My favorite posts, podcasts and articles of January 2022. Check 'em out!
â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â Hey , Check out the official Staff Pick for January! We also collected the month's top blog posts, articles, podcasts and free trainings for your viewing pleasure. Enjoy! ð Staff Pick ð [A Beginners Guide To Mastering TikTok in 2022 (Part 2), With Max Finn & Molly Pittman]( (25 MIN) by Maxwell Finn & Molly Pittman âIf youâre making money on certain ad channels, keep doing it. But take 5-10% of your marketing budget and start testing other channels as soon as possible. Thatâs where your big wins are going to come from...â -Maxwell Finn- If youâve only scratched the surface of TikTok Ads, this 2-Part Series with Maxwell Finn will provide the motivation (and the know-how) that you need. In [Part 1]( Molly and Max talked about what TikTok cares about most, the Apps and resources that will be a game-changer for your Creative, plus Best Practices, and more. But in this episode, Max takes it a step further and helps you set up your campaign like a seasoned Pro. More Top Content From January Covid, The Perfect Trifecta, (And 27 Dogs), With Molly Pittman and John Grimshaw]( min.)]( 4-Step Facebook Ads Funnel From Jeremiah Allen]( Beginners Guide To Mastering TikTok in 2022 (Part 1), With Maxwell Finn & Molly Pittman]( min.)]( Free Social Giveaway Template & Email Campaign Worth $213,892]( [Why Email Matters (More than ever) With Ezra Firestone and John Grimshaw]( (34 min.) [Read Our Most Popular Blogs Here!]( January's Featured Training [The State of Advertising In 2022]( (4 H 6 MIN) by Molly Pittman, Ezra Firestone & Pepijn Hufen How to win with paid traffic in 2022? Last year, we created the first "State Of The Industry" report to find solutions to iOS 14 and the biggest problems in paid traffic. Now, we are back 4 months later with new data, new brands, and an even greater understanding of how to craft ad campaigns that work in this new era of privacy restrictions. In this [workshop]( you'll learn: - Which Ads Will Work In 2022 (And Which Ads Won't). Proven traffic strategies & ad templates backed by $63 million in ad spend
- Successful Campaigns From 19 Real Brands. Including 5 tactical campaign case studies from our own 8- & 9-figure brands - Win With Facebook & Instagram in 2022. Move beyond the iOS updates and see exactly what you need to do to succeed in 2022 Top Articles of January [What is Brand Equity in Marketing? (How to Become Memorable)]( CXL [7 Ways to Find Influencers in Any Niche]( WISHPOND [Facebook Live as a Marketing Strategy]( SOCIAL MEDIA EXAMINER [The Most Important Business KPIs. (Spoiler: Not Conversion Rate!)]( OCCAM'S RAZOR BY AVINASH KAUSHIK [Features vs. Benefits: A Crash Course on Proper Messaging]( HUBSPOT Ezra Firestone
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