How Spotify Wrapped can inspire your social strategy

Lessons on creating a viral campaign from Spotify ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ [Visit sproutsocial.com]() [Start Your Trial]() [Spotify Wrapped](=/NTAxLVBUVy05MzgAAAGIzwlE5-5ZdFF-EO2lArW53PxsSx-wocqgfCknyBZ5hyoMLWkVLXipOyglwoIyGxYCl_3dALg=) Spotify Wrapped: What Marketers Can Learn From The Viral Campaign As we hit the end of the year, many people are reflecting on everything 2022 brought with it. And with this in mind, Spotify Wrapped shared the soundtrack that got them through it all. This campaign has been sharing users’ musical year in review since 2016, with their winning formula of personalization, shareability and seasonality. It’s been a successful marketing tool for Spotify, gaining more engagement every year. We share key takeaways from this campaign to help inspire your social planning for 2023. [Find Out More →](=/NTAxLVBUVy05MzgAAAGIzwlE5-5ZdFF-EO2lArW53PxsSx-wocqgfCknyBZ5hyoMLWkVLXipOyglwoIyGxYCl_3dALg=) [Evolution of Social Media Jobs](/NTAxLVBUVy05MzgAAAGIzwlE5-5ZdFF-EO2lArW53PxsSx-wocqgfCknyBZ5hyoMLWkVLXipOyglwoIyGxYCl_3dALg=) How Social Media Jobs Are Evolving (And How You Can Advance Them) As the social media landscape evolves, so do social media manager jobs. However, job descriptions don’t reflect their breadth of responsibilities. Jenny Li Fowler, director of social media strategy at MIT, shares how her own role changed over the years and the part you can play to advance these professionals. [Keep Reading →](/NTAxLVBUVy05MzgAAAGIzwlE5-5ZdFF-EO2lArW53PxsSx-wocqgfCknyBZ5hyoMLWkVLXipOyglwoIyGxYCl_3dALg=) [Social Media Audit](/NTAxLVBUVy05MzgAAAGIzwlE5-5ZdFF-EO2lArW53PxsSx-wocqgfCknyBZ5hyoMLWkVLXipOyglwoIyGxYCl_3dALg=) Conduct A Social Media Audit To Strengthen Your Strategies [Free Template] Want to improve the way you use social media to keep up with trends and shake-ups? Start with a comprehensive audit. Download our social media audit template to find gaps and areas for improvement, so you can create stronger social strategies and drive your business forward. [Download Template →](/NTAxLVBUVy05MzgAAAGIzwlE5-5ZdFF-EO2lArW53PxsSx-wocqgfCknyBZ5hyoMLWkVLXipOyglwoIyGxYCl_3dALg=) [Follow Sprout Social on Twitter]() [Follow Sprout Social on Facebook]() [Follow Sprout Social on Instagram]() [Follow Sprout Social on LinkedIn]() [Follow Sprout Social on Pinterest]() [Follow Sprout Social on YouTube]() Sprout Social, 131 S. Dearborn St., Chicago, IL 60603 | [Unsubscribe]( - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -