3 ways to "Fake It 'Til You Make It"

# Tuesday; January 2nd, 2018 Startup Stories You Should Read Curated by Startup Folks Who Care - this issue by The Startups.co Team. Featured Story [business-deal-min.jpg](W2Kkf8H5VlGs4W2k7CbD4h61tJ0/*W6d6sl_4nm0v_VM9v3Y5dGpmj0/5/f18dQhb0SfHp9c-hJKW5GYyXB5D47MtW234jhm59P0N6W1Fcqcv1-XFVPW5q9cPw8yym7NW5yMlsh1kc3JFVQzLcr8tC16DW5Drlvf7dF0h0W7b_jB37d7cKXW7Zlrzt6R9mzFW2ykMR91nrJd_W6RqSyr69JTG2W7tq7TF5mNLNvW7bqTzM7vp5SXW3xt8FK2z932pW95S0C17cwQnfW8hTJV48lwVXYW8hS2967bj20MW3dv1Ss3M3KtLW2w8NKf1ptgq0W1ZY6185qWgFGW1JlrdB6G2lbzN7NMdQN4cNXyN75WRHJqKS_vW1lGS_61FhJjDW6j0fbw8NPS2YW1vsQ7f6WjjR2W1Mf3ns6VTXFCW6hp2545yPqMcW11mClG11RXqsW4QjV6n92G0hyW3N_RmY1jbDgbW92KtF270Ld55W18PRht2l3dNTW4zn0kg8l_vc5W8ZnsWH53hFcJVz_5G-2M3X_6W8PC55g3Hqz_xW1VtndL4xL4PYW5z3__t4PxC8jW448jZp4frWblW47xfHK41HnY2W2KYZJn62QgnFW7jNvDv7qJQFCW5mRgWy4pLMwkW9bC40g2g9KwlW4qv8xt7g5Zw1W3cjf7j1DxcRhW3l5tTk4Q-5SVW4HzlXq6l4qWD111) [So much of business is perception...](W2Kkf8H5VlGs4W2k7CbD4h61tJ0/*V4k3zc1SjjxsW4_pY7279cdZ50/5/f18dQhb0SfHp9c-hJKW5GYyXB5D47MtW234jhm59P0N6W1Fcqcv1-XFVPW5q9cPw8yym7NW5yMlsh1kc3JFVQzLcr8tC16DW5Drlvf7dF0h0W7b_jB37d7cKXW7Zlrzt6R9mzFW2ykMR91nrJd_W6RqSyr69JTG2W7tq7TF5mNLNvW7bqTzM7vp5SXW3xt8FK2z932pW95S0C17cwQnfW8hTJV48lwVXYW8hS2967bj20MW3dv1Ss3M3KtLW2w8NKf1ptgq0W1ZY6185qWgFGW1JlrdB6G2lbzN7NMdQN4cNXyN75WRHJqKS_vW1lGS_61FhJjDW6j0fbw8NPS2YW1vsQ7f6WjjR2W1Mf3ns6VTXFCW6hp2545yPqMcW11mClG11RXqsW4QjV6n92G0hyW3N_RmY1jbDgbW92KtF270Ld55W18PRht2l3dNTW4zn0kg8l_vc5W8ZnsWH53hFcJVz_5G-2M3X_6W8PC55g3Hqz_xW1VtndL4xL4PYW5z3__t4PxC8jW448jZp4frWblW47xfHK41HnY2W2KYZJn62QgnFW7jNvDv7qJQFCW5mRgWy4pLMwkW9bC40g2g9KwlW4qv8xt7g5Zw1W3cjf7j1DxcRhW3l5tTk4R4NrZW4Hzl-H4RYJQG111) [So, entrepreneurs need to employ a few (ethical) shortcuts to impress the right people on the road to success. Yes, “faking it until you make it” is exactly what you should be doing. To become a part of the gutsy but harmless “faking it” tradition, here are 3 tactics you can use.](W2Kkf8H5VlGs4W2k7CbD4h61tJ0/*W5rbqMb19ZvzMW7SNG4q6NPV6P0/5/f18dQhb0SfHp9c-hJKW5GYyXB5D47MtW234jhm59P0N6W1Fcqcv1-XFVPW5q9cPw8yym7NW5yMlsh1kc3JFVQzLcr8tC16DW5Drlvf7dF0h0W7b_jB37d7cKXW7Zlrzt6R9mzFW2ykMR91nrJd_W6RqSyr69JTG2W7tq7TF5mNLNvW7bqTzM7vp5SXW3xt8FK2z932pW95S0C17cwQnfW8hTJV48lwVXYW8hS2967bj20MW3dv1Ss3M3KtLW2w8NKf1ptgq0W1ZY6185qWgFGW1JlrdB6G2lbzN7NMdQN4cNXyN75WRHJqKS_vW1lGS_61FhJjDW6j0fbw8NPS2YW1vsQ7f6WjjR2W1Mf3ns6VTXFCW6hp2545yPqMcW11mClG11RXqsW4QjV6n92G0hyW3N_RmY1jbDgbW92KtF270Ld55W18PRht2l3dNTW4zn0kg8l_vc5W8ZnsWH53hFcJVz_5G-2M3X_6W8PC55g3Hqz_xW1VtndL4xL4PYW5z3__t4PxC8jW448jZp4frWblW47xfHK41HnY2W2KYZJn62QgnFW7jNvDv7qJQFCW5mRgWy4pLMwkW9bC40g2g9KwlW4qv8xt7g5Zw1W3cjf7j1DxcRhW3l5tTk4R1rFXW4HzlZb9jpbX3111) Gideon Kimbrell // Co-Founder and CEO of InList.com [We Built Startups Unlimited For You](W2Kkf8H5VlGs4W2k7CbD4h61tJ0/*W6WLmcJ7D2JbKN4gtTQsh-yPs0/5/f18dQhb0S4JZ2N39hbV11vtz1MR3x1VNgkpG732Y0zN3TmMNN7qlBkW1_FJgC7LmF5JW41W3hS81Gv54W5JKsbB3yXGw5W18NMqY3nB8cFW93nzfF1KsXzMW4_lJVZ3nKrx8W5N8n4h4yV2NDVBkfJn14qSrDW4Bh-vj1dGKchV2WWk-1jwt5MW2__HZ15s3BCFW8fCd1g1XF6QdVpHP0Y1yXJ6TW2Db2Py1xhnpsW8pSFrx4c9g7MVx2wd92VfYMMVD93053wR_0lW1fGsDY1g8zg2W5JGnL81TR-bWW3xCtMW1wPsJ7N7FMlJpyfkT1W6TqTc01hkSmTW6svfxv5FhWHmW1FxP4f6l_b0RW2WKyH66KSyYnW5JXTgl4JsGJlW2DTRn3436Gz3W5gwJYq4P9Bw-W5ndFCw2rC3JSW7jCgV14jtKnfW533tQm2kjSDVVMtNkP1xkVTMVcYSY25pPnMWW4Sg2Fx8gckzdW2tYJTL5vY8ncW7M-8XN1v9NNzW23LwHY187DzQN2bSGXk7b0lqN33vrjhytNF0N5lsq9QdghLVW1PyFNH7vhk3zW2B2vtf3r91ldW21LXNs7MvBTpW2W1cMb82jGWhW1zHBPk7SBsPvW1bTcy01hsJlrW2j6yNx373j1tW1dxjjM97vL5PW64CKKx2tw_PDVsv_Rd5P6RHmV2sv6Y3vS_hqW1MXdHL6Mm2yWN61YGNqsFCnlW90BlgT4jnWdQW6j-bDZ3PRbqYW802Lph8_frlVW6_RB7l1tW4JFW8fvXzh2jPwSQW7C1pNP4BxZQnN4cYyNXGqsgCf1NQ9H621) Advice [Catalin