🧑‍⚖ Liable.

Twitter wants to match your ad spend in credits, Google is worried this Supreme Court case will break the internet, and more. January 16, 2023 [Read in browser]( [logo] [sponsor]( Good morning, don’t forget to take breaks today. Taking breaks is an easy way to prevent burnout. You could shoot rubber bands at a coworker, or search for a dog that needs petting, for example. And if taking breaks is difficult for you, just drink so much water that you have to take a break every twenty minutes or so. Sanity saved. TWITTER Now trending: free ad credits, new verifications, and in-app profits [article-image] The bird was chirping a lot over the weekend. Let’s start with the “free money for advertisers” part… Tweet cred: Twitter plans to [offer free advertising credits](, matching whatever you spend on your ads up to $250,000. In other words, if you spend $50 on ads, you get $50 worth of free ad credits. Tempting. Why? Twitter is hoping to win big advertisers back after they abandoned the platform due to controversies surrounding Elon Musk’s takeover. Out with the Blue, in with the Org: Twitter also [announced Verification for Organizations](, its new business verification program, and invited users to apply to the waitlist. Twitter will be reviewing applications before opening access to a “limited group on a rolling basis” in the next few weeks. Flying on the wings of apps: Also, Twitter has finally [started making solid net revenue]( from in-app purchases on iOS and Android, AppFigures reports. The company earned $7.9M profits in 2022, ending the year with a whopping $1.9M in December – a 10% growth compared to November. While it’s still early days, as apps start rolling out new revenue models, it’s safe to assume this trajectory will continue. Why we care: The buzz around Twitter seems much more positive now than it was a couple months ago. And Twitter's generous credit program, if rolled out, could be a great opportunity to do some testing on the app without taking any significant risks. Just saying. REGULATIONS Will this “break the internet?” Google thinks so. The search giant claims that the Reynaldo Gonzales v. Google case before the Supreme Court—a case that could make big platforms liable for what users post—[will upend the internet.]( Case in point: Reynaldo Gonzales’s case accuses Google of being complicit in the death of his daughter by allowing the terrorist organization ISIS to host recruitment videos on YouTube. If Reynaldo wins, the case could dismantle the “liability shield” protecting the likes of Google from lawsuits, which was enacted by Congress as Section 230 of the Communication Decency Act. Dystopian, or nah? Google says that losing 230 would create a “dystopia” where providers will be under legal pressure to censor any kind of controversial content. Google also argues that people would be able to hold users liable for even liking or sharing articles. According to the search giant, it’s impossible to distinguish between recommendation algorithms and the algorithms that let search engines and other ranking systems work online. Why we care: If Google is this vocal about a particular lawsuit, it’s probably pretty big. The company seems genuinely worried about the consequences of losing what they call the “backbone of the internet.” The first oral arguments are set for February 21. Let’s see what happens. SPONSORED BY ADBISON Performance marketers: Stop burning money on low-quality traffic, fake clicks, and installs. [article-image]( Imagine if you could actually place the right ad in the right place at the right time… every time. Well, now you can. [AdBison]( is an intelligent self-serve platform that gets millions of ad impressions for your offer—in any GEO—at a budget-friendly price. And instead of contending with low quality traffic, fraud, and bots… [AdBison comes with TRIBUNAL](, their in-house industry-leading automatiс traffic filtering system that makes sure your traffic is the highest quality, using 52 unique metrics and data points (like IP, User Agent, OS, conversions, and more). There’s more. AdBison Premium offers you: - High quality traffic from millions of real users. - Individual placement bidding. - Up to 10% cashback on your spend. - Preset reports for fast data analysis. And that's not all… The first 20 Stacked Marketer readers to sign up and deposit $1,000 [get AdBison Premium for free](. You’re just minutes away from thousands of high-quality publishers and awesome returns on your ad spend. [Hurry… Sign up now to be among the first 20 readers to get Premium free.]( GOOGLE ADS You can view Shopping Ads data in Performance Max campaigns. Here’s how [article-image] You know what they say: if it doesn’t exist yet, create it. And while there’s not a straightforward way to check Performance Max for Shopping campaigns in the Google Ads Reporting Breakdown, there’s a way to make one. Collin Schmelebeck tweeted a short guide to creating a custom report that [displays shopping campaign spend and conversions at the Performance Max campaign level.]