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10 tips for boosting ROAS on retargeting campaigns, YouTube adds hundreds of TV shows, and more. March 24, 2022 [Read in browser]( [logo] [sponsor]( Good morning. It’s pollination season, and in some parts of the world, the [plants have been at it since February.]( But what may feel like allergies to you feels like love to the trees. Perspective. YOUTUBE Now streaming on YouTube: hundreds of TV shows [article-image] Too big to be late? YouTube may lag behind other platforms when it comes to streaming shows, but they’re in a good position to make a lot of viewers—and advertisers—happy. Staying in tonight: YouTube [just made hundreds of free TV shows available to US audiences](. Shows include Hell’s Kitchen, Heartland, and more. They’ve also added new movie titles including Legally Blonde and Gone in 60 Seconds. All this free streaming comes with ads, which is where you come in. Why you should care: Let’s say you sell kitchenware. If you run video ads, getting them placed with shows like Hell’s Kitchen is a huge opportunity to drive revenue and build brand awareness. Hint, hint: [Some creators make millions]( off well-placed ads… something to keep in mind. GOOGLE Third Google reviews update just dropped No, that wasn’t an earthquake. Just a little tremor from Google’s third product review update. What’s happening: Google just released [another product review]( update. This time it’s to make sure reviews meet specific criteria, like being written by actual product users, offering in-depth details, and more. Giving the people what they want: Google says users prefer detailed reviews, like evidence of products being tested. Why you should care: SEO results are getting less useful by the day and users are complaining. It makes sense for Google to tackle the problem by improving one of the most popular types of searches: user reviews. And if you write Google product reviews, now’s a good time to revisit their [writing tips](. SPONSORED BY #PAID “TikTok made me scale it” [article-image]( Heard about the “TikTok made me buy it” trend? There’s a similar trend happening for brands. Users are buying boat-loads of products after seeing TikTok creators’ recommendations… which means brands are selling boat-loads of products. [Your brand can, too.]( But instead of wasting your time contacting hundreds of creators and asking them to “collaborate”... … [find the creator that perfectly matches your brand]( in minutes. [#paid]( lets you manage payments and campaigns through their platform. Plus, #paid handles rates, legal, and all the admin for you. The icing on the cake? You get private access to first-party data and creator stats like average views, audience size, cost per engagement, and more. No more doubts about their real performance. [“I’m in. Let’s scale my business with TikTok creators… the easy way”]( ADVERTISING 10 tips for boosting the ROAS of your retargeting campaigns [article-image] Did you know retargeting campaigns can increase sales by as much as 50%? The challenge, of course, is running campaigns that can adapt to the constant changes of PPC while meeting your target customer where they’re at in their journey. Not easy, but possible… if you know what to do. Navah Hopkins recently shared [10 tips for high-performing retargeting campaigns]( in an excellent WordStream article. Let’s look at five of them: Use first-party data. If you have customer lists, upload them to Facebook and Google and use these to do retargeting campaigns. You can also build Lookalike Audiences in Facebook Ads or Similar Audiences in Google Ads. Use lists across different channels. One way to use retargeting audiences is to upload customer lists coming from one channel to another. For example, you can upload a list of customers generated in Google to Facebook, and create a Custom Audience for retargeting and Lookalike Audiences to unlock new audiences too. Save budget by excluding retargeting audiences. When you run campaigns to cold traffic, algorithms may show your ads to users who already engaged with your brand in the past. While that may lower your CPA, it doesn’t help you reach new audiences. So exclude remarketing audiences from your cold traffic campaigns. Make the ad copy specific to the audience you’re using. This will make the message resonate more with your users and assure a higher response. Allocate 15–20% of your paid campaign budgets to remarketing. Just because you’re targeting a smaller audience doesn’t mean you should give these campaigns a tiny budget. Give them enough spending by planning for them ahead of time. That’s all we have room for at the moment. [You can read the rest of Navah's retargeting tips here.]( SPONSORED BY ATTEST Do you know how your consumers think, act and buy? [article-image]( Attest helps you tap into your consumers’ minds and gain deep insights about them quickly. Like Bloom & Wild did to get a 4x increase in sales, and 51% more press coverage, when they stopped selling red roses for Valentine’s Day. In a finger snap, [Attest’s self-serve platform gives you access]( to the highest-quality audience data, over 110 million people across 49 countries. It takes just minutes to set up your survey, and the highest-quality data flows in to help you make the best decisions. [Stay ahead of the game with consumer insights from Attest.]