Voss.png](W2Kkf8H5VlGs4W2k7CbD4h61tJ0/*W5tZsDV1JGg8JW6GNkzg6hvC350/5/f18dQhb0SnGW9jgPq-W642JyC8q5B_3Vxgk3y1hZ095W2MkKJJ2xLn0SW1m2Dkx99c0JBW8nPcvS50SF1hVcnXQ397dmTtW6361wh5DQqXnW25NQgy96dL8TVZfGYv8y1JRqVbpyVQ4BpX1jW5mNLNv7bqTzMW7vp5SX3xtbsJW1j40wC9dtrLKW3BNKHD5JB8vzW5ZpycS57-ZBTW83C5JP1Z66s1W83KHrF7J39pBW2phdZl6W3RDgVHcSCP8w-wmgW7vBlBM1VJrykW5lX8fq13bD4hN6dkdC4GXjbMW4P_Ms-4Nq0KKW3pSTfJ6Wwtd8W1BrYwj3070hvW1Bv0W24C7kL4W2bt55833lrFnW57rCyq85yY0FW3qFm2w2Kv3ZhN2Rkxhv5wYLNW5XL4vK4cfN8WW5ZKt0M2tBv-yW6gxrjV49Gl2LW5pGPmM2rY7sCW8Tz7Nw57fkPwN4P0qScy9d1KN3KvXrZVybqFMrPpMvrJh2DW6n1JKp2ykJGLW2yc11r50MFJVN5CRbH6yqHxLV10BQt4J35S4W2N6Z0N592PNkW9j56v45nHp8pW8Dbr4r4tslPDW5ptb4H8JcpMDM9Xfws7s2GRM1Y0F_2_vf2103) How to get press. PR is key to promoting your business and communicating with your customers. In this lesson, learn how to identify appealing stories and how to create fruitful relationships with journalists. Startups University // Featuring Catalin Voss Startups Live [socialmediaads.jpg](W2Kkf8H5VlGs4W2k7CbD4h61tJ0/*W7D7VVK3yyWdWVfV7fb2svWDF0/5/f18dQhb0Sq5L8X-dYJW8bzGcz7bj6jnW2Kdm948qm9csVd_T6s2BfHsPW2KBfjg6mdtshW1TcYQm52TFJJW2KBfp08-y12SW54W4VX32SknCVLmK5p8X0XDDW31Dznm4bJ02hW4b_rKw7MbC4wN1cH-fhsHPq6W54FW2h7PNm5ZW96zRPS6bT6L3W8RRjRD5CktzDW83KHrF7J39qHW2m8DqK2HT8mrW1HsxNC3LjpBGVYSX-57m_B1RW5c8d-S377W0gW51vG2T733kHPW74f0jS6mvBQZW86QsTl5shqJZN6bCw5dNMLLQW2j3GR915dyBZW1wHZ3C2zKQk4W8LkJcc6nV5XBW61P-sK63LcC2W4LjWQB2ZTyhLW6Nbl462-TdwnW5WmqcM37gqSVW6NnCwr2HSDrhW5WwPYb96Rh1HW7g8V2973z7TjVhzVLx2VQTnHMrSmPqfTlLHV1KsX11KzlDnW7vfMSd7bqXyYW5KZd562b-5LtW4f_nXl73YJNKW19rc8k7qr450W6J0pdZ2clkDhW1vP2Fk8g_Yz9W1M4PH982Ny0PW3PFH9x4Pxhj5W3DlwBb7d3YKbf4CDfW-04) Tuesday, January 9th @ 1pm ET This January on Startups Live, we'll be taking a deep dive into Paid Social Media Advertising — namely paid ads on Facebook, IG, Twitter and LinkedIn — and how to increase your return on investment. [New