😲 Twitter recap.

Several Google updates that affect ads campaigns, a recap of the Twitter soap opera, and more. November 11, 2022 [Read in browser]( [logo] [sponsor]( Hey, it’s Friday. It’s also the 11th day in November, or 11/11 in both Europe and the US. And when you add 11 to 11, you get 22. So not only is today a nice looking date, it’s also a math equation, which means you have a good weekend in store. We don’t make the rules. GOOGLE There’s a new performance forecasting tool for Video, plus other stuff you should know [article-image] Say it with us: “Tut tut tut— … It looks like revenue.” Google released [a new forecasting tool for Video action campaigns]( that can help you gauge how your ads will perform based on audience, budget, and other settings. You should find it in Google Ads Reach Planner. The link above explains how to set it up, if you want to use it. Google dropped a few other important updates, too: - Optimized targeting is postponed. It was [supposed to be available earlier this week](, but Google is hitting the pause button, and they haven’t said when the new rollout dates are. - New ways to use feedLabel: [It’s now available in products, datafeeds, and DatafeedStatus](. You can also see exactly which countries a particular datafeed targets, among other useful features. Good to know if you use their Content API and Merchant Center. … Also, Ads Editor v2.2 is out now, and it comes [with 12 new features,]( including: - Full support for Target frequency in Video campaigns. - Recommended budgets for Video action campaigns. - An out-of-sync indicator that alerts you when account changes haven’t loaded since the last sync. - A new visual editor for ad schedules and certain ad assets. … And several more. Bye bye: Just so you know, Ads Editor v2.2 also got rid of Gmail display ads and campaigns. Out with the old, in with the new, right? TWITTER Recap: the latest episode of the Twitter and Elon Musk soap opera Lots of turbulent air where the blue bird is flying… Season recap: Elon Musk is now calling the shots at Twitter, as you’ve undoubtedly heard. And the exposure both Twitter and Elon are getting out of this is huge. But is it worth $44B? This week’s episode highlights: [Twitter Blue is available]( in the US on iOS for $7.99/month, and it includes that elusive blue checkmark. Also, the gray check mark made its way into the Twitterverse, but it [was a short and awkward cameo](, kinda like Captain America in Spider-Man: Homecoming. Yep, the gray check has already been eliminated, and only the blue check remains. Or so we thought! Just like Palpatine in The Rise of Skywalker, [gray check mark is back again](. Another plot twist: The blue tick is meant to signal a verified account, but what’s actually happened is tons of fake accounts signed up to Twitter Blue and [are impersonating]( some of the biggest names on the platform: LeBron James, George W. Bush, Tony Blair, and of course, Elon Musk himself, among countless others. Not afraid of anything: Meanwhile, Elon’s not afraid of the FTC, or of [rocketing past standard data governance and privacy or security processes.]( One of Twitter’s lawyers is even telling employees to load up on whistleblower protection if they’re uncomfortable with what’s going on. Wild. What to expect in the next episode: The fight against fake verified accounts is high on Twitter’s list of priorities. We’ll probably see updates for advertisers, too. The Crew’s note: There’s something changing at Twitter every day, and [Elon has given us full warning that things will continue at a breakneck pace.]( But we won’t be filling our newsletter with Twitter-only news. We’ll keep you posted on the biggest and most relevant updates that take priority, and we may also bring you this kind of rundown every once in a while. Because… well, like any soap opera, it’s entertaining, shocking, and awful all at once. SPONSORED BY FLIPPA Get a free valuation of your online business, backed by 20,000 data points [article-image]( Flippa is the world's largest marketplace to buy and sell online companies. They have sold more companies than all their competitors combined. Whether you have an Amazon FBA business, a SaaS company, or a Shopify store, Flippa can get you [a precise valuation of your company for free—within minutes!]( Is the valuation accurate? Yep, the best you can get! Flippa compares your company to over 20,000 historical asset and business sales. And with 500,000 users on Flippa looking to buy a company, demand is high. For instance, All About Cookies was acquired for $5.24M (a 7.8x net profit) after being on Flippa for just four months! When you use Flippa, you gain more confidence about your value, spend less time on the market, and cash bigger checks. [Get a free, precise estimation of your business value in just 3 minutes!]( SEO Proven factors that affect your ranking [article-image] Ask most SEOs what affects your content rankings, and they’ll probably answer, “it depends.” However, some things are must-haves if you want Google to know you exist. [This Ahrefs post lays them out for you](. Let’s stick to the essentials… Backlinks. Fill your domain with relevant link juice because backlinks are one of the most important ranking factors. Not all links are relevant, though, so make sure you acquire links that are topically related to your website and have higher authority, which will boost your domain in return. Relevance. Google’s entire algorithm works to determine search intent, so you need to understand it as well. To do that, check top rankings for relevant keywords. For example, if you want to rank for “air fryer,” you’ll notice the ranking articles are listicles naming top bands. That probably means users are usually in research mode, so if you want to rank, it’s best to talk about other brands while adding more value. Freshness. Basically this means updating existing posts with new information. SEOs who do this usually see their blog posts climb the ranks or stay on top if they’re already there. Some topics require freshness, like “best new horror movies.” You’ll want to update this kind of content every few months. Tech and logistics. In addition to content, you also need to pay attention to the following things: - HTTPS. Make sure your connection is secure. - Mobile-friendly. Websites not optimized for mobile will have higher bounce rates, lower click-through rates, and more… all metrics that influence rankings. - Website speed. Slow websites tank user experience and signal to Google to push them down in the ranks. - Intrusive interstitials. Pop-ups and other overlays will almost definitely annoy your users, and if they do… well, you go straight to ranking jail. Some of these metrics, like mobile and speed diagnostics, are also known as core web vitals. Google loves healthy websites, so give yours a check-up frequently. Is that it? Not quite. Other factors can affect your performance, but the above points lay the groundwork for a stable, authoritative website. Good luck! SPONSORED BY GIFTSENDA Send corporate gifts to over 180 countries in just a few clicks [article-image]( From engaging new leads for better conversion rates to improving relationships with your employees or business partners… a corporate gift campaign can do it all. [Giftsenda is an international corporate gifting platform]( that helps you break through the noise and make meaningful business connections through high-quality and personalized gift experiences. A thoughtful gift can go a long way - even across the globe. [Start your free trial today.]( THE CREW’S INSIGHTS The ad that changed the trajectory of Morning Brew forever [article-image] Morning Brew runs a hell of a business. But, newsletter giant that they are, Morning Brew started from the same humble roots everyone does. Before they blew up, the Morning Brew team designed an Instagram Stories ad format that had people tripping over their feet to subscribe—and at a $0.10 cost-per-acquisition (CPA). For context, it usually costs $3–$6, or more, to acquire high-quality newsletter readers. 10 cents? That’s near-unheard of. Morning Brew’s ad is simple: a fake online chat-room conversation between Jeff Bezos, Warren Buffett, Elon Musk, and Jamie Dimon. [You can see the ad here.]( Why it works: The ad wasn’t comedic genius, it was just a fun concept. And it worked because it was irreverent, unique, and Instagram Stories ads were the perfect medium for it. The perfect storm. What you can take away from this: For starters, it wouldn’t hurt to try a similarly-styled ad for your own business. The ad doesn’t even mention Morning Brew, yet people flocked to subscribe because they felt like the team had humor, and it gave them a sense of what they could expect from the newsletter. Remember, too, that entertaining people—like this ad did—can sometimes buy enough goodwill for users to check out your product. And entertaining can often reap huge results. By the way, this insight was taken from our deep dive on Morning Brew, which you can find in Stacked Marketer Pro. [Sign up here if you’d like to read the whole thing.]( ROUNDING UP THE STACK [SEO:]( Here’s one way you can outrank competitors and make them think you’re cheating: Powerful backlinks from the internet's best websites, like Bloomberg, BigCommerce, Qualtrics and more. [Here’s why 100s of businesses use dofollow.io to get links from DR 65+ domains.](* [TIKTOK:]( Yikes. TikTok has been secretly scoring creators based on metrics like “cooperation index,” or “diligence index.” According to confidential documents, TikTok meant to share these scores with partners to help them pick the right influencers. Sure… [PINTEREST:]( After an initial invite-only period, Pinterest made its collage-making app, Shuffle, freely available to the general public. Apparently, the app is popular with Gen Z. Might be worth studying if that’s your target audience. [GOOGLE:]( You’ll love this if you organize events. Google just introduced .rsvp top-level domains, and they seem really handy. They’ll certainly make your New Year’s Eve invites look cool! [AMAZON:]( If you thought Jeff Bezos hated advertising, you’re wrong. Amazon has become an ad-selling machine. This piece breaks down Amazon’s effort to become a power player in the advertising industry. *This is a sponsored post BRAIN TEASER Slayer of regrets, old and new, sought by many, found by few. What am I? You can find the [answer here](. [poolside-logo] POOLSIDE CHAT Wayside hammers, castles… and witches? [article-image] Eyes on the road…or eyes on the roadside? Seems to be a legit question when traveling interstate, simply because there are so many roadside attractions to catch your attention. … [Like these top picks for every state:]( - A giant hammer looking at you from the curbside in Alaska. - Cement dinosaurs up to 25 feet tall next to the road in Arizona. - A three-story castle made by a guy in Colorado. Sounds like another statewide road trip challenge to us… SHARING IS CARING “Yo Shane, what’s that on your mug?” “Oh, it’s the Stacked Marketer character. Plus this relevant marketing quote.” “It’s cool. Did you buy it, or…” “Nope, got it for free.” “Really? How do I get one?” “Just gotta get 30 people to subscribe to Stacked Marketer, and the newsletter sends it to you.” “On it.” “Yeah, you unlock other rewards along the way, too. Exclusive content so good you wanna hide it from competitors… that sort of thing.” “Cool. Now shut up so I can share the link with my squad.” Start sharing the newsletter and earning cool rewards by hitting the link below! [article-image]( [CLICK TO SHARE]( Or copy your referral link: [ [SUBSCRIBE]( | [SM PRO]( | [ADVERTISE]( You are receiving this email because you want to know what is going on in digital marketing. If you aren't thrilled about our emails, reply and let us know why. Or you can unsubscribe from all daily updates by clicking [here.]( Our postal address: Spectrum IT Solutions GmbH, Canettistrasse 1/Top 0107, 1100 Wien, Austria