Do links in comments improve LinkedIn post performance?

See the results from our in-house test ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ [Visit sproutsocial.com]() [Start Your Trial]() [Link-in-Comments On LinkedIn Posts](=/NTAxLVBUVy05MzgAAAGLn8uk7pgXGdkX862PajZBmKrQ2CetlCYt8Ar6F_Ie2kvzkiEbnT48-DJXRCHZnnphBuYfsGE=) Sprout Tested: The Answer To Why You Put Links In The Comments On LinkedIn Link in comments vs. link in post? Does it make a difference for LinkedIn engagement? Impressions? As marketers rethink their LinkedIn content strategy, these questions are surfacing more and more. With bandwidth already thin for social teams, it pays to be sure the LinkedIn posts you publish are optimized for maximum engagement. We designed an experiment to find out. Keep reading to uncover the results and takeaways to help fuel your strategy. [Find Out Now →](=/NTAxLVBUVy05MzgAAAGLn8uk7pgXGdkX862PajZBmKrQ2CetlCYt8Ar6F_Ie2kvzkiEbnT48-DJXRCHZnnphBuYfsGE=) [Influencer-Consumer Relationship ](/NTAxLVBUVy05MzgAAAGLn8uk7pgXGdkX862PajZBmKrQ2CetlCYt8Ar6F_Ie2kvzkiEbnT48-DJXRCHZnnphBuYfsGE=) How The Relationship Between Influencers And Consumers Is Changing Influencers are still a social media marketing staple, but consumers have increasingly higher expectations for how these personalities build authenticity and trust. Here’s what you need to know to ensure your brand partners with the right influencers to build meaningful connections with your audience. [Tell Me More →](/NTAxLVBUVy05MzgAAAGLn8uk7pgXGdkX862PajZBmKrQ2CetlCYt8Ar6F_Ie2kvzkiEbnT48-DJXRCHZnnphBuYfsGE=) [Communications Toolkit](/NTAxLVBUVy05MzgAAAGLn8uk7pgXGdkX862PajZBmKrQ2CetlCYt8Ar6F_Ie2kvzkiEbnT48-DJXRCHZnnphBuYfsGE=) A Communications Toolkit to Safeguard Your Brand No channel is as valuable to your communications strategy as social media. With its unpredictable nature, it’s imperative that your brand is prepared for any situation. Download this toolkit to access templates and resources to maximize your communications strategy and minimize risk, while growing your brand on social media. [Download Toolkit →](/NTAxLVBUVy05MzgAAAGLn8uk7pgXGdkX862PajZBmKrQ2CetlCYt8Ar6F_Ie2kvzkiEbnT48-DJXRCHZnnphBuYfsGE=) Join the conversations in [The Arboretum]()—a one-of-its-kind digital community for social media professionals, powered by Sprout Social—where your peers are coming together to exchange ideas, advice and help each other grow. [Follow Sprout Social on Twitter]() [Follow Sprout Social on Facebook]() [Follow Sprout Social on Instagram]() [Follow Sprout Social on LinkedIn]() [Follow Sprout Social on Pinterest]() [Follow Sprout Social on YouTube]() Sprout Social, 131 S. Dearborn St., Chicago, IL 60603 | [Unsubscribe]( - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -