🤳 Scrollend.

Google’s new JavaScript feature could dramatically lift your marketing, Twitter’s doubling down on transparency, and more. January 27, 2023 [Read in browser]( [logo] [sponsor]( Happy Friday! How’d you like to pick the brain of a founder of a thriving business? Well, now you can. Emanuel Cinca, the founder of Stacked Marketer, posts regularly on [Twitter]( and [LinkedIn]( about newsletters, growth, advertising, and how to run a business. Give him a follow… and let’s see if we can get him to 1,000 followers before the end of January! GOOGLE The beginning of the scrollend [article-image] Looks like you’re on the brink of finding out exactly how much your audience engages with your content… [Google just announced scrollend](, a new JavaScript event for Chrome that fires when a user stops scrolling, allowing you to identify that particular point on your website. So what? Well, first of all, the scrollend event can fire in various moments, like when: - The browser is no longer animating or translating scroll. - The user releases touch from the screen. - The pointer has released the scroll thumb. - The keypress has been released. … And so on. Meaning you’ll know when users stop reading your posts, how they engage with your content, etc. You seeing the possibilities yet? It’s not exactly new: Some browsers, like Mozilla Firefox, [have already implemented scrollend.]( But Chrome developers said they needed to tweak a few small problems. To give just one example: when you zoomed in on one section of a page and moved around, it counted as an event even though you didn’t scroll the document. Why we care: This new event could improve your marketing efforts in Google in many ways, like helping you determine where to include sign-up forms or sales copy, which readers to retarget, and more. And that’s exciting. TWITTER Sponsored tweet? Use #ad please Head’s up: Twitter wants to bring more transparency to the feed. So the platform has [updated its Paid Partnership policy](, urging brands, influencers, and creators to add an #ad hashtag in sponsored tweets. Everything out in the open: And just so you know, Twitter says certain organic, non-promoted Tweets can still be considered “paid product pavements,” endorsements, or advertisements. For example: - A user being compensated for a tweet via money, gifts, or other incentives. - A tweet created as a part of commercial relationship – e.g. “brand ambassador.” - A tweet that includes affiliate link or discount code that benefits the user. All Tweets that fall into the categories above should have “clear and prominent disclosures” like “#ad,” “#paidpartnership”, “#sponsored”... you get the idea. Yep, there are sanctions, too: If you don’t disclose paid partnerships, Twitter says you could face enforcement actions, although it doesn’t specify what those actions would be. What’s behind all this? This transparency move could be tied to various countries—including the UK and Australia—which are tightening regulations to track financial ties between brands and creators. Why we care: Whether you’re an influencer, a brand, or a marketer, it’s important that you comply with the new rules and know which tags to use. That way you also avoid misleading or confusing your audience and inform them about brand deals within the app – which is a cool thing to do, anyway. SPONSORED BY STACKED MARKETER PRO Secrets of persuasion: mind manipulation techniques perfected by salespeople and con artists [article-image]( Believe it or not, our "System 1 Manipulation Part 2" report isn't about underhanded manipulation tactics. It's actually a guide to psychological principles that have been scientifically proven to get results… plus examples of each one in action. And yes, these principles just so happen to be powerful persuasion tools used by salespeople, con artists, and many famous companies. When you learn these principles, you can [build instant rapport with leads and ethically set the stage for massive conversions.]( You'll learn why you should: - Always give before you get. People are hard-wired to respond positively to a gift, even if we don’t want it. - Offer three options. The "middle" option looks more appealing when contrasted with two less appealing alternatives. … And so much more. This report is yours along with 23+ others when you join Stacked Marketer Pro. [Try Stacked Marketer Pro now for just $7.]( COPYWRITING The difference between messaging and copywriting – and when to use each [article-image] Plenty of online marketers believe messaging and copywriting are the same thing. But surprise, surprise… they actually aren’t. As [Emma Stratton shows in her short LinkedIn post](, the two are quite different. They’re also “best buddies,” working together to help you tell a positive and consistent story about your business. - Messaging is what you say to your audience about your product or service. - Copywriting is how you say it. Let’s see what this looks like in practice… Messaging highlights the essence of your brand. It’s the most important benefit plus the value it brings to your customer. Your messaging needs to be clear, concise, and consistent. Copywriting is how you bring the message to life. It’s the context in which the message exists – different promotional channels, different circumstances, global events, and more. Good copy needs to resonate with the readers and inspire them to action. It should be snappy, exciting, and persuasive. In a nutshell, messaging without copywriting would be bland repetition of the same brand message over and over again. But without the message at the core of your copy, you’ll confuse your prospects by saying different, often contradictory things. Combine them, and you’ll capture curiosity and propel your audience to action. For example: - Message: Attract more candidates to apply for open opportunities. - Web headline copy: Ready to engage top talent? - Display ad copy: More candidates, less sourcing. - Email subject line: 10x your talent pipeline. 