#SamosaTalks: The ‘New Normal’ for Performance Marketing; Case Study: How EUME Bags’ lockdown campaign grabbed 10 Mn eyeballs and more | Social Media Newsletter

[-]( [#SamosaTalks: The ‘New Normal’ for Performance Marketing]( In conversation with experts, Social Samosa explores the various aspects of Performance Marketing with predictions on how it would evolve in the ‘new normal’. [READ MORE]( [-]( [Case Study: How EUME Bags’ lockdown campaign grabbed 10 Mn eyeballs]( In order to de-stress consumers and keep the company of all the people living indoors, EUME lockdown campaign, #StayHomeHero urged users to pursue hobbies. a [READ MORE]( [-]( [Tanishq brings Dua Ka Sona 2.0 conveying the spirit of giving]( Tanishq launched ‘Dua Ka Sona 2.0’ to bring to light the spirit of giving in this pandemic and hour of need. a [READ MORE]( [-]( [TikTok explains algorithm behind recommendations]( Follower count and previous high-performing videos are not direct factors in the TikTok system that powers the recommendations #ForYou. a [READ MORE]( [-]( [YouTube tests shoppable ads]( YouTube is experimenting with making video ads more shoppable by adding buttons such as ‘Shop Now’ that opens a carousel of products. a [READ MORE]( [-]( [Snapchat rolls out two new filters to add or remove facial hair]( Snapchat launches new lenses where the users can try on new, virtual hair looks – with or without a beard, in a snap. a [READ MORE]( [-]( [Snapchat launches Snap Focus for advertisers]( Snapchat has rolled out a learning portal for advertisers with resources and courses to attain user insights, build brand strategy, streamline media planning, and get certified. a [READ MORE]( [-]( [Isobar bags digital mandate for Danone India]( As per the mandate, Isobar India will manage the strategy and implementation of Danone India’s social media channels & overall content dissemination on digital platforms. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 • [View Online]( • [Unsubscribe]( Copyright -SocialSamosa Media LLP Click to [Unsubscribe](