💥 ChatGPT API.

OpenAI finally introduces ChatGPT API, Google Analytics 4 is extending permissions to Google Ads users, and more. March 3, 2023 [Read in browser]( [logo] [sponsor]( Good morning, it’s Friday. When life gives you snow, build a bar. That’s what one guy did, anyway. And [his snowy saloon is impressive](. Not sure about you, but we could use a drink after this week. Anyone else want to head to this pub after work? AI MARKETING ChatGPT finally opens its API, there’s an AI tool that understands images, and more… [article-image] You probably saw it trending on Twitter yesterday. But just in case you didn’t… API is out: Devs around the world were waiting for this news. [OpenAI finally rolled out ChatGPT API to the public](, which means developers can integrate the model with apps and products. Several big companies have already integrated ChatGPT models with their products, including Snapchat, Quizlet, Instacart, Shopify, and more. Exciting times. Oh, and OpenAI also introduced an API for Whisper, its text to speech AI model. What’s wrong with this picture: And then there’s [Kosmos-1, Microsoft’s new AI tool](, that can analyze images for content, solve visual puzzles, and more. This is part of an Artificial General Intelligence (AGI) project to integrate different input models like text, audio, and images so AI can “perform tasks at the level of humans.” Spooky. Summarize this: Brave, the most popular privacy-first browser, just [announced Summarizer]( – an AI-powered feature that “provides concise answers at the top of the results page.” What’s different about Summarizer is that it’s “trained to process multiple sources” in order to provide accurate and up-to-date information. Sounds like good news for content marketers… Wardrobe change: Finally, it looks like YouTube is working on some AI tools for content creators. YouTube’s new head Neal Mohan [teased AI-powered tools](“from virtually swapping outfits to creating fantastical film settings.” We’ll probably learn more in the coming months. Why we care: The ChatGPT API is a game-changer and make no mistake – we’ll be seeing tons of products implementing it, and fast. But that’s just the beginning. Tech giants are planning to use AI for a plethora of purposes, and being “AI-literate” could become an industry requirement soon. GOOGLE Coming soon: GA4 permissions for Google Ads users “You can come in, but don’t touch anything” – you, as a Google Analytics 4 admin. Google just introduced a new cross-product access management model that will allow you to [grant Google Ads users’ access]( to your website’s Google Analytics 4 (GA4) data. With great privilege… The new model—which embeds GA4’s audience builder in Google Ads—allows you to assign roles with different permissions. For instance, an Administrator role gets access to all of your GA4 features, while the Read-Only role is… well, kind of self-explanatory. Point is, this should make it much easier to create and use GA4 audiences in your ads campaigns. And who doesn’t like taking fewer steps? And another small update: Google is rolling out [support for item-scoped custom parameters]( for mobile devices and e-commerce events. Good to know. Why we care: Cross-product user management provides the best of both worlds – you can keep your GA4 property secure and limit the data you want to give out to users. At the same time, it should streamline the process in-between different channels. Sounds good to us! SPONSORED BY ADROLL The money is in the followup. [article-image]( Can you remember the last time you purchased something on your very first visit to a website? Probably not, right? (Unless you're one of the 3% that do!) That’s why digital marketing industry expert Kevin Brkal is [sharing his top tips for bringing shoppers back and getting them to buy](. Kevin regularly uses AdRoll to build retargeting campaigns that drive 10x+ ROI for clients. One of his clients recently spent $21,149 on retargeting ads and generated $210,185 in sales – a return on ad spend of 9.94x! In this free webinar, you’ll: - Learn how to create a retargeting campaign strategy that gets you 10x+ ROAS. - Discover how to avoid common pitfalls when building your retargeting campaigns. Plus, [Kevin will break-down two AdRoll retargeting campaigns step-by-step that drove 10x ROI for his clients](. Set aside 30 minutes and take your retargeting game to the next level. [Reserve your spot.]( ADVERTISING 4 tips get the most out of your ads this year [article-image] Despite all the ruckus following iOS updates, Facebook Ads are recovering. And as Andrea Vahl [writes in her article](, the ad performance in recent weeks is the best she’s seen in years. But to make the most of your campaigns in 2023, you have to know the context around the recent changes and pay attention to a few key elements. Here’s what you should know about Facebook in 2023: Facebook’s Pixel seems to be getting better, while AI-powered, automated ads like Advantage+ shopping campaigns seem to perform above expectations. As things stand, Meta will keep going all out on ad automation, so expect even more updates. Now knowing that, here are four things you should pay the most attention to: #1 – Goal selection. The thing with machine learning is, if you don’t set your parameters right, you lose a lot of money. Lead generation works well for Facebook when it’s combined with an Instant Form popup or when sending traffic to your page with the Pixel properly installed. For the sales goal you should have Conversions API and Pixel installed. #2 – Tracking. Collecting data throughout the funnel will help automation to learn and help you to get better results. Head to your Events Manager to install Conversions API easily and track signals like adds to cart or purchase ROAS. #3 – Split test. Broad targeting has improved, but you still have to be smart with testing. Test audiences first with the same budget, ad, and creative under each set. After 5 days, you’ll have data on best performers, which you should use to test new creative. [Here’s an outline for reference.]