What are the 3 hidden benefits of social media engagement?

Here's your first installment of our brand new guide "The Ultimate Social Media Engagement Guide" - open now to read start reading... Hey {NAME}, I'm excited to share our brand new "Ultimate Social Media Engagement Guide!" It's huge, so I'll be sending it out in installments (or you can read the whole guide at the link at the bottom of this email). - Intro - today - 3 Hidden Benefits of Social Media Engagement - today - 4 Types of Social Media Engagement You Should Care About - upcoming - 6 Proven Ways to Increase Your Social Media Engagement - upcoming - How to Measure Your Social Engagement - upcoming The guide follows below. Enjoy! Best Regards, Dustin Struckman - Sniply Extras PS This guide is sponsored by Verblio - professional outsourced content creators. You can get up to $500 off your first month using their services. If you need original content for your site, blog or social media, [sign up today]( and [save 35% on your first month](. Ultimate Social Media Engagement Guide Intro You know social media marketing as a piece of the puzzle, a digital channel designed to drive brand awareness and conversions. But what if we told you that it's much more than that? We've now reached 3.5 billion global users across social media platforms, and that growth isn't slowing down anytime soon. From Facebook to Weibo, these platforms have become a core part of how we communicate with each other and the businesses we engage with. Simply pushing out messages to that audience will fall on deaf ears. Instead, you need to prioritize social media engagement. Think of it as more than just one of many metrics to measure your success. Instead, consider social media marketing and social media engagement as synonyms for each other. They're one and the same; successful marketing can only be possible when engagement is front and center. As you start reading this guide, keep that idea in mind. From ways to improve it to measuring your success, let's dive into the nature and nuances of social media engagement as it exists today. First Things First: What, Exactly, is Social Media Engagement? Social media engagement, at its core, is the way in which your audience and followers interact with your social media marketing efforts. It's the way they like, comment on, and retweet your content. What we're talking about here is actually in the name of the channel itself. Too often, businesses forget what makes social media so unique, which is the social part of the equation. It's possible to succeed in this medium only if you prioritize its social nature. For the short term, that means building a content strategy designed to get those likes and comments. Long-term, you have to make sure that these engagements turn into relationships with followers who keep coming back for your content for more. That means responding to questions and finding more relevant content over time. 3 Hidden Benefits of Social Media Engagement With a basic definition out of the way, let's talk about the importance of the concept. Sure, likes and comments are a good thing. Of course, it's more complex than that. Social media engagement has become so important that marketing on this channel couldn't exist without it for three reasons: 1) Engagement Increases Content Reach Every social media channel you likely use for your business functions based on algorithms. The newsfeed of your audience, even your followers, prioritizes content from friends and businesses they have recently interacted with. It's all part of the effort on behalf of social networks to make themselves as relevant as possible. The thinking here from a platform like Facebook or LinkedIn is simple: - Users stay longer on my platform if they see more relevant content. - Users probably determine content to be relevant that's similar to content they've engaged with in the past. - That content probably comes from the sources they've interacted with in the recent past. - Showing content from sources they've interacted with in the recent past is more likely to get interaction again. - Content that gets engagement is probably relevant for other users, and will start showing up in their newsfeed too. That's why a platform like Facebook, when it changes its newsfeed algorithm, will talk about prioritizing content with meaningful engagement. It also means that posting content designed to get this type of engagement will be seen by more people, increasing its reach significantly. 2) Engagement Allows You to Meet (and Exceed) Audience Expectations Let's flip the script. The reach benefit of engaging content is undeniable, but still driven by both the brand and the platform. The user wants to have a say, too. When they have a question, they turn to social media; in fact, one study found that it's now the preferred care channel for 35% of customers. How you respond when they reach out determines their feelings towards your business. Your audience turns to social media for customer service for a number of reasons: - Asking a general question about your business before they become a customer. - Seeking a resolution for a problem, like a missing part in the product package. - Complaining about problems with the product at hand. - And much more. When they reach out, they want a quick answer. In fact, 42% of your customers expect to hear back within an hour. Prioritizing social media engagement in the form of responsiveness ensures that you keep your customers happy and can even turn complainers into strong brand advocates. 3) Engagement Helps You Learn From Your Customers Finally, don't underestimate the learning abilities you gain. Customers who have something to say likely bring value to the table. The occasional complaint about an isolated topic might not mean much. But at the same time, you could discover trends and underlying issues if you pay attention to what your customers have to say. It might come in the form of comments under your posts. You might find that certain types of content get shared far more frequently than others. And of course, you may begin to hear consistent questions and complaints that prompt you to investigate the underlying problem. Either way, you can use engagement as a learning opportunity. [Continue reading >>]( [Read the Entire Guide Here]( Copyright © 2019 SaaS.group LLC, All rights reserved. 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