( THE CREW'S INSIGHTS Our honest experience with hiring globally [article-image] Today’s edition of the Stacked Marketer newsletter was put together by people in Austria, Brazil, Italy, Spain, Thailand, the Philippines, and the United States. Today isn’t a special occasion. We build our newsletter like this every day. From day 1, we’ve been a borderless team. And with the exponential growth of remote work and global hiring, we wanted to offer a few thoughts on how to make it work. Here are three things we’ve learned about building a top-notch global team: - Have as few meetings as possible. We almost never have meetings at Stacked Marketer. When you’re global, you have people in several time zones. Having meetings a) normally isn’t that productive, and b) forces people to be up at odd hours for something they probably could have done asynchronously. - Get really good at written communication. Because global teams work mostly asynchronously, you’re going to be doing a lot of writing. Get used to understanding cultural differences in written communication, too. This makes a big difference. - Don’t track the number of hours that people work. Flexible hours are a must for global teams, for two reasons. First, it enables you to leverage contractor talent. In most countries, you can’t specify contractors’ hours. Second, because you’re working asynchronously, it doesn’t matter much when somebody does their work so long as they do it. There’s a lot more we could share, but we’ll save that for another time. Point is, we truly believe in the power of working with great people. No matter where they live. And if you’re interested in building a borderless team, too, the tips above might help you get started—or improve a team you’re currently on. ROUNDING UP THE STACK [ANALYTICS:]( Avoid ad blockers and improve your tracking quality with Wide Angle Analytics. It’s a cookieless alternative to GA that preserves user privacy and stays GDPR-compliant. Get more valuable insights with clean visuals and flexible filters. [Try it for free today.](* [META:]( Instagram just rolled out a chronological feed to all users, along with another feed that lets you scroll posts from your favorite accounts. Look for the pop-up under “Instagram” at the top left of the app. [GOOGLE:]( Need a professional to run Google Ads for you? The search giant just launched a Google Partners directory in the hopes of simplifying your search for experts. [META:]( One in five. That’s how many small businesses closed in 2021, according to Meta’s new “Global State of Small Businesses” report. Despite the struggle, Meta says business owners are optimistic about the future. [ADVERTISING:]( Yes, gamers have money to spend. Mobile gamers spent $6.6B in both the App Store and Google Play in February alone. Good news if you run in-game ads. [GOOGLE:](There’s a New Sensitive Events Policy update, pausing ads that condone, dismiss, or exploit the ongoing war in Ukraine. *This is a sponsored post. BRAIN TEASER When I’m first said, I’m quite mysterious, But when I’m explained, I’m nothing serious. What am I? You can find the [answer here](. [poolside-logo] POOLSIDE CHAT The return of the dumbphone [article-image] Remember the flip phone? [It’s making a comeback.]( There are perks to using these phones. They’re cheap, you don’t have to pay expensive data bills, and there’s no giant screen to shatter on the street. Of course, for those of us in digital marketing, switching to a “dumbphone” can be difficult. It’s hard to imagine running Facebook groups or staying up to date on Twitter with one. Would you consider switching? SHARING IS CARING You don’t want to give away your competitive edge, we know. But there are three reasons why you shouldn’t worry about sharing Stacked Marketer with other marketers: - Just because the content is actionable doesn’t mean they’ll act on it. - Even if they acted on it, it doesn’t mean they’d execute nearly as well as you. - You don’t lose the edge by sharing. You only sharpen it… and look really smart in the process. If you do share our newsletter, we’ll give you something in return: comfy T-shirts, cozy hoodies, spacious laptop backpack… prizes like that. All you have to do is take 30 seconds to share your referral link below. But hurry: the current set of prizes is going away April 1, so share while you can get them. [article-image]( [CLICK TO SHARE]( Or copy your referral link: [ [SUBSCRIBE]( | [INSIGHTS]( | [ADVERTISE]( You are receiving this email because you want to know what is going on in digital marketing. If you aren't thrilled about our emails, reply and let us know why. Or you can unsubscribe from all daily updates by clicking [here.]( Our postal address: Spectrum IT Solutions GmbH, Canettistrasse 1/Top 0107, 1100 Wien, Austria