📈 Expanding.

What to know about Google Search Console, how to find awesome marketing talent, and more. April 5, 2022 [Read in browser]( [logo] [sponsor]( Good morning. Care to dance? Just kidding, it’s wayyyy too early and we’re shy about showing our dance moves anyway. What we can show you is how to make money on TikTok without dancing or lip syncing. More about that in the Rounding Up the Stack section. But first, let’s just bob along to the news. SEO Launching a new website? Give backlinks 7–10 days to show up in Google Search Console [article-image] SEO is a waiting game. … especially if you’re trying to build links to a brand new website. What’s going on: According to Google’s John Mueller (and tested by Brian Schwartz), [it can take up to 10 days]( for Google Search Console (GSC) to pick up external links to a new domain. So if you’re not seeing any backlinks in the GSC Links Report for a couple of days, don’t freak out. The crawlers will crawl and the Console will eventually… console? Why we care: If you’re an SEO agency, discussing deliverables with clients can feel painful. Knowing timeframes like this can help you manage expectations, especially in the early stages. ADVERTISING Your selection of video ads platforms is expanding Got a budget for video ads? Then you’ve got great options. Several streaming platforms recently increased their inventory: - [YouTube added hundreds of ad-supported TV shows]( to their streaming service. No better way to advertise your cookware brand than in between Gordon Ramsey’s Hell’s Kitchen rants. - Amazon has acquired MGM on top of already owning IMDb TV and Twitch—both ad supported services. Hey, there’s that “ad-supported” term again… Expect [Amazon Ads video streaming inventory]( to explode soon. - Vizio recently [added “jump ads”]( to their streaming services, and they’re boasting about 50M+ active users on Fire TV. What all these means for you: Huge audiences and the power to reach them.You can target potential customers with video ads while they watch their favorite shows. Powerful. SPONSORED BY SEMRUSH Attract hungry prospects using the same tools that some Fortune 500 companies rely on [article-image]( Competitive research. Paid advertising campaigns. SEO. Content. Organic social media. When you’re marketing on different channels, it can feel like you’re spinning too many plates at once. Switching between seven different dashboards… too busy to give channels the attention they need to show ROI… [Semrush]( is the all-in-one platform that helps you grow your visibility on all key channels. You don’t need to open 47 tabs because with [Semrush Pro you can do everything from a single platform:]( - Improve your site’s health to rank higher in search. - Manage social media posting and measure campaigns. - Find your competitors’ weaknesses. - Simplify link-building outreach. - Get juicy insights from billions of data points. And while giants like Samsung, Tesla, Walmart, P&G, and others use it, Semrush is still affordable—no need for an enterprise budget! [Start reaching your market on every channel from one easy-to-use platform.]( AMAZON After spending $10M on Amazon Ads, this business turned off the tap. Here’s why [article-image] Bryan Porter is the co-founder of Simple Modern, Amazon's #1 drinkware supplier. He believes they’ll sell 4 million tumblers and water bottles in 2022. In a recent Twitter thread, he reveals that over the past years, his company spent $10M on Amazon advertising. [But last month, they spent $0.]( Why? They saw two problems with Amazon ads: - Organic customers were shopping through ads. If the ad was ranking number one, but the organic listing was in the fifth position, many organic customers were buying through the ad. - Organic reach was suffering. Simple Modern’s team realized that their organic placements tended to fall when they paid for a top position. This is because Amazon doesn't want duplicate listings at the top of the page, but it also discourages businesses from spending budget on ads. So what did they do instead? Take a look: - Focused on product-market fit. Listings that struggle with organic placements need improvement. By focusing on product quality, selection, and value, they saw higher converting listings. - Stopped advertising on brand keywords. Simple Modern now lets competitors bid on their brand name. “If we can’t win when a customer searches for us, how can we beat competition on a retail shelf or generic keyword?” - Improved deals. Improving deals did more for their conversions and placements than ad spend. How can you apply these insights? Yes, test different advertising strategies. But more importantly, focus on building your brand. A strong brand will win at the end of the day. Even on Amazon. SPONSORED BY AIR Save up to 10 work hours per week by organizing your visual assets with Air [article-image]( Forget worrying about organizing folders, file size limits, who has access to what, and confusing duplicate images or videos. Google, Italic, Pattern, Curology, and hundreds of leading marketing teams are using Air to manage their creative and visual assets. [Air makes it easy]( to find, share, and collaborate on marketing collateral. And it saves you as much as 10 hours per week, which is 520 hours a year! How much is that worth to your team? [Try Air today. Get some of your time back.]