E-news: SEO gap analysis | AI for content marketing | Brand positioning wins

Hi {NAME}, How are customers searching for and finding your services/products? At Smart Insights, 80% of our traffic is organic, and now we're sharing our top content and SEO resources - to help you leverage our success... New: SEO gap analysis Excel spreadsheet Our new [SEO gap analysis spreadsheet]( helps you review your 'market share of consumer searches' and identify opportunities to attract new customers, as we do each month at Smart Insights. You can also use it to compare the effectiveness of organic search compared to paid in driving visitors to your site. 68% of businesses report increased content marketing ROI with AI Semrush surveyed over 2,600 businesses on their use of[AI for marketing](. Most common activities include researching content and topic ideas (58%), rewriting and paraphrasing text (52%), and writing content from scratch (50%). Want to do more with AI? Don't miss our Quick Wins for Business Members - [Using AI for SEO]( and [Using AI for Copywriting](. Google's core update to reduce unhelpful content by 40% Tackling 'spammy, low-quality content on Search' is Google's main goal for its [March 2024 Update](, launched yesterday. This coincides with the latest edition of Search Engine Land's free [Periodic Table of SEO Elements](. Business Members can use our [Managing SEO Playbook]( to make a plan to address these changes. 3 new Chrome search features Google Chrome has announced new features for users to get [better search suggestions](, including search options based on popular queries, expanded image results, and improved search experience with lower connectivity. RACE technique: Brand positioning Take control of your reputation and define how your brand is perceived with our [Brand positioning template]( for Business Members. Not sure whether branding is for you? Read more from Amelia in her blog [What is brand positioning and why aren’t you doing it yet?]( Have a good week, Dr. Dave Chaffey and the Smart Insights team If you'd rather not receive email updates you can [unsubscribe](.