🚀 Hey, we want to give this a try, too: “Carefully curated digital marketing news delivered into your mailbox every day for free.” Our web copy? “We’ll make you a smarter marketer for free.” Yep, it works alright! SPONSORED BY THE DAILY UPSIDE Warning: This daily financial newsletter's upbeat approach will get you hooked [article-image]( Traditional business news can be painfully dry and complex. Boring, too. [The Daily Upside]( aims to change all that. It sends you a pithy update each morning, revealing what's hot and what's not in the world of finance. It’s high IQ financial insight with a side of wit and panache. So if you want high quality journalism, written by great writers who just happen to be financial experts… [Read The Daily Upside for free.]( THE CREW’S INSIGHTS New to automated bidding? Don’t make this mistake [article-image] Google’s automated bidding strategies promise to handle all the heavy lifting. You set a goal—like Maximize conversions or Maximize clicks—and you watch Google do its thing to bring you the results you want. Easy, right? Spoiler alert: if you set your campaign to anything other than Manual CPC when you first create it, you’re not going to get the results you’re looking for. Here’s why: - Automated bidding relies on historical data to make optimization decisions. If you set your goal to Maximize conversions, Google needs to know who has converted historically, and at what costs. Without historical data, Google will be running blind. - You have more control when using Manual CPC. You can set your own bids and optimize them based on performance and your campaign goals. This will also feed Google’s understanding of what you’re looking for, making the transition to an automated strategy a much smoother one. The takeaway? For Google’s automated bidding strategies to work properly, it needs historical data. Once you’ve fed the algorithm your data—at least 30 conversions worth—then you can experiment with an automated bidding strategy. Until then, you’re going to have to put in the work yourself. ROUNDING UP THE STACK [PREMIUM ADVERTISING:]( High quality traffic from millions of users. Individual placement bidding. Up to 10% cashback on your spend. AdBison Premium brings together everything you need to manage, serve, and track any type of ad on any screen. [Deposit $1,000 to be one of the first 20 readers to get it for free.*]( [TIKTOK:]( DMs are… open? TikTok quietly added a feature that allows users to choose whether they want to receive direct messages from everyone, suggested friends, mutual followers, and more. Could this make influencers more open to DMs… and help marketers reach them? [BUSINESS:]( Sales slowing? it’s probably not you… it’s the economy. Mastercard, one of the biggest payment processors, announced this is the slowest card spending it’s seen in years. So it’s safe to say that everybody is spending less. [SEO:]( Well that’s rare. A new video SEO case study, straight from Google. This one explains how Vimeo improved video rankings on Google by implementing structured data and applying best practices to its player. Nice. [ARTIFICIAL INTELLIGENCE:]( BuzzFeed is taking the AI plunge. The popular publisher said it will rely on OpenAI to power quizzes and personalize a chunk of content for its audience – allowing users to receive completely unique, individual answers. Cool! [REGULATIONS:]( TikTok ban talks intensify. One US senator plans to introduce legislation to ban the platform nationwide on Wednesday, saying “it threatens children's privacy and mental health.” We’ll see what happens… *This is a sponsored post BRAIN TEASER A sundial has the fewest moving parts of any timepiece. Which timepiece has the most? You can find the [answer here]([.]( [poolside-logo] POOLSIDE CHAT Zoom meeting? How about an ice bath [article-image] Tired of Zoom meetings and power lunches with potential partners and clients? Seasoned business people found a new way to sweeten and even close deals: [an adrenaline-inducing, brain-stimulating ice bath.]( Let’s face it, this is genius. If you want to persuade or convince clients of anything – is there a better way to do it than by submerging them in ice cold water? It definitely encourages quick, sometimes not well thought-out decisions. Not sure it’s a good place to interview a job candidate, though… SHARING IS CARING “I want only email marketing, not all marketing on planet earth.”—a reader who unsubscribed Zing. Ah, well, our newsletter isn’t for everyone. But it’s definitely for smart marketers who manage multiple growth channels. ... And we have a feeling you know a few of them. Would you take a few seconds to share our newsletter with other professionals who know the value of staying on top of marketing news? When they subscribe, you immediately earn points towards exclusive content, merch, and more. [article-image]( [CLICK TO SHARE]( Or copy your referral link: [ [SUBSCRIBE]( | [SM PRO]( | [ADVERTISE]( You are receiving this email because you want to know what is going on in digital marketing. If you aren't thrilled about our emails, reply and let us know why. 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