[Editor’s Note] Brand Saga: The story of stories that made Indian brands ageless...

[Image]( [Image]( Hello Readers, Every Brand Saga to have been written, edited, and published holds many, many such stories. One of my favourites – it was the year 2002, Northern India was gripped by a massive outbreak of Polio. In spite of the long running government campaign, polio immunization booths were lying empty. The country was in dire need of a solution. Who could convince the masses to step out & immunize their kids to this dreaded disease? Like now, 18 years ago too, the answer was the same – Amitabh Bachchan. The man who convinced Indians that Cadbury was safe for consumption, that Pepsi did not have pesticides. This time he would be roped in the pass on a much more important message. Only difference, he wouldn’t be talking, but scolding the viewers. Scolding as a disappointed father, worried for his children. One of the most successful [PSA]( campaigns in India was created post a brainstorming session between Ogilvy’s Piyush Pandey and Ajay Ghalaut. These, and countless more stories and anecdotes form the true intent of creating Brand Saga – retelling the untold tales, all under one roof. Brand Saga recaps brands’ journey, one campaign at a time. With a bank of over 65 Brand Sagas, we have attempted to recount the advertising journey of illustrious brands such as Maggi, Surf Excel, Idea Cellular, Vodafone, Asian Paints, Rasna, Bisleri, Raymond, Titan, Cadbury, Kissan, Bajaj Motors, and many, truly many more. Some of which, you can read below… [Image]( [Do Boond’ helps make India Polio free]( [Image]( [Revisiting Nestle India Maggi’s journey]( [Image]( [Fevicol: Iss Jod ka koi Tod nahi!]( [Image]( [Titan: Timeless Watches, Timeless Ads]( [Image]( [Cadbury Dairy Milk: Giving us reasons to buy chocolates one ad at a time….]( [Image]( [Dhara Cooking Oil: The Anokhi Shuruat of a dynamic journey]( [Image]( [Bajaj Auto: An unstoppable Journey]( [Image]( [Brooke Bond Red Label: 115 years of brewing togetherness]( [Image]( [Surf Excel: The brand that celebrated stains]( [Image]( If you no longer wish to receive mail from us, you can [unsubscribe]( Social Samosa, 703, Cosmos Plaza, J.P. Road, D.N. Nagar Metro Station , Andheri West, Mumbai, Maharastra, 400053, India