Google Ads has a few new updates. A certain government wishes to limit targeted marketing. January 20, 2022 [Read in browser]( [logo] [sponsor]( Happy Thursday! Instagram is up to something. Or rather, Mark Zuckerberg! Yesterday a new plan was put into motion where a group of creators on Instagram were picked to âtry outâ paid subscriptions. For a monthly fee, youâll get access to exclusive content, badges, and subscriber-only Lives and Stories⦠This sounds exciting! Weâre excited to see how it goes. GOOGLE We have 3 updates from Google Ads Google has been really busy this week. Yesterday alone there were 3 new Google Ads updates: - [Google Ads is getting an âExperiments page,â]( where you can manage all experiments in one place. Creating and syncing experiments with campaigns is also becoming more streamlined.
- [Local service ads now allow you]( to choose your own background check provider.
- [Google promised to enforce]( its policy on adult ads better after recent controversy. That's a lot of updates in one day. We hope they won't keep the same pace for the rest of January⦠Talk about overworking yourself! ADVERTISING The U.S. Government wants to limit âtargeted advertisingâ [article-image] Another day, another government trying to limit Big Tech. This time, several U.S. Senators [have proposed a bill]( that would severely limit how tech companies can serve ads to users. The restrictions: Platforms will not be able to target based on âprotected class information such as race, gender, religion, and personal data purchased from data brokers.â The platforms will still be able to target users based on location (city/state-level) data and contextual ads, aka show ads based on the content a user interacts with. The Crewâs prediction: Given the massive implications of passing this bill, we expect a big fight ([which already started](), so we donât expect it to pass any time soon. SPONSORED BY POSIRANK PosiRank will grow your organic traffic by 20% in 6 months or less, or will pay you $1000 [article-image]( Is that a deal or is that a steal? Itâs the kind of offer weâve not seen before and it couldnât come from anyone else but [PosiRank](. [PosiRank has ranked over 7k websites on page 1 of Google.]( They provide best-in-class white label SEO services and powerful link options for all business verticals. And we do mean all business verticals! Included are sensitive niches like CBD, nutra, gambling, vape, THC, and crypto. Theyâve already worked with thousands of agencies worldwide and they are so confident in their ability that they are making all Stacked Marketer readers the following offer: If you work with [PosiRank](, they will either grow your organic traffic by 20% in 6 months or less, or they will pay you USD $1,000. Yep, so if you only grew your organic traffic to 15%, youâll get $1,000. [Hit up PosiRank to see if theyâre right for you.]( MARKETING You wonât like how this founder scaled his SaaS company from $1.5k to $15k in MRR [article-image] Why wouldnât you? Because what he did was not sexy, itâs boring and highly time-consuming... Yet it worked. In 2013, [Nathan Barry started an email marketing software]( with the goal of hitting $6k in MRR (monthly recurring revenue). But in December 2015, the MRR was just $1.5k. Six months later, his sales increased 10x more (Sorry for the mention, Grant Cardone), and hit the $15k MRR mark. How did he do it? He started looking for clients one by one. Hereâs the story: - He niched his audience and identified his target customers, like âprofessional paleo recipe bloggers who are women,â or âmenâs fashion bloggers in NYC.â
- Laser-targeting allowed him to use Twitter, Google, and industry blogs to compile a list of potential clients.
- He took all the names on the list and subscribed to their newsletters, followed them on Twitter, and started interacting with them.
- After that he started to reach out to them, asking about the frustrations they were having with their current email marketing platforms. This led to a conversation on how Nathan Barry was trying to solve these problems with his product.
- The conversations led to a call where Nathan showed how they could fix their issue with their current tools or with his own software. He had hundreds of Skype calls.
- During the calls, the main sale objection was switching to a new email provider. So Nathan offered to manage the shift himself for free.
- The first initial clients acquired in this way started to build word-of-mouth, bringing in their friends and business partners.
- Once a customer was set up, Nathan Barry would ask for a referral. As heâs stated, âthe warm intros worked better than cold emails.â This brought the MRR to $15k in six months. After hitting the mark, Nathan started to fly from city to city to meet bloggers in real life and he got even more sales. This dude gave a new meaning to the word âhustle". SPONSORED BY LUCROSUS CAPITAL Earn 15% in ETH or 30% in $LUCA token as an affiliate [article-image]( Of what, you ask? Of how many $LUCA tokens your referral buys. Letâs just take a step back and explain what this token is⦠[Lucrosus Capital, with their $LUCA token]( allows individual investors to participate directly and indirectly in every investment they make in the cryptocurrency space. In short, itâs a decentralized-VC fund where its shares have been tokenized. [Check out how you can invest and earn more through the referral program!*]( *Cryptocurrency markets are decentralized and non-regulated. Your capital is at risk. Fees may apply. THE CREW'S INSIGHTS How to get press for your e-commerce brand [article-image] We dug into interviews with 181 e-commerce entrepreneurs and found out that getting press is second place in the most common channels to get customers for e-commerce brands. So of course, we also distilled the tips to increase your chances of getting press, since this is not a channel where you can just make an account and run ads, like paid social. Here are some key lessons: - Prepare content for the journalist so they have to do as little work as possible to publish a piece about your brand.
