It’s time to build your trend marketing strategy

Use these insights to harness trends at scale ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ [Visit sproutsocial.com]() [Start Your Trial]() [Create a Trend Marketing Strategy](=/NTAxLVBUVy05MzgAAAGLe71pOXKr9dIWCtOoJJkYyyV2V0rINrVRe4fNhRcowG1eJzN61iSTUYz-mYGajA2ZmxKt9hM=) On Trend And On Brand: Why Harnessing Trends Is The Future Of Marketing Before social media, trends could last months or years. Today, thanks to platforms like TikTok, trends rise and fall in a matter of days. Operating on a campaign-by-campaign basis just isn’t possible for marketers looking to incorporate trends into their strategy. Jamie Gilpin, CMO of Sprout Social, breaks down the three types of trends, the risks of poorly executed trend marketing, and how to create an agile trend strategy that positions your brand to succeed in the new social media landscape. [Tell Me More →](=/NTAxLVBUVy05MzgAAAGLe71pOXKr9dIWCtOoJJkYyyV2V0rINrVRe4fNhRcowG1eJzN61iSTUYz-mYGajA2ZmxKt9hM=) [Improve Your Customer Service Efficiency](/NTAxLVBUVy05MzgAAAGLe71pOXKr9dIWCtOoJJkYyyV2V0rINrVRe4fNhRcowG1eJzN61iSTUYz-mYGajA2ZmxKt9hM=) How To Make Customer Service Efficiency An Org-Wide Priority As consumer expectations rise, brands face more pressure to provide both quality and efficient customer service. With social media pushing customer interactions into center stage, brands need to balance the two to solidify their reputation. Use these tips to measure and improve your customer service efficiency, without sacrificing results or overwhelming your team. [Use These Tips →](/NTAxLVBUVy05MzgAAAGLe71pOXKr9dIWCtOoJJkYyyV2V0rINrVRe4fNhRcowG1eJzN61iSTUYz-mYGajA2ZmxKt9hM=) [The Future of Social ROI Webinar]() The Future Of Social ROI: CMO Predictions And Forrester Insights Tune in on Wednesday, May 3rd at 10 a.m. CT for a discussion with Jamie Gilpin, CMO at Sprout Social, and Forrester experts, Kelsey Chickering and Stephanie Slate. Learn the top priorities for CMOs, industry trends shaping 2023 marketing, and findings from a commissioned Total Economic Impact™ study conducted by Forrester Consulting on behalf of Sprout Social. [Register Now →]() Join the conversations in [The Arboretum]()—a one-of-its-kind digital community for social media professionals, powered by Sprout Social—where your peers are coming together to exchange ideas, advice and help each other grow. [Follow Sprout Social on Twitter]() [Follow Sprout Social on Facebook]() [Follow Sprout Social on Instagram]() [Follow Sprout Social on LinkedIn]() [Follow Sprout Social on Pinterest]() [Follow Sprout Social on YouTube]() Sprout Social, 131 S. Dearborn St., Chicago, IL 60603 | [Unsubscribe]( - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -