👜Up 77%.

How trigger events can increase your sales, Google Ads now requires at least 5 reviews, and more. June 21, 2022 [Read in browser]( [logo] [sponsor]( Happy Tuesday. Fun fact: If you look closely at the chevron in our logo, you’ll see a hidden “S.” Any guesses about what it stands for? E-COMMERCE Livestream shopping apps are gaining popularity [article-image] Guess what. It’s not just TikTok. Livestream shopping is on the rise in the US. The numbers don’t lie: Sensor Tower just [released a new report]( summarizing the climb in app installs. Here’s the gist: - Installs of the top 10 livestream shopping apps — not including TikTok and YouTube — are up 77% in 2022. - Whatnot has the most installs, with NTWRK and QVC coming second and third. - Whatnot is growing the fastest. It reached an all-time high of 240K app installs in May. Why we care: More and more US consumers are using livestream shopping to discover and purchase new products, which means there’s revenue potential for brands willing to use the channel. Figure out how to leverage this channel before your competitors, and you might just win big. GOOGLE ADS You will need at least 5 reviews to run Local Service Ads with Google Well, it just got a little harder to launch Local Service Ads… Twitter user [@lenraleigh shared an email]( he received from Google that says real estate agent businesses will need at least 5 customer reviews to run a new ad. That seems sudden: [Google’s AdsLiaison jumped]( into the conversation to clarify that the overall process hasn’t changed, except the reviews requirement went from one to five reviews. Does it affect you? If you have over five Google My Business reviews, then no. Breathe easy. But if you have under five reviews, starting June 30, you may not be able to create new Local Service Ads. If you’re an agency, make sure your clients know about this requirement! What about costs per click (CPC)? Well, we don’t know how many businesses get “cut off” from the ads, but probably not enough to make a huge impact on your CPC. Here’s hoping we don’t see a boom in the “fake review” services… SPONSORED BY BLACK CROW AI How Liquid IV used their first party data to boost marketing profits [article-image]( It’s almost an inevitable step: Whenever you scale your Facebook Ads spend… the cost-per-acquisition goes up and profits go down. Almost! Because that’s not the case when advanced [custom Machine Learning models]( power your Facebook Ads campaign. That’s the story of Liquid IV, a DTC brand selling sustainable nutrient drink mixes. After iOS 14.5, rising costs and lower returns were stopping Liquid IV from scaling their Facebook Ads campaigns. So they turned to [Black Crow AI](, a machine learning platform for DTC and ecommerce brands. Black Crow AI uses your first party data to identify your highest value prospects, so you can target them more effectively. These real-time predictions have helped [DTC brands, like Liquid IV]( effectively improve their paid marketing performance at every level of their marketing funnels. The results? - An increase in net new customers by over 48% while maintaining spend - More refined and scalable prospecting campaigns - A growth in performance marketing profits by over 175% - A dramatically reduced CPA of over 30% [Read the full free case study.]( MARKETING Coming up with content ideas is much easier with this technique [article-image] If you struggle to come up with content ideas, [Dickie Bush came up with a simple framework that will help](. It’s called the 4A Framework, and the idea is to create content based on one topic using four different angles: - Actionable: This is tactical content where readers gain insights they didn’t have before in the form of tips, hacks, curation, resources, and guides. - Analytical: Support your core idea with numbers and analysis. The goal is to help readers unlock a new way of thinking using trends, numbers, teardowns, and examples. - Aspirational: Motivate readers and help them understand what is possible. You can do this by using stories, biographies, lessons, advice to past-self, personal stories, mistakes, and so on. - Anthropological: Help readers understand the current state of things. Explore common fears, failures, struggles, and comparisons. Dickie offers a real-life example of the 4A Framework. If the topic is money, we have: - Actionable: "I Will Teach You To Be Rich." - Analytical: "The Changing World Order." - Aspirational: "Rich Dad, Poor Dad." - Anthropological: "The Psychology of Money." But you can take it even further by mixing these angles. Viral content is usually a combination of two or more angles: - Actionable + Analytical: “I’ve studied 100+ Landing Pages. Here’s why each one works.” - Aspirational + Anthropological: “I used to have a terrible relationship with money. Here’s how I fixed it.” - Aspirational + Actionable: “I’ve made millions of dollars investing in Bitcoin and Ethereum. Here’s how you can too.” - Analytical + Anthropological: “Studies show Bitcoin adoption is accelerating. But here’s why the case for why Bitcoin has less to do with technology and more with failing governments.” There you go. Once you know this system, you’ll realize that most of the content out there reflects this framework. We hope you enjoyed this “actionable” piece! SPONSORED BY CHATTY These editors can turn your messy first drafts into winners [article-image]( Newsletters. Blog posts. Tweets. Whatever type of content you create, editing is the magic “kiss” where a frog turns into a prince… However, editing takes time, patience, and skills that you might not have. But you don’t have to do it yourself. With Chatty [you can access hand-vetted editors]( to tackle every kind of writing project you’re working on. Have a look at exactly [the editors you can work with here.]( [Pick an editor from the top 5% of content experts.]( THE CREW'S INSIGHTS Trigger events: The reason people buy your products [article-image] Storytime. Last week, a member of The Crew here at Stacked Marketer went into a restaurant with his AirPods on. When he left the restaurant, they were missing. Narrator voice: He did not find the missing AirPods. So he marched into the nearest electronics store to, begrudgingly, buy some new ones. This is a trigger event. If you haven’t heard the term, it’s simple: Trigger events are events that trigger people to take action or buy products. Almost every single purchase is caused, directly or indirectly, by a trigger event. Understanding trigger events can have a serious impact on the way you talk to your customers. And leveraging them can boost conversions and sales. So try this exercise: Get a piece of paper and a pen, or open a new document. Think about your product and ask the question, “What would have to happen in my life for me to purchase this product?” Think of all the possible trigger events and write them down. When you’re done, you’ll have a healthy list of common trigger events for your customers. Then, you can order them from most common to least common. And you can even interview your customers to find out what happened n their life that made them buy your product. Once you’ve done this, take another look at your ads, your copy, and your sales funnel. Are you addressing the trigger events and pain points that your customers are feeling? When you speak to trigger events, your customers will feel like they’re truly being listened to. And when people feel that way… They often buy stuff. ROUNDING UP THE STACK [MARKETING:]( Congrats, you just discovered the ultimate collection of marketing tips, tricks, insights, reports, and more. And it’s been lovingly built by The Crew at Stacked Marketer. If you like our daily newsletter, you’ll love this collection. [Check out free samples now.](* [E-COMMERCE:]( Selling apparel? Looks like you can start selling digital versions of your clothing to avatar users in the metaverse. Meta just launched an avatar store where users can purchase digital outfits from Prada, Thom Browne, and Balenciaga. [ADVERTISING:]( Marketing channel alert! Telegram has 700M active monthly users—and they just launched a paid subscription that gives users an ad-free experience. Which means they may “incentivize” free users to buy the paid subscription by playing more ads… Your ads. [MARKETING:]( The last thing marketers need is controversy. So if you’re in the US, keep in mind that only 18 states recognize Juneteenth as a federal holiday. Depending on where your audience is, you might provoke less-than-happy reactions. Something to keep in mind for next year! *This is a sponsored post. BRAIN TEASER Before Mount Everest was discovered, what was the highest mountain on earth? You can find the [answer here](. [poolside-logo] POOLSIDE CHAT Guess who’s littering on Mars? [article-image] Before we put glass houses on Mars, maybe we should start with trash cans. Because NASA's Perseverance Rover recorded [the first piece of litter]( on the planet. Funny enough, the litter came from the spacecraft itself. Can someone write to Elon Musk and ask him to equip future manned SpaceX missions with recycle bins… and eco-aware astronauts? Because when we eventually get there, it would be such a bummer to land in a pile of rubbish! SHARING IS CARING Help a marketer out. Or two. Or three. It’s not easy staying up to date with marketing. But smart marketers understand how important it is. And there’s a chance you know a few of them. So take a few seconds to share our newsletter with someone who values getting the latest marketing news and insights. In return, we’ll send you rewards when they subscribe: - The Crew’s Top 10 Insights (2 referrals) - Total access to the growing library of The Crew’s Insights (4 referrals) … And more! Share your referral link below to start unlocking prizes. [article-image]( [CLICK TO SHARE]( Or copy your referral link: [ [SUBSCRIBE]( | [INSIGHTS]( | [ADVERTISE]( You are receiving this email because you want to know what is going on in digital marketing. If you aren't thrilled about our emails, reply and let us know why. 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