Should you build an audience or community?

How users interact with different social platforms ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ [Visit sproutsocial.com]() [Start Your Trial]() [The new social landscape]() Audiences Or Communities? Defining The New Social Media Landscape Social media is constantly evolving and each platform serves a different purpose for the user. People on social are commonly bucketed into audiences and communities. Audience-centric platforms, like TikTok, showcase content that entertains and persuades users. Community platforms, like Reddit, are an open forum for real conversation on shared interests. Learn how your brand can be more intentional with your social presence and align with platforms that cater to what your audience wants. [Learn More →]() [TikTok Stories]() TikTok Stories Explained: How To Make The Most Out Of 24 Hours Social platforms are continuously introducing new features to enhance user engagement for brands. As an early adopter, you gain the competitive edge before the feature takes off. Explore our guide on TikTok Stories and the benefits of implementing it in your content strategy. [Keep Reading →]() [Social media video template]() Sprout On Sprout: How To Create Your Own Social Media Video Template It’s no surprise that social media users noted short-form video as the most engaging type of social content today. Yet, it’s not easy to create high-performing video content. Learn about Sprout’s video production process to build your own social media video template and scale your content. [Explore And Learn →]() [The A to Z of Instagram Insights]() Interactive Guide: The A To Z Of Instagram Insights Nearly 6 in 10 consumers follow brands on Instagram but want brands to use the platform more. As social media matures, marketers must make the most of their IG efforts. Our interactive guide dives into how to connect with your audience and elevate your brand using Instagram insights. [Find Out More →]() [Social media job description templates]() 6 Social Media Manager Job Description Templates Posting the right social media job description will attract ideal candidates and show them you’re a forward-thinking company that values social. With our template collection for social media-specific roles, craft the perfect job description to ensure you don’t miss out on a dream hire. [Download Template →]() [Follow Sprout Social on Twitter]() [Follow Sprout Social on Facebook]() [Follow Sprout Social on Instagram]() [Follow Sprout Social on LinkedIn]() [Follow Sprout Social on Pinterest]() [Follow Sprout Social on YouTube]() Sprout Social, 131 S. Dearborn St., Chicago, IL 60603 | [Unsubscribe]( - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -