Interview: We observed a 200% surge in Kids viewership says, Aparna Acharekar; TikTok tests AR ad format and more | Social Media Newsletter

[-]( [Interview: We observed a 200% surge in Kids viewership says, Aparna Acharekar]( With the ongoing lockdown, ZEE5 launched bespoke content for kids. Aparna Acharekar, Programming Head, ZEE5 takes us through the content, marketing, and monetization strategy of the OTT player. [READ MORE]( [-]( [#WFHDiaries Chit chat with colleagues makes me believe I am in office: Prasad Shejale]( Prasad Shejale, for whom taking a walk on the terrace while admiring nature’s beauty is the best part of the quarantined life, shares what forms his day in this episode of #WFHDiaries. a [READ MORE]( [-]( [Case Study: How Vadilal saw 35% growth in Instagram followers during off-season]( Strategised and executed by Zero Gravity Communications, Vadilal Instagram Campaign Case Study explores how #SlurpUnder45 helped the brand strengthen presence on Instagram a [READ MORE]( [-]( [India thanks healthcare workers this #InternationalNursesDay on Twitter]( On the occasion of International Nurses Day, people took to Twitter to commemorate the selfless act by the sisters’ brigade and honor their bravery. a [READ MORE]( [-]( [Parachute Advansed takes to TikTok for #ChampiBeats campaign]( #ChampiBeats by Parachute Advansed Hair oil on TikTok aims to help people bond over the age-old champi leveraging the platform for beats & music. a [READ MORE]( [Burger King India’s #ReassuringWhopper attempts to bring people closer]( Conceptualized by Famous Innovation & executed by FoxyMoron, the #ReassuringWhopper aims to help people to share love & connect with the near & dear ones, virtually. a [READ MORE]( [-]( [Woodford Reserve keeps up the spirits for Kentucky Derby]( With the Kentucky Derby getting postponed to September amidst the pandemic, Woodford Reserve pays tribute with a soulful rendition. a [READ MORE]( [-]( [TikTok reportedly tests AR ad format]( TikTok is working on an AR ad format that adds interactive visual effects to videos and transforms the physical environment. a [READ MORE]( [-]( [Pratishtha Singh always keeps a mini notebook handy to jot down content ideas]( Being connected to audiences and staying true to them is something Pratishtha Singh feels is a content creator’s responsibility. a [READ MORE]( [ZEE5 India bolsters announces key senior-level appointments]( The new hires along with the current ZEE5 India team will be responsible for paving the next phase of the platform’s advertising business growth. a [READ MORE]( [-]( [Agency Feature: Code7:Tech]( We are like the digital partners of our clients. From developing websites and mobile apps to promoting their business online, we act as an extended team for our clients & aim to ensure the best services. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 • [View Online]( • [Unsubscribe]( Copyright -SocialSamosa Media LLP Click to [Unsubscribe](