🌹Reddit.

Reddit is rolling out major ads improvements, ChatGPT is now connected to the internet, and more. March 27, 2023 [Read in browser]( [logo] [sponsor]( Happy Monday. In case you hadn’t noticed, we always include a Brain Teaser near the end of our newsletter. … And we’re always on the hunt for great riddles. So if you have a favorite, hit reply to share. We may just share it with 53k of your fellow readers this week… AI MARKETING ChatGPT just got web access [article-image] Remember when the biggest downside of ChatGPT was not being able to source content published after 2021? Well, those days might be over soon — [OpenAI now has internet access](. Ah, finally: OpenAI’s first-party web browser plugin lets ChatGPT source data from “plugged websites” using the Bing search API, then provide answers with citations. Who can use it: The plugin is already open to users and developers who got on the waitlist. ChatGPT Plus subscribers and select partners will get dibs before the API gets wide release. Big gains: Thanks to OpenAI, Microsoft has seen a [15% increase in page visits]( since releasing AI-powered search. Meanwhile, visits to Google’s search engine fell by 1%. A coincidence? Why we care: Sounds like content marketing research is about to get a lot faster, and hopefully more accurate. Still, you’ll want to be careful about your sources. Just because something was published on the web and cited by AI doesn’t mean it’s true! Oh, and keep posting relevant, up-to-date information so your website can be cited as a source. Of course, this plugin could [affect how we’ve been using search engines](. It could remove multiple touch points and maybe even render web browsers obsolete, for example. But we’ll see. In the meantime, just keep one eye on this space. REDDIT New ads updates, plus a Mother’s Day guide For marketers, Reddit’s ad updates and holiday guide are the equivalent of flowers and brunch. Well… OK, maybe not quite. We’ll still go for brunch if that’s an option… Half a dozen ad updates, how sweet: Reddit announced [six new feature updates]( that should make it easier to set up and manage campaigns… - Simple creation allows you to produce a new ad in three steps. - Automated ad creation helps you build and test multiple ad sets variations, then determine which one performs best without needing to create new ads one-by-one. - Multi-currency support. Reddit now supports 40 international currencies. Cha-ching! - Better community search helps you find targetable communities based on topic relevance. Who doesn’t love relevant reach? - Longer reporting period means you can now zoom out your reports to view the 12 previous months, giving you a better perspective of your ad performance. - Bulk edit improvements let you change bids, budgets, and third-party report trackers for ads across multiple campaigns and ad groups at the same time. That’s helpful: Reddit also published a 16-page guide to [using the platform for your Mother’s Day campaigns](. A few useful insights: - Half of US Reddit users will be buying a Mother’s Day gift. In fact some users don’t have an account on any other platform. Talk about commitment. - Reddit community is a hub for Mother’s Day topics, including gift research, humor, and other discussion topics. - Conversations about Mother’s Day begin a week before the holiday, peak on Mother’s Day, and last a few days after. Something to keep in mind when you plan your campaigns. Why we care: Reddit’s ad tweaks should help you get more out of the platform, if you’re running ads already. And Mother's Day is your chance to try these new capabilities during a real holiday. What timing, eh? SPONSORED BY ITERABLE Look who's keynote speaker at the Activate Summit in San Francisco… [article-image]( Guess what? Ukonwa Kuzi-Orizu Ojo, a global marketing powerhouse—and one of Forbes Most Influential CMOs—is joining [Activate Summit this April 17–19](. And in case you didn’t already know… Ojo has a two-decade track record building global brands. She was Global Chief Marketing Officer at Amazon Prime Video & Studios, and has worked at M.A.C Cosmetics, and one of the world's largest beauty companies, Coty. Markets have gone through seismic changes in the last few years. Ojo will show you how to navigate change with a growth mindset, expand your professional horizons, and become a pro at innovation. And that's just the keynote! [Activate Summit includes 30+ sessions, hands-on workshops, and networking events](, all designed to give you powerful insights and ROI-driven strategies. And if you register now, you'll be entered with a chance to win a $1000 gift card from Airbnb. [Register now for your chance to win!]