Call-to-action](W2Kkf8H5VlGs4W2k7CbD4h61tJ0/*W5Z8hlR3S2nFTVvD00-7w_Ml40/5/f18dQhb0S4JZ2N39hbV11vtz1MR3x1VNgkpG732Y0zW3TmLqD2m7_n4W58-gb68XJpCsW81jx6C4lJvtfN83lt_bn0px2W9l6VrT8dsBTpW7f8Ngv46KZklW2xjg-y8cB-JQW8KQhVc8txPkkW4vF9W08DpNPkN8y2PyBvcNnLW4hVqL51T8mHBW16t6G76m-ck6W59CXYs63T88LW3wzXdn30PPJRW5NbCZF29TDgBW4pTQw379PkJ5N25sBg_JPMqXN5bHf0gjtccLN2S3QpZFdlbhW84T4Vv7yg7d6W75z9wy637q7cW2wLYZc6MGlJTW3jXnsf29QqqXVnXtl43RTW_mW7xd8Wm1QVfFsW8SpQBD8THp1FW8FBsFF98CqQqW2bNZyw4yySGyMt3ZF0L0d9TVWW5Hl3FpRbvW2j7DMW8Dq_fJN3kW6Vz7Y0mpW7MF8xv1pTm6WW1F_Lj41nxd6qVHPBJP5G1cwQV1mpWj3fKJ7pW7KR0Rp5XLNC-W5YMvCm4HvM8pW4rGtFV4Y_61xW78sng72VFgbPW2FLlfs3kgQGLW5sDwtd3LHTGsW231dmG8BbCLSW85GZMH6039z4W886Mr-7-kWQXW28ggdt7GJ3mMW1bTcvF2tpmL5W2n43lz7QB_2gMFZGVldHLFlW2P7f_K77TLSPW36xW-j5P8CmNV1_jT23vS_hqW1MMXb76MnKy8N61YHc6sHHDbW5Mcxph8zQfHlW3gRYYT7yGSlHW6F_BX98DpqnKW4FyJTW2ZP9jxW77V-f94Gy8FrW5RZm7P9c22FkN8pW7GNkGxKnf8WWwVH21)[New Call-to-action](W2Kkf8H5VlGs4W2k7CbD4h61tJ0/*W3Hlh4N5V3jH7VDWNhs3WCTcz0/5/f18dQhb0S4JZ2N39hbV11vtz1MR3x1VNgkpG732Y0zN2JdgGS7qlBkW1_FJgC7KL_JGW2HWg8Q81GHCKW4b3zFH1BX_47W9fcPbq4TwBB7W11f4TB73RSGQVM4RmH4N4BD3W6ST6yk5KX7RCW8wvQJs6qjkskW66T53k1_kp82W7RfDCC3KPZlBW64HxGY6SCD4pW1lKyzN5BbmSpVc6RY65n6Q0tW8Db5G75Xw7B2N8dnNDg4yXVrW50ZwnJ8sWm_6C7gj1HScrW36SdYd1kc7ybW21cxf31TR-l6W4690zt25H2dPW5lVRWz2fGv07N6l_Jb0yc7x_W2qNgSS8BCnGMW6z64h68-bp-sW4B-G7t646NtdW90RQrf9c3rZQW4rx26B955gStVWGWwf2W042qW3wB29m56yJ9NW5Gw5697TMRVnN6JMQjJJD2R3W5WvcB13NvHgDW87hHM-2-sJbWW5lnFVh314FbnV9-ZQy1swQ5WW478S1S2X0Xy2W2_Ztf991twfsW1ZPNj17Pxfj_W7WzpbN52jZs7N7j18NDXDztJW1ZkjPP3Kbsz5N4TYSFdNCQJgW8zpp2P5psrzqW4ynF782LyDD_W1YgCgh6XzVD_N5YxVx7sx4sdV7xslX745p8PMFZGVldHKW2W2W2v1F2tyyWfV5g6jy7zG3DcW4Hzcy51Mq_ClVWzMVt83Lm7kW7HxPyT4kRTL1W6ST4bz75Vp9-W3gRYYT7yGSlHW6F_BX98DpqnKW4FyJTW2ZP9jxW77V-f94Gy8FrW5RZm7P9c22FkN8pW7GNkGxKlf8gfqzq21) --------------------------------------------------------------- [s-logo.png] --------------------------------------------------------------- Startups Daily is the TL;DR version of everything interesting happening in the startup world. 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