received this email because you are subscribed to Startups.co - General Information from Startups.co. 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