Find influential websites (and 9 other SparkToro searches)

Howdy {NAME}, There are loads of ways to use SparkToro data and improve your marketing - digital PR, content marketing, social media amplification, optimizing Facebook and Google ads, and more. But first, you've gotta run the right searches. :-) To help you do that, I wrote up an easily skimmable article of [10 SparkToro search ideas]( to power your marketing strategy. Here's a taste, featuring an effective way to use SparkToro to find influential publications or websites in your niche. If you know words and phrases that your target audience is likely to have in their public social media profiles, you can search SparkToro for how they behave online. Here's an example query using the job title "HR director." [SparkToro Demo Video] How to use this data: 1) Advertising and media buying. This may seem obvious, but if you uncover sources — websites, podcasts, YouTube channels, social accounts — that reach this new group you want to target, ads might be the quickest way to test whether your product/service and messaging works. 2) Content pitches. Pick out publications and social accounts that reach your target audience. Shoot them a DM or email and see if they'd accept a guest contribution or a co-marketed creation (where you work together to produce something both parties share). 3) Ask for amplification directly. If you've got a piece of content, a story, even a product that you think is a perfect match for someone's followers, just ask. I get pitches like this all the time, and honestly, the good ones work, often getting me to share on my LinkedIn/Twitter/Facebook or include as a reference in a blog post. Want more ideas? [Check out the 9 other SparkToro search ideas now](. If you have any other questions, reply to this email or sign up for our next [Office Hours]( session. We'd love to help! Best, Rand Fishkin If these emails are too much, please feel free to [unsubscribe](.