( THE CREW'S INSIGHTS How to get more qualified applicants from your job postings [article-image] It’s hard to find good talent right now. Really hard. But, there’s a simple solution to getting good people (and it’s something we do at Stacked Marketer). The solution? Hire people remotely. The majority of people today want remote options, and job postings with remote or hybrid options are receiving [7X more applicants than office jobs](. What this means for you: If you want the best talent in the world, start hiring in… well, the world. Our entire team at Stacked Marketer is global, and it’s a big part of why we’re able to run such a tight ship ([well, most of the time](). Take hiring a writer, for instance. If we limited our applications to only the US or the UK, we’d receive a fraction of the great applications we currently get. In fact, two people on our writing team aren’t native English speakers, nor do they live in English-speaking countries. They’re simply the best people for the job, even among plenty of native English-speaking applicants. If we didn’t hire remotely, we never would have had a chance at some of our best talent. So don’t limit yourself by hiring in one city or country. Great people live everywhere—and it’s easier than ever to hire them. ROUNDING UP THE STACK [TIKTOK:]( In case you were worrying, no, you don’t have to dance or lip sync to get business results from TikTok. Our latest Deep Dive shows you how to leverage this exploding platform. [Sneak a free preview of the Deep Dive here.](* [ANALYTICS:]( If you enjoy diving deep into data, prep your scuba gear. Google Analytics 4 comes with two reporting capabilities, one for advanced analysis and one for quick, top-level reports. [ADVERTISING:]( Podcast ads are surging but there’s a stumbling block… The popular host-read format just isn’t scalable. But there may be a solution in a mixture of host-read, programmatic, and dynamic ad placements. [EMAIL:]( Mailchimp users, better close your eyes. By the company’s own admission, hackers managed to gain access to about 300 accounts. What caused the breach? “Exploitation of human error,” says Mailchimp. Ugh. [GOOGLE:]( Did you know Google can confirm your store’s working hours with a sudden phone call? Moz published a list of valuable under-the-radar tips when it comes to local SEO tools you can use. *This is a sponsored post. BRAIN TEASER There was a green house. Inside the green house there was a white house. Inside the white house there was a red house. Inside the red house there were lots of babies. What is it? You can find the [answer here](. [poolside-logo] POOLSIDE CHAT Guess who owns nearly 10% of Twitter now? [article-image] Nevermind, we’ll tell you. [Elon Musk.]( The timeline of events is interesting: - On March 25 he polled his followers about whether or not Twitter adheres to free speech principles. - On April 4, news broke that Musk now owns 9.2% of Twitter. And while we’re on the topic of correlation does not equal causation… If these events actually lead to a buyout, we’re hoping Twitter Ads become as smart as Tesla’s cars. What changes do you think Elon would bring to Twitter? SHARING IS CARING Did you know you can earn a free Insights membership… for life? Normally joining Insights costs $99 a month. But when you share our newsletter with other marketers, you can join our exclusive group for free. That means free Deep Dives, free unlimited access to our growing library of actionable marketing tips, and more. All you have to do is share your custom link and get a smart friend to subscribe. It takes less than 30 seconds. [article-image]( [CLICK TO SHARE]( Or copy your referral link: [ [SUBSCRIBE]( | [INSIGHTS]( | [ADVERTISE]( You are receiving this email because you want to know what is going on in digital marketing. If you aren't thrilled about our emails, reply and let us know why. Or you can unsubscribe from all daily updates by clicking [here.]( Our postal address: Spectrum IT Solutions GmbH, Canettistrasse 1/Top 0107, 1100 Wien, Austria