🥶 Etsy withdrawals.

GPT-4 is coming out this week, the ripple effects of the Silicon Valley Bank closure, and more. March 13, 2023 [Read in browser]( [logo] [sponsor]( Good morning. If you’re feeling a little anxious about the news, instead of reaching for the smelling salts, see if you can get a spray of green chiles roasting in autumn. We’re not sure if that’s a calming aroma, but it might make you hungry. And food is always a welcome distraction. You’ll understand the reference when you get to today’s Poolside Chat. AI MARKETING Up next: a multimodal, multilingual chat AI [article-image] Hope you’ve been practicing those chat prompts… because GPT-4 is arriving sooner than you probably thought. Microsoft Germany announced that the [new iteration of Open AI’s game-changing language model is debuting this week](. Wowza. ChatGPT, but with visuals: GPT-4 will be “multimodal,” meaning you’ll be able to generate videos from text, and even sound. Wow. Not that we’re surprised. Microsoft already said it’s [working on the multimodal capabilities of its AI tools when announcing Kosmos-1.]( One for all: GPT-4 is supposed to work in all languages. You can ask a question in German and get an answer in Italian. You’ve used Google Translate, right? Now imagine a translator that can pull data and insight from any language online and summarize it in English. Powerful. When it’s coming: We don’t have a hard date yet, but Microsoft is holding a special event about “the future of AI '' this Thursday, and company head Satya Nadella will be there. So… maybe Thursday? Why we care: Getting results from ChatGPT’s textual outputs is pretty cool. But soon you should be able to generate videos and sounds, too. And that sounds like just another tool in your marketing kit. It will be interesting to see what kind of impact this has on the tech and marketing industry. Speaking of impact… BUSINESS Etsy freezes transactions, thousands of startups at risk amid SVB collapse Seems the collapse of Silicon Valley Bank (SVB) could cause a domino effect in the US… Frozen: Etsy sellers woke up [last weekend to a transaction freeze](, unable to withdraw money from the platform. Etsy admitted it “relied on SVB for some accounts,” but promised there will only be “a delay” with deposits. Of course, users are still concerned, rightfully so. Many rely on the platform to “pay the bills.” Seeing red: Etsy isn’t the only company affected by the SVB closure. Crypto company Circle, kids retailer Camp, and Compass Coffee are all feeling the door, too. Meanwhile, startup accelerator Y Combinator is worried that [hundreds of thousands of startup jobs are now at risk](. … Including marketing roles. But don’t panic: The Department of US Treasury, Federal Reserve, and FDIC released a joint statement saying [depositors will have access to all their money starting today.]( Eariler this weekend US Treasury Secretary Janet Yellen assured people that the [US banking system is more resilient]( than it was in 2008, given the controls put in place after the 2008 crash, and the tests run at the start of the pandemic. And for perspective, [there have been 562 bank failures]( in the US between 2001 and 2023. So that’s some comfort, at least. Why we care: Experts are calling SVB’s downfall the “largest bank failure since 2008,” and it could have a significant impact. We’re already seeing the ripples. But ripples aren’t waves. We suggest monitoring the industry as these events unfold, since marketing will likely be affected, too. SPONSORED BY HUBSPOT The easiest way to understand… [article-image]( Showing ROI on your social media efforts isn’t easy. But brands are doing it, and you can, too. So how’d you like to see what’s working for social media in 2023? To identify the top trends that will affect your social strategy this year, HubSpot surveyed 1,200+ social media marketers globally, [then collected the findings in one place](. And in [this report from Brandwatch and HubSpot](, you’ll discover how you can effectively engage audiences, cultivate communities, and drive revenue with social media this year. You'll uncover: - Top 10 global social media trends for 2023. - How to reach Gen Z + Millennials with budget-friendly videos. - Insights into the massive, multi-generational social commerce audience. - The social channels with the highest ROI. - Best-performing content types to share. … And loads more. So if you want to take your social strategy to the next level in 2023… [Download the report now.]( ADVERTISING Why B2C ads work on LinkedIn—and what to know about successful ad creatives [article-image] Yes, LinkedIn is primarily a business to business platform. But advertisers forget that behind every thought leader, business owner, or SaaS team member, there’s your everyday business-to-consumer (B2C) shopper. Plus, most of them have high purchasing power, and according to LinkedIn, [they come to the platform with a more “intentional,” consumer-friendly mindset](. OK, so… Should you go big with B2C ads on LinkedIn? Probably. But you need to know how to approach them. There are three main focuses when it comes to B2C advertising on LinkedIn: #1 – Aspiration. LinkedIn users are aspirational by nature. They’re career oriented and on top of the latest trends. The more you tap into this aspirational mindset in your ads, the better. Use it mainly for top-of-the-funnel campaigns. For example, showing why driving your vehicle will bring a more adventurous lifestyle. #2 – Loyalty. Brands that focus on loyalty messaging are seeing success with their mid-funnel campaigns. Center your messaging around brand relationships so you can build favorability and trust on the platform. #3 – Innovation. Campaigns that focus on innovation-based messaging are 57% more likely to see increases across multiple KPIs, especially at the lower end of the funnel. The platform suggests either featuring new ideas and unique products in your content, or