🕳 Reviews.

What social media really ads cost, Google’s new Ads Privacy Hub, and more. February 7, 2023 [Read in browser]( [logo] [sponsor]( Good morning. Lots of people have been talking about how AI could replace a lot of marketing jobs. … But few are talking about how AI can replace eye contact. You’ll see what we mean when you get to today’s Poolside Chat. But first, let’s cover the news… GOOGLE Hello, Ads Privacy Hub [article-image] Sometimes on tiptoe, sometimes at a stumble… either way, Google is moving towards a privacy-first advertising approach. The tech giant [just introduced the Ads Privacy Hub](, a new website that Google claims will give you insights into the “changing digital landscape.” What’s inside: The Hub should provide brands and businesses with insights like… - Valuable resources, including articles on how to build first-party databases, understand latest privacy changes, and gain answers to common questions. - Get privacy-first measurement plan. You can use the Hub to help you find a new privacy-first measurement plan by answering questions about your account setup. Who has access: The Hub is currently available only in 15 countries, including the US, UK, Germany, Brazil, Canada, Italy, Japan, Australia, and others. Whoops, our bad: In other news, Google made a lot of local businesses confused—and later frustrated—when it [removed real user reviews by mistake](. Yes, Google has been training its algorithm to identify and remove fake ratings. And yes, the algorithm messed up. Google said it’s working on bringing back honest reviews… but ugh. Why we care: Google’s privacy-forward changes are confusing and can make even the most adept marketers dizzy. Hopefully the Ads Privacy Hub will bring much-needed clarity to the transition. And if you’ve noticed reviews missing from your—or your clients’ profiles—don’t worry. If they were legit, they should come back. Fingers crossed. SOCIAL MEDIA Just in: TikTok is more engaging than YouTube, Meta is the most expensive Three things we can count in the billions: Jeff Bezos’ dollars, the number of trees planted since 2020… and the number of social media users. According to the Digital 2023: Global Overview Report, Facebook and YouTube are the [most used social media platforms in the world,]( with 2.95B and 2.5B users respectively. However… TikTok might as well be flypaper: The report says TikTok beats both when it comes to time spent on the platform. Users average 23.5 hours a month swiping TikTok content. YouTube is a close second with 23.1 hours. Facebook comes in third at 19.7 hours. Surprisingly, Instagram is fifth with 12 hours per month, while Twitter is seventh with a modest 5.5 hours. And social media just keeps growing: The number of social media users grew to 4.76B in January 2023 compared to 2.7B five years ago. And users are staying on social media longer: two and a half hours per day on average! But eyeballs are pricey: Matt Navarra Tweeted [a breakdown of the average cost per mille (CPM)]( of the most popular platforms in the final quarter of last year: - Meta: $13.35. - TikTok: $7.43. - Snap: $7.23. - YouTube: $6.45. - Amazon: $1.58. - Google Search: $1.25 (cost-per-click). Why we care: It’s always helpful to have a sense of where users are most engaged, and what to budget if you want to meet them there. Facebook has the most users, but it’s also the most expensive. Meanwhile, TikTok is a worthy competitor, with high engagement and lower pricing. So is Amazon. It r[eported 19% ad revenue growth]( and also looks like a good option. Just details to keep in mind as you adjust your social media strategy. SPONSORED BY SEMRUSH Outrank your competitors and get more traffic [article-image]( Ever wished you could get inside the SEO dashboard of the competition to find the keywords they’re ranking for? It’s the dream. “Yeah, because no-one wants to spend hours manually running keyword reports or individual site crawls,” you think. You’re 100% right… which is where [Semrush’s Keyword Planner]( comes in. It finds relevant keywords you should be targeting, but aren’t. And it analyzes competitors' keywords, [so you uncover quick SEO and PPC wins](. You’ll find real-time metrics that help you create the perfect keyword list and win SERPs. Just follow three simple steps: - Enter a competitor URL. Compare up to 5 at once. - Find keyword opportunities for which you don’t have rankings, rank lower than the competitors, your domain ranks but competitors don’t, etc. - Get a list of keywords. Boom. Then create your own keyword masterlist so you can target and stay ahead of your competitors. It’s that simple. [Try it now for free.]( AMAZON ADS How to save yourself loads of time with Amazon Ads automation [article-image] Bidding, tweaking, tracking. When you do all this manually, you skip lunch, miss meetings, work too late… Instead, you could try to automate repetitive processes in your Amazon Ads management so you can do what you really want: scale and grow your business. David Zimmermann [reveals a few under-the-radar areas]( you can automate that can save you tons of time. Ready, set, automate… #1 – Automate placement multipliers. You can do this for each placement’s multiplier bid based on its performance. #2 – Use dayparting. If you’re not tracking your performance throughout the day, you’re missing out. Automating your intraday bids help you optimize campaigns throughout the day without needing to analyze and tweak data for every product. Neat. #3 – Turn to different campaign bidding settings. When your campaigns