6 ways to streamline your digital marketing with RACE

Hi {NAME}, With so many different aspects of marketing to consider, it can be useful to take stock and reassess your priorities as we near the end of the first Quarter of 2024. We regularly receive positive feedback from customers using the RACE Framework to plan/review their marketing strategies. With RACE, you can quickly follow your customers' journeys across 5 steps: Plan > Reach > Act > Convert > Engage​​​​ As you may know, we originally created RACE as a practical tool to help marketers and business owners access a more strategic, data-driven approach to digital marketing. This has proved very popular, and our free [digital marketing plan template]( has already been downloaded over 500,000 times! But in our research, we have recently found that, shockingly, [many businesses still don't have an integrated digital marketing strategy](. Whether you are hoping to create your first plan soon, or you're a seasoned strategist looking for a new approach, here are 6 ways you can use RACE to streamline your digital marketing planning processes, starting now: 1. Define your key objectives and set practical KPIs at each stage of the RACE funnel to stay on track. 2. Map your customer journeys across key touch points in the RACE customer lifecycle. 3. Identify your strengths and weaknesses across RACE to help prioritize your campaigns and always-on projects for growth. 4. Integrate all online and offline marketing activities across RACE to create one simple, shareable, strategic framework. 5. Apply insights from your RACE analysis to make optimizations that improve your marketing performance. 6. Accelerate success by identifying and scaling best-practises and RACE SOPs. Read more about the marketing tools you can unlock by adopting a RACE-centric approach to your marketing strategy and planning in my blog [Introducing The RACE Growth System and RACE Planning Framework: practical tools to improve your digital marketing](. See you next week, Dr. Dave Chaffey Co-Founder, Smart Insights If you'd rather not receive email updates you can [unsubscribe](.