( #4 – Scaling. Smaller budgets work well with ad budget optimization (ABO), while larger budgets can benefit from campaign budget optimization (CBO) scaling. For the latter, you add winning ads and audiences into one campaign and increase your budget by 20–30% every few days. Remember, don’t forget to test lead magnets, offers, even landing pages. Facebook is still a dominant player in the ad market, so take advantage of it! SPONSORED BY THE HUSTLE The newsletter to help your business world domination pursuit [The Hustle]( is on a mission to deliver the best business-tech daily news in the biz. They’ve been called “a bit too silly and simplistic.” And “too techy.” Also, “too much about numbers.” Really, they’re flipping the script on all that negative news you’re getting. They’re focused on growth, trends, and innovation. Stay informed, and have some fun. [Get The Hustle in your inbox today.]( THE CREW’S INSIGHTS How to write effective “jobs-to-be-done” emails [article-image] It’s mid-morning, there’s lazy sunlight splashing through your window. You’re sipping a cortado. You made it yourself—we’re proud of you. “Time to start the day,” you say, opening your laptop. Everything’s going well… until you open your inbox and read an email introducing a solution to a problem you’ve been trying to forget. This is a jobs-to-be-done email: It’s the type of email that introduces a solution, then positions a product—that company’s product—as the way to achieve that solution. For example: - “Leave no thought unscribbled” is copy for a notebook brand. - “Take your writing to the next level” is copy for a grammar app. - “A better way to discover meetups you’ll love” is copy for a meetup app. You get the idea. Why these emails work: Instead of shouting, “hey, our product is great,” these emails introduce a desirable outcome or a problem, like “hey, you should have somewhere to write down your notes,” or “hey, your writing could be a lot better.” These are more enticing to readers—and typically drive higher conversion rates. If you get stuck, try a couple of these formulas: - Looking for [desired outcome]? Try [product]. - A better way to [achieve desired outcome]. - Do [desired outcome] with [product]. Did you find this useful? We pulled this insight from our [email marketing swipe file]([for Stacked Marketer Pro](. Try it today for $7—you’ll become a better email marketer in an afternoon. ROUNDING UP THE STACK [TREND RESOURCE:]( Want to stay ahead of today's trends? Brands like L'Oreal, Unilever, and LVMH tap into Spate to discover emerging trends, competitors, and positioning. Get data-backed insights from billions of consumer behavior signals across the web and TikTok. [Book your free trial.](* [SEO:]( Maybe skip the hashtags. To Google they’re just words, and according to John Muller, the search giant treats them as such in content, including Google Business posts. Considering hashtag queries are rare, you might want to avoid using them. [PINTEREST:]( New ad placement incoming. Pinterest is alpha testing a new ad format called “Premiere Spotlight” that allows you to advertise on the Pinterest app’s search page – reaching users right when they’re exploring pins and ideas. Nice. [SEO:]( Sorry, foreign crawlers, Google only cares about its own. So you’re welcome to block other bots like Bing or the ChatGPT crawler, and it won’t affect your rankings on Google. And yes, this was also clarified by John Muller, who else? *This is a sponsored post BRAIN TEASER What is always on its way but never arrives? You can find [the answer here](. [poolside-logo] POOLSIDE CHAT Circuit board issues? Try kombucha [article-image] Benefits of kombucha include: - Supporting your immune system. - Killing bad bacteria. - And… creating electronic circuit boards, of course. “Wait, seriously?” Yep, a small team of computer engineers tested whether or not specially made kombucha mats were capable of [conducting electricity as functional circuit boards](. The results? Astounding. Apparently the team found out that they could print conductive polymers on the mats, attach LEDs onto them and – they would light up! Don’t mind us, we’ll just be over here making glow-in-the-dark kombucha… SHARING IS CARING Guess what’s easier than asking your boss for more vacation days… Yep: sharing today’s newsletter with other people. It also makes you look insanely well-informed in front of other marketers... and might even help you build rapport with the right executives. Plus, you earn great rewards. Every time you share your custom link—and your friends and coworkers subscribe—you earn points toward exclusive content, merch, and more. Get started by hitting the link below! [article-image]( [CLICK TO SHARE]( Or copy your referral link: [ [SUBSCRIBE]( | [SM PRO]( | [ADVERTISE]( You are receiving this email because you want to know what is going on in digital marketing. If you aren't thrilled about our emails, reply and let us know why. Or you can unsubscribe from all daily updates by clicking [here.]( Our postal address: Spectrum IT Solutions GmbH, Canettistrasse 1/Top 0107, 1100 Wien, Austria