at least making the experience of using the product or service feel unique. LinkedIn recommends that you combine these three aspects for a successful advertising strategy, while also: - Telling stories about the creativity of your product or service. - Spelling out how your brand will help consumers live their best lives. - Tuning your brand voice in a way that shows you truly get their wants and needs. And you’re all set. If you’ve considered advertising B2C on LinkedIn before, these little tips could nudge you towards testing it out. SPONSORED BY ADBISON How much are you paying for clicks and exposure to bots and fake humans? [article-image]( Are your ad impressions coming from living, breathing people? [AdBison]( makes sure only real humans see your personalized ads thanks to [TRIBUNAL, their in-house AI](, and traffic filters that use 52 metrics and data points. That’s not all. You can skyrocket your traffic with AdBison Premium, get individual placement bidding, and earn up to 10% cashback on your spend. [Deposit $1,000 to be among the first 20 readers to get AdBison Premium for free.]( THE CREW’S INSIGHTS Let’s talk about the different shipping offers you can test [article-image] You probably know by now that testing different offers will help you increase your conversions—and your ROAS. What many people forget is that you can also move the needle by playing with your shipping offer. Sure, free shipping is great. But maybe a flat-fee shipping rate would increase your average order value. You’ll never know until you test. Here are a few different shipping offers your brand can try to improve those margins: - Flat-fee shipping. If you can’t offer free shipping, try using a flat-fee shipping cost, and make sure customers know about it. If your customer has to pay $5 for shipping no matter how much they buy, then buying multiple products will feel like they’re saving money. And who doesn’t love a bargain? - Receive by date. This is great for holidays or special occasions. If you can promise that Valentine’s Day gifts will arrive before the big day, then your customers will have more confidence and trust in buying from you. It’s a win-win. - Free expedited shipping. This is similar to the “receive by” shipping, but with different positioning. Everyone loves expedited shipping; nobody likes paying for it. If you offer it for free, they’ll be more excited to buy from you. Just remember, the only thing that can destroy a shopper’s high is an order that takes forever to deliver. If you’re making promises about shipping times, make sure you can actually deliver on them. ROUNDING UP THE STACK [INFLUENCER MARKETING](: What’s holding your influencer marketing back? Pump it up with Hypetrain. Find brand fit influencers, speed up your campaigns, and lift your ROI with instant onboarding and smart automation. No credit card required for 14 days. [Try Hypetrain for free.](* [META:]( Is there a new app on the horizon? Meta is working on a stand-alone decentralized social network that would allow creators and public figures to “share timely updates about their interests.” Sounds oddly similar to a certain blue bird… [GOOGLE](: Say goodbye to independently configured conversion windows. Starting April, Google Analytics 4 (GA4) conversions in Google Ads will use GA4 settings only. Less flexibility, yes. But you’ll still be able to select 30, 60, and 90-day conversion windows, at least. [TIKTOK:]( Uh oh. Belgium is the latest country to ban TikTok from government work phones amid growing concerns that the Chinese government can track and harvest user data. Things aren’t looking too good for the app… [APPS:]( Heads up, developers. Apple revamped the App Store pricing system – increasing the number of price points 10 times and allowing developers to pick between 900 different options. Among other updates, of course… [SEO:]( When in doubt, leave disavow out. This is how John Mueller described the practice of disavowing spam links to your domain. He says there’s no need to use this option “unless you know there’s an actual issue.” Noted. *This is a sponsored post BRAIN TEASER Samuel was out for a walk when it started to rain. He did not have an umbrella and he wasn’t wearing a hat. His clothes were soaked, yet not a single hair on his head got wet. How could this happen? You can find [the answer here.]( [poolside-logo] POOLSIDE CHAT Ahh, the state with an official aroma [article-image] Smell that? It’s not us. It’s New Mexico. This US state is enacting a bill that would make [“green chiles roasting in fall”]( its official aroma. That might seem odd. But historically, New Mexico has a knack for weird state symbols. To catch you up quickly… - The bolo tie is the official state tie. - The air balloon is the official state aircraft. - The yucca flower is the official state flower. So maybe an official scent isn’t that weird after all. If you ever visit, just remember that red chiles and chiles roasted in the summer don’t count, while green chiles roasted in fall do count. Good luck with that. SHARING IS CARING Pssst. How’d you like to join Stacked Marketer Pro… for $0? When you get to 100 newsletter referrals, you get one month of Stacked Marketer Pro membership for free. That’s like getting $99 in your pocket just for clicking links! And you unlock other rewards along the way, like: - The Crew’s Top 10 Insights (2 referrals) - The Ultimate Holiday Marketing Deep Dive (4 referrals) Hit your custom link below to unlock exclusive content, merch, and membership! [article-image]( [CLICK TO SHARE]( Or copy your referral link: [ [SUBSCRIBE]( | [SM PRO]( | [ADVERTISE]( You are receiving this email because you want to know what is going on in digital marketing. If you aren't thrilled about our emails, reply and let us know why. Or you can unsubscribe from all daily updates by clicking [here.]( Our postal address: Spectrum IT Solutions GmbH, Canettistrasse 1/Top 0107, 1100 Wien, Austria