are struggling, you can tell a tool to try out different bidding settings, like fixed, up and down, down only, etc. David says you may be surprised to see what works for different niches. #4 – Perform target harvesting. Your search term got a sale? Move it to a different manual campaign and let it rip. Just be careful. You don’t want to stuff your campaigns with keywords or Amazon standard identification numbers (ASINs)... #5 – Use negative targets or negative high-click thresholds before you negate zero-sale keywords, depending on your product’s conversion rate. David says you may use this as a backup tactic if nothing else works, but also to treat it with care. See anything you like? David has a [few more tips]( in his thread you may want to check out. It’s time to save some time. SPONSORED BY RETENTION.COM Leaking customers? This might be the easiest way to recover abandoned carts… [article-image]( If you want to recession-proof your business, start by improving customer retention and reducing churn. [Retention.com]( puts your revenue on autopilot from day one… and it’s capable of driving SMS and Shopify email revenue by as much as 10x. You can literally go from a demo to reducing churn and selling more within hours, not days. Find out how [Retention.com]( can drive incremental revenue, acquire new customers, and increase reorders and retention. [Schedule a demo.]( THE CREW’S INSIGHTS How an ancient storytelling technique can dramatically level up your copywriting [article-image] Setup and payoff is a storytelling tactic as old as Greek tragedies. How it works: You set something up earlier in the story, only to pay it off later on, sometimes unexpectedly. You’ve probably noticed this in murder mysteries. An unassuming clue is dropped early in the story, and later on, when Poirot or Sherlock is revealing what happened, he brings back that clue we heard about. It’s a wonderful storytelling technique. For example: Imagine a sales email for a fishing brand. It’s written in the first person, and opens with an anecdote about the founder receiving his first fishing rod for Christmas when he was seven. The email goes on to detail the story of the fishing brand and pitch value props for the product. And in the final paragraph, the founder tells readers that the toy fishing rod he received as a kid still sits in his office—a reminder of where it all started. It’s a small symbol, but an emotional payoff like this can help you sell. For this to work in your copywriting, take your reader on an emotional journey between your setup and your payoff. Then, when you get to the final reveal, you’ll have hopefully done a good enough job to make a sale. Setup and payoff can be satisfying, shocking, funny… or all three. Try using it in your copy the next time you need to add some juice. If you want more copywriting insights, you’ll find hundreds of them in Stacked Marketer Pro. They’ll help you write better copy. And by better, we mean copy that sells. [Join Stacked Marketer Pro and get those insights here.]( ROUNDING UP THE STACK [COPYWRITING:]( Too swamped to write that campaign or funnel? You could open a Google Doc for the umpteenth time—or you could hire a professional who’s written for multi-million dollar brands… like Joe. [Book while you can, his calendar fills quickly!](* [REDDIT:]( If you offer financial services, you might want to Reddit more. The company claims finance communities are thriving, with personal finance conversations growing 24% year-over-year and 54% of users saying financial ads are more relevant to them on Reddit than anywhere else. Jackpot. [AI MARKETING:]( Users found a way to “jailbreak” ChatGPT with a prompt called DAN (Do Anything Now), which can violate the chatbot’s policies, use violent and rude language, make outrageous statements, and more. Ah, the internet… [SEO:]( Remember the recent [Yandex leak](? Turns out some SEOs are trying to downplay its impact. Don’t be that SEO. This article shows why you should try to extract as much value as you can from it instead – if you haven’t already. [AI MARKETING:]( Whoa. A new AI tool called Gen-1 will apparently allow you to create new videos out of existing ones by prompting new words and images. Creating videos in bulk for your campaigns may become super easy… and super fun. *This is a sponsored post BRAIN TEASER Look in my face, I am somebody; look at my back, I am nobody. What am I? You can find the [answer here](. [poolside-logo] POOLSIDE CHAT AI, but for the camera shy [article-image] Ugh, the dreaded eye-to-camera contact during online meetings. You don’t want to look like you’re zoning out during a Zoom presentation, but maintaining eye contact is about as easy as watching only one TikTok. But here’s the good news: you no longer have to try, thanks to an [AI tool that makes it look as if you’re looking right into the camera.]( Now you can look anywhere you want during meetings: your phone, a book, the birds outside… We just hope this AI tool blinks now and then. Otherwise you’ll seem more creepy than attentive. SHARING IS CARING Hey. Think you could introduce us to your friends? It seriously means a lot to us when you share our newsletter. It’s up there with remembering our birthdays. And when you share Stacked Marketer with other marketers—and they subscribe—we reciprocate instantly with awesome content and merch, like: - The Crew’s Top 10 Insights (2 referrals) - The Marketer Mug (30 referrals). … And lots more. Hit the link below to get started! 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