Which journeys convert your customers best?

Hi {NAME}, In today’s digitally connected world, customers have a myriad of choices when it comes to connecting with brands and businesses. Marketers who embrace digital channels and platforms can benefit from: - Greater reach and targeting opportunities - Increased customer touchpoints - Instant feedback from customers However, there are also some drawbacks. When looking at customer journeys, there is rarely only one route available, making understanding how your customers find and interact with you even more challenging. Consider the London tube map. Travellers could arrive at their destination from a number of different routes, depending on where they are coming from. Each journey is slightly different, and will give them a particular type of experience. We can apply this thinking when analyzing digital customer journeys too, by creating a customer journey map. Read my blog [How to create an actionable customer journey map using RACE]( to find out more. Following feedback from our members, I'm pleased to share that we have updated our popular [Customer journey mapping download pack](. Previously just one standalone template, we now have 3 dedicated resources for Business Members included in this download, with extra support for onboarding presentations and contact strategy planning. See you next week! ​​​ Amelia Cooper Head of Content at Smart Insights If you'd rather not receive email updates you can [unsubscribe](.