Brand Saga: Ching’s Secret- The ‘Desi Chinese’ recipe for winning Hindustani hearts; Successful partnerships are about working together towards a common goal and enriching the ecosystem: Puneet Singhvi and more | Social Media Newsletter

[-]( [Brand Saga: Ching’s Secret- The ‘Desi Chinese’ recipe for winning Hindustani hearts]( A local player dreamt of going national with the idea of ‘Desi Chinese’ and a few products in hand. This week’s Brand Saga unravels Ching’s Secret advertising journey and how it went onto win millions of hearts with its dramatic tale. [READ MORE]( [Successful partnerships are about working together towards a common goal and enriching the ecosystem: Puneet Singhvi]( In conversation with Outbrain’s Digitalks, Puneet Singhvi, President – Digital & Corporate Strategy, Network 18 talks about the shifts in digital publishing in recent years. a//www.socialsamosa.com/2020/05/filmfromhome-volini-digital-campaign-lockdown/ [READ MORE]( [#WFHDiaries I try to keep as much normalcy as possible: Tanya Swetta]( In her WFH Diaries, Tanya Swetta talks about how she spends her day amidst the lockdown and keeps a positive mindset to make work easier. a//www.socialsamosa.com/2020/05/filmfromhome-volini-digital-campaign-lockdown/ [READ MORE]( [-]( [Brand marketing getting redefined in the digital era]( Supriti Misra, COO, Digital, Value 360 Communications shares insights on how brand marketing is evolving with digital as the way forward for the future. a [READ MORE]( [-]( [Household chores emerge as a popular content hook in Brand Creatives]( Brands have not washed out their humor, so get ready for them to sweep you off the floor with creatives that describe the pain of household chores. a [READ MORE]( [-]( [Facebook lifts the ban on non-medical face masks]( Facebook will now allow ads, organic posts, and commerce listings of ‘non-medical grade’ face masks including homemade and handmade masks. a [READ MORE]( [Have patience, be dedicated and think long term: Brajesh Kumar Singh]( While writing articles, Brajesh Kumar Singh prefers the point-wise format as it’s reader-friendly for even those who want to skim through. a [READ MORE]( [-]( [Digital Agency Team Pumpkin bags 12 new mandates]( The recent mandates won by Team Pumpkin include CMR University, Celusion Technologies, Ultrawell, CityCash and BlueConch Technologies. a [READ MORE]( [-]( [L&K Saatchi & Saatchi gets Atin Wahal to head North & East regions]( Atin Wahal has nearly 18 years of Advertising & Media experience across Automobiles, FMCG, Consumer Durables, Broadcast, Telecom, OTT, Pharmaceuticals, BFSI and eCommerce. a [READ MORE]( [-]( [Wise.Blue joins the Twitter Official Partner program]( Developed by IMS corporate company Httpool, Wise.Blue is a Twitter sales partner in over 25 countries in Europe and Asia. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 • [View Online]( • [Unsubscribe]( Copyright -SocialSamosa Media LLP Click to [Unsubscribe](