( GOOGLE What to do when your business gets hit with fake reviews [article-image] Every now and then a competitor—or any person with malicious intent—can slap a negative review on your business, tanking your reputation and potentially driving off customers. And the worst part? You can’t really prevent this from happening. Luckily, Mike Blumenthal [shared five steps to convince Google to take the fake reviews down]( when they inevitably happen. So listen up and arm up… Step One – Read the guidelines. To fight them, you have to know them… or the rules, at least. Take time to read Google Maps’ user generated content guidelines to know what reasons are valid for requesting a review removal. Step Two – Report fake reviews with the reporting tool. This is easy. Select the Request review removal button and follow the steps to identify the business and state your claim. If you can’t find the exact reason, pick the closest option. Step Three – Wait for Google’s response. Google should email you immediately to confirm that it received your request and will review in the next few days. Unfortunately, Google usually rejects the first claim and suggests that you respond with a review. Step Four – Make a “one-time appeal.” If your review is still there and you haven’t heard from Google, you can send the one-time appeal which Google will confirm by email. Step Five – Appeal the appeal. If Google denies the appeal or doesn’t respond within five days, you can appeal the appeal by posting on the Google Business Profile forum and escalate the case. Provide all the required data and wait for Google to finally remove the review. Yes, it sounds like a nightmare out of Kafka’s novel, but it is what it is. In the end, the negative review should be removed and your business’s reputation will remain clean. Worth the hassle, we’d say. SPONSORED BY THE PEAK STUDIO You have 8 seconds to engage your readers. Does your newsletter have these 5 essential elements? [article-image]( So you started your newsletters to engage with your audience and increase qualified leads and traffic… but you’re not sure it’s working. Want to make sure people will actually read and love your newsletter? Get the free cheat sheet from The Peak Studio to learn the [five essential elements great email newsletters have in common](—plus a short how-to guide for implementing each one. To keep your audience opening and clicking… [Get your free cheat sheet.]( THE CREW’S INSIGHTS How to use ChatGPT to uncover fresh insights about your customers [article-image] Most of the buzz surrounding AI focuses on content generation: asking AI to create images, write copy, draft the cold email you’ve been dreading to send… that sort of thing. But have you tried using AI for research? As part of our most recent [deep dive for Stacked Marketer Pro](, we experimented with some short market research prompts. Here’s one of the prompts we used: “I'm creating socks for 3-year-old babies. Please answer: - Who decides the purchase of those socks for the babies? - Where do they hang out on the internet?” ChatGPT then gave us bullet points with helpful information about our target customers. It was fairly basic, but useful—particularly for learning where parents spend their time on the internet. How to apply this: Ask AI any question about your target customers and how to reach them. This works especially well if you’re new to an industry. If you’re a seasoned marketer, ChatGPT probably won’t know more about your target customers than you do. But, imagine you just onboarded a new client and you’ve been tasked with creating some ads. As a starting point, you could hop on over to ChatGPT and ask it to spin up some market insights. Then, you can do what you do best: sell. Want to go deeper with AI—and use it to generate images, audio clips, copy, and more? [Then join Stacked Marketer Pro to read the full deep dive on marketing with AI.]( ROUNDING UP THE STACK [SEO:]( Leave competitors in the dust and rank higher with the world's most powerful backlinks. We're talking DR90+ websites like The Washington Post, Zendesk, HubSpot and more. [Get traffic-boosting, high-quality backlinks to your business with dofollow.io.](* [GOOGLE:]( Have you moved to Analytics 4 yet? If not, you may see a “significant impact on your ad performance“ starting July 1, according to Google Ads Liaison. Not sure how big that impact will be, but like they say… better safe than sorry. [LINKEDIN:]( Looks like everyone wants that premium clout. LinkedIn’s mobile app grew 2.7 times in a year, netting over $27M in January 2023 from App Store transactions—a staggering 5 times more than in 2020. Now that’s how you monetize a platform. [ADVERTISING:]( Going down. The US ad market fell for the eight consecutive month compared to last year. However, digital advertising is continuing to gain share on traditional media, rising to from 55% to 59%. Good news for us! [GOOGLE:]( Small update. Google is removing Germany from the “Public roads access fees and passes'' region-specific exclusion, meaning any advertisers that target Germany with such promotions will need specific authorization. Good to know. *This is a sponsored post BRAIN TEASER What goes up when the rain comes down? You can find [the answer here](. [poolside-logo] POOLSIDE CHAT Would you eat the world’s biggest radish? [article-image] Hey, veggies can smash world records, too. A Japanese company managed to [break the Guiness World Record by growing the world’s largest ever turnip]( – weighing 101 pounds! Why did they grow this? Partly to break the record, and partly to show their supplements and fertilizers in action. A great promotional stunt, sure. Not sure how we feel about putting radishes like these in our salads, though… SHARING IS CARING What do you drink in the mornings? We’d love to send you a mug to go with your coffee, tea, or… whatever beverage you start the day with. All you have to do is share our newsletter with other smart marketers. Once you get to 30 referrals, we’ll send you a free mug. Plus, you’ll unlock other prizes along the way, like: - The Crew’s Top 10 Insights (2 referrals) - The Ultimate Holiday Marketing Deep Dive (4 referrals) … And more. Sip. Mmm, not bad. 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