- You donât need to be a huge established brand. You need an appealing story or a product that catches people's attention. Give the press what their readers want.
- Getting writers and journalists to respond to you can be hard, but being persistent pays off. The founder of Clever Travel Companion spent hours reaching out to hundreds of writers and bloggers to get press coverage. It was a lot of hard work, but 75% of their $50k monthly revenue comes from press reviews.
- Going local helps: The founder of Holmes Mouthwatering Applesauce got success by promoting his entrepreneurial journey to local news networks in Northeast Ohio. In addition to what we saw, Snow, an oral care brand leverages giveaways and celebrity endorsements to get press coverage. This gives publications two reasons to write about you: Your brand and the celebrity. Or your brand and the free products readers could get. ROUNDING UP THE STACK [INFLUENCER MARKETING:]( Donât gamble on influencers⦠The right creator gives you the right audience that is already in line with your brand's value. Upfluence helped OMEGA, Mapiful, KEEN, and 1600+ brands find the perfect creators to match their brands' characteristics...and drive sales! [Find your match here.](* [E-COMMERCE:]( Banks. Which banks? Shopify just released âShopify Balance,â a money-management and card account that allows US-based merchants to manage their finances without a bank. [INSTAGRAM:]( If you start to see a lot of âSubscribeâ buttons on Instagram profiles, this is the reason for it. Instagram has just released âSubscriptions,â a way for creators to earn money with recurring monthly subscriptions. [GOOGLE:]( No more free Gmail accounts for businesses. Google will discontinue its free G Suite legacy edition on May 1, 2022. [ADVERTISING:]( TV > Video. These survey results suggest advertisers are finding TV more effective than video. [SEO:]( Site migrations are hard. Hereâs how to make them easier, according to Googleâs John Mueller. [BROWSERS:]( Is this the beginning of the Web 3.0 browser wars? Opera has just launched a crypto browser. [TWITTER:]( Whatâs currently trending on Twitter in various industries? The social network published a series of reports to answer this question. *This is a sponsored post. BRAIN TEASER Whatâs a question you can ask all day, get different answers each time and they would still be correct? You can find the [solution here](. FROM THE CREW Use part of the giveaway prize to hire growth services By now, youâre probably aware of our [USD $25,000 business giveaway.]( However, you might not know that you don't have to spend the whole USD $25,000 on a business. Hereâs the thing, Flippa our partner whoâs offering the giveaway prize, is also a [marketplace for ancillary services](. So, let's say you need help with SEO for your new business. [Youâll find it at Flippa.]( Or maybe you need help with Google Ads or Facebook Ads. Flippaâs got that covered! Copywriting, design, social media. They have it all. So think about this when sorting your options. And, by the way, if you havenât entered the giveaway yet, don't leave it for later. You have until Feb. 4th to enter the raffle. All you have to do is refer someone using your unique referral link â [grab it here](. Your chances increase with every successful referral! [CLICK TO SHARE]( Or copy your referral link: [ [poolside-logo] POOLSIDE CHAT Waiting 7 hours for a popcorn bucket [article-image] Apparently, many Disney fans donât mind this. Disney World's Epcot International Festival began on January 14th. The festival brings together visual, culinary, and performing artists from all over the world. However, one item dominated the festival's first day⦠[commemorative popcorn buckets](. The âFigment Popcorn Bucketâ is modeled after a character from Epcotâs various iterations of the âJourney into Imaginationâ ride. It costs $25 and has caused Disney fans to queue for up to 7 hours in order to get their hands on one. Many of the Figment Popcorn Buckets even ended up on eBay, where they sold for well over $200, some even reached $1000. One (probably not so big) Disney fan [tweeted](, âI love Disney but come on!â Well, you know what they say, âitâs either your money or your time.â [SUBSCRIBE]( | [INSIGHTS]( | [ADVERTISE]( You are receiving this email because you want to know what is going on in digital marketing. If you aren't thrilled about our emails, reply and let us know why. Or you can unsubscribe from all daily updates by clicking [here.]( Our postal address: Spectrum IT Solutions GmbH, CanettistraÃe 1/Top0107, 1100 Wien, Austria