What's the most critical factor for marketing success?

Hi {NAME}, It's a challenging time to be a marketer. We're witnessing rapid changes across key digital platforms and channels right now, alongside budget cuts, shifts in consumer trust and privacy, content overload, market saturation, and evolving demographic behaviours. It was in similarly challenging circumstances that I first developed the Smart Insights RACE Framework in 2010, for marketers learning digital marketing in its infancy. Today, our RACE Growth System provides [a complete system of 250+ best practice processes, templates, tools, and training modules](. Now, with 64% of marketers recently admitting they still don't have an integrated digital marketing strategy*, RACE is your new secret weapon to build a strategy that will outpace your competitors. In my experience, having a well-defined strategy in place is the single most critical factor for marketing success for individuals, startups, SMEs, agencies/consultants, and enterprises. That's why I'm extending an [exclusive January discount from Smart Insights]( for marketers looking to step up in 2024. What sets Smart Insights apart? Our marketing solutions are underpinned by the RACE Growth System. This strategic, step-by-step process is designed to help you plan, manage, and optimize every aspect of your marketing strategy. Initially developed for my consulting clients, our trusted process now empowers thousands of marketers worldwide. And it's available for you when you join too. How does it work? - Identify opportunities: Since marketing today is so complex, this is often the hardest part. Review current performance and/or marketing skills and uncover the biggest opportunities for you right now. - Optimize your strategy: Stop wasting your valuable time and money doing the wrong things, and start generating the best possible returns on your investment now with a personalized RACE marketing strategy. - Improve your techniques: Our regularly updated library of resources has been created by leading industry experts, international conference speakers, and professional trainers, so you know you're getting the best advice and guidance. - Get ahead of your competitors: Boost your results from marketing, track your success, earn more money, and accelerate your own professional journey. Why Take Action Now? For a limited time, marketers can claim an exclusive January discount, unlocking either a [Smart Insights Starter or Pro Membership at a discounted rate of up to 66%](. This investment isn't just about saving money; it's a strategic move to invest in your future success. Seize this opportunity while you still can! Many members have already upgraded with up to 66% off this month. Don't miss your chance to join them and enhance your marketing too. We can't offer this deal year-round, so if you're looking to improve your marketing in 2024, now's the time to step up. Join 165,000+ marketers using RACE to win - both in business and professionally - even faster, and claim your discount of [up to 66% today](. Dr. Dave Chaffey, - Co-Founder of Smart Insights ​​​​​​- ​Creator of the RACE Digital Marketing Framework - Author, Consultant, Keynote speaker and Trainer [Dr Dave Chaffey]( If you'd rather not receive email updates you can [unsubscribe](. * Data from our latest [Digital Marketing Trends report.](