Smartlook School: Learn essential skills for free

Overview of the course: Recordings, funnels, event tracking, CSS, and many more Seven lessons to get you on the right track Smartlook School overview for gaining essential skills Welcome to the [Smartlook School](. Over the course, you’ll get answers to questions like the following: - Why are my customers churning? - What can I do to improve my product? - How do I increase conversions? - Can I fix bugs before my customers find them? List of lessons: Lesson 1: [Watch your users’ most important behaviors]( Filter your recordings to show you your customers’ journeys that made it all the way to conversion — you’ll see what they saw and clicked on, and you can actually see how and why they finally converted. Lesson 2: [Identify your recordings with customer data]( Did you know that you can connect Smartlook to your own database of registered users? This way, you can match session recordings with your own user database. Lesson 3: [Are heatmaps any good?]( Heatmaps are a very simple analytical tool which shows you where people clicked the most, or what part of the page they scroll through. Heatmaps are popular because they are easy to grasp and decipher. And they work, too! Lesson 4: [Integrate Smartlook into your ticketing and analytics systems]( Do you have a support helpdesk system for your customers? Did you know you can integrate that with Smartlook? Lesson 5: [Learn how to master events]( Analytics costs a lot of time and hence, money. No other area is so time-consuming like analyzing specific events. With our automatic tracking of events and event picker, just click on that website element you need to pick and you’re good to go! Lesson 6: [Choose any element with a CSS selector]( If you have a multi-language website on which one button has different text because of translations, or you want to check events on elements where there is no text, then you need to use a CSS selector to choose any element on your page to be tracked. Lesson 7: [Creating funnels the right way]( "Funnels" are one of the most overused buzzwords nowadays. But for a very good reason though. Understanding the whole customer journey and selecting users who didn’t finish the journey (aka "churned") can have a dramatic impact on your business. We hope that you’ll learn many valuable lessons! Your Smartlook Team Sent to: {EMAIL} [Unsubscribe]( Smartlook, s.r.o., Sumavska 524/31, 60200 Brno, Czech Republic