The I.C.O.S.A. Framework, Explained

Learn our patented system to turn any business into a brand… ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Hey Friend, Our newest mentorship program, [Train My Social Media Manager]( is open for enrollment for the next few days only. When you join, you’ll learn how to use the same I.C.O.S.A. framework that generated $7.5 million worth of sales & visibility for BOOM! in just 12 months. You may be wondering: what is I.C.O.S.A.? I.C.O.S.A. is a fine-tuned, proven process that turns scattered Facebook posts and ineffective tweets into a high-impact social media machine. More importantly, it’s a system you can use to forge a brand identity that promotes customer loyalty and creates a moat around your business to protect you from the competition. It consists of 5 simple steps: Step 1: Ideation—Where You Define Your Brand Voice The first step in creating an effective brand voice is to figure out what kind of brand will appeal to your customers. In step 1 of I.C.O.S.A., we’ll show you how to do it by mining your data and doing customer research. Step 2: Creation—Where You Identify Major Content Themes Social media is all about content. But an effective strategy requires more than posting about random topics. You need to take a systematic approach to produce content that drives the right conversation to capture customers’ attention. Step 3: Optimization—Where You Maximize Campaign Visibility & Impact Next, you’ll learn how to make the most of your social media content by optimizing your creative for maximum impact. Step 4: Syndication—Where You Leverage All Platforms By its very nature, social media is fragmented across multiple channels and networks. In step 4, you’ll learn how to leverage so that your social media strategy makes use of the most relevant and important networks. Step 5: Amplification—Where You Scale Up the Winners and Upcycle the Losers Last but not least comes everyone’s favorite step: scaling! Yes, this applies to organic social media too. And in the final step of I.C.O.S.A., we’ll show you how to use paid ads to amplify the right content to engage more customers and grow the conversation for greater scale. [ Sign Up Now for Train My Social Media Manager and learn to implement the I.C.O.S.A. Framework in your business]( Here’s what I really love about the I.C.O.S.A. Framework: It doesn’t end with social media. This process can touch literally every other part of your business to help drive more profitable growth. Because the social media campaigns you create using I.C.O.S.A. can be repurposed to create the content you use in all other areas of your business, including: - Paid Ads - Email Campaigns - Landing Pages - Sales Pages - And more And since you’ll have data on which messages and creative are already resonating with your audience, you’ll never have to guess what kind of content to use for your other marketing campaigns. Because you’ll already know. [Learn More About Mentorship]( Molly Pittman Serve the World Unselfishly and Profit [TRAINMYTRAFFICPERSON.COM]( | [TEAMTRAFFIC.COM]( [Button Text]( [Custom]( Thank you for supporting Smart Marketer! We strive to provide a community for marketers and entrepreneurs who want to grow a successful online business with integrity and purpose. Your participation fuels everything we do. We’re a small team, and email is a crucial way for us to communicate with our audience. 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