( Here’s how to do it: Step 1: Navigate to the “Reports” drop down at the upper-right of the Google Ads dashboard and click “Reports.” Step 2: Click “Custom Report” and select “Table.” Step 3: Edit row data to > Search: “[your Merchant Center ID].” Step 4: Choose the values you want to track at column data. Collin recommends tracking Impressions, Clicks, Avg. cost-per-click (CPC), Cost, and Conversions. Step 5: Now, you have to filter down everything to Performance Max level. Two examples: - Filter down to all Performance Max campaigns. - FIlter to individual Performance Max campaigns so you can compare data. And that’s it. The steps above are just the recommended framework, but as you set up your Shopping Ads data tracking, you can experiment and adjust values and filters according to your needs. Super simple, and super sweet. SPONSORED BY IMPACT.COM Most influencer marketers are making a huge mistake. You can avoid it forever in 5 minutes [article-image]( Here’s a sad truth: 86% of marketers don’t know how influencers calculate their fees. So how can they possibly negotiate a cost-effective and mutually beneficial partnership? Maybe they never will… [but you can](. Impact.com published a guide that reveals the true costs of running an influencer program, average rates, plus the top seven ways to pay. Once you learn these things, negotiating with influencers is easy. [Get your free guide now.]( THE CREW’S INSIGHTS What a neighborhood social media app can teach you about good copywriting [article-image] Ever think your next door neighbor might be a good copywriter? Probably not. But you might be wrong. Let’s talk about Nextdoor, a local social media app where your neighbors can write about anything under the sun. True to the neighborly spirit, most of those things are complaints. But here’s the interesting part: Nextdoor often sends out clever emails which use the headlines of your neighborhood’s most popular posts as the email subject lines. They’re surprisingly well-written. Here are a few examples we came across: - Call me a Karen, I don’t care. - I don’t usually complain about stuff… - Stolen last night. - Two guys show up at my home without an appointment. - Well… Why these work: Most of these are curiosity-driven. They tease something big without letting you know what it is—one of the most natural types of hooks in copy. The Crew’s insight: There are a few things to take away from Nextdoor’s dramatic headlines: - Curiosity works. If you want a free swipe file, sign up for Nextdoor and scroll through the popular posts now and then. - Community-based content is useful. Nextdoor’s copywriters don’t have to lift a finger to send out effective subject lines—their community does all the work. Think about how you could use your community or reviews in a similar way. - Email subject lines work well when they’re dramatic. Inboxes are so flooded with emails that these days, a little melodrama can help you stand out. That’s all, folks. If you want more email insights, [grab our email marketing swipe file in Stacked Marketer Pro](. ROUNDING UP THE STACK [BUSINESS:]( If Mark Zuckerberg and Tim Cook agreed on something, it would be this business newsletter. The Daily Upside, written by a former investment banker, is a quality newsletter that delivers insights to make you smarter every day. [Sign up for free today.](* [TWITTER:]( Did the blue bird just ban third-party apps? Tweetbot, Twitterific, and plenty of other third-party clients lost access to Twitter over the weekend. And so far it seems intentional. Hmmm… [META:]( Facebook’s fight against scrappers continues. The company filed a legal action against Voyager Labs—a scraping and surveillance company—because it “improperly collected data” from most of the biggest social platforms. So are the scrapers getting scrapped? [YOUTUBE:]( Watch your language… for the first 15 seconds at least. YouTube’s new policy threatens to demonetize videos that contain swear words within the first few seconds. And it caused an outrage among creators, some of whom used colorful language. *This is a sponsored post BRAIN TEASER I am an odd number. Take away a letter and I become even. What number am I? You can find [the answer here](. [poolside-logo] POOLSIDE CHAT Why are there colored circles on brand packages? [article-image] If you’ve ever examined a pack of M&M’s, you’ve probably seen a palette of colored circles at the bottom of every pack. Well today, we finally learned their purpose. And no, it’s got nothing to do with nutrients, vitamins, or chemicals. [The answer is much simpler](. Printing technicians use them to confirm that shading and coloring of their brand packaging is on-point. Everywhere. So when a Stacked Marketer Crew member opens a bag of Doritos in the US, Brazil, or Austria, they all know their package coloring is always the same. And that’s kind of cool, isn’t it? SHARING IS CARING “I don't read newsletters, ever. But I never miss yours.” —a happy subscriber Do you feel the same way about Stacked Marketer? Then don’t just sit there… share our newsletter with other marketers who would appreciate it, too! We’ll reward you, promise. You’ll unlock prizes like: - The Crew’s Top 10 Insights (2 referrals) - The Ultimate Holiday Marketing Deep Dive (4 referrals) … And a whole lot more. Share the link below to get started! 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