Tata Power ’s social media strategy to engage with GenZ; Lauding the winners of #Superwomen2020 and more | Social Media Newsletter

[-]( [Inside: Tata Power ’s social media strategy to engage with GenZ]( With a focus on GenZ, Tata Power tapped on platforms such as TikTok and Instagram for ‘I Have The Power’ and subsequently saw a 26% increase in followers on LinkedIn and saw a conversation rate of 46% on Facebook. [READ MORE]( [Lauding the winners of #Superwomen2020]( Social Samosa proudly brings to you the winners of #Superwomen2020 – the leaders, torchbearers, and young turks who lead by example. a [READ MORE]( [Panasonic’s new campaign establishes its Connected ACs as the best]( The new Panasonic campaign is bound to hit home pretty hard! It is a humorous take on the unfulfilled dream of a man to be intimate with a girl he fancies. a [READ MORE]( [-]( [Axis Mutual Fund shares an antidote to the tax fever]( To make people aware of tax savings, Axis Mutual Fund took a satirical way in a new campaign, featuring the antics of a popular detective and an emphatic news anchor. a [READ MORE]( [We need to show women as equals in the content we create: Raji Ramaswamy, Contract India]( In an exclusive AMA session for #Superwomen2020, Raji Ramaswamy, CEO, Contract India spoke at length on the truth about portrayal and representation of women in ads, long-format content & films. a [READ MORE]( [Talent needs to shine whether its a man or a woman: Divya Dixit, ALTBalaji]( On the occasion of International Women’s Day, Divya Dixit, SVP- Marketing, Analytics and Direct Avenue, ALTBalaji shares the evolving gender dynamics in the industry. a [READ MORE]( [-]( [Infographic: Social media crisis management 101]( This infographic will help you limit the unavoidable – a social media crisis – through planning and a few internal investments. a [READ MORE]( [Some new messages, some old: Women’s Day Campaigns 2020]( Women’s Day Campaigns 2020 bring in social experiments, inspiring narratives, women’s issues, and purpose-driven initiatives. a [READ MORE]( [Influencers help brands amplify women’s day campaigns]( Social Samosa takes a look at some of the most prominent women’s day marketing campaigns executed by influencers for brands this year. . a [READ MORE]( [Agency Feature: HIcentrik]( We are a diverse and multifunctional squad of professionals and creators based in Jaipur.That being said when we call ourselves a digital marketing company, a lot of brainstorming goes in standing out of the Digital box of services a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 • [View Online]( • [Unsubscribe]( Copyright -SocialSamosa Media LLP Click to [Unsubscribe](