E-news: New AI policy template | E-com conversion rates | 3rd party cookies advice

Hi {NAME}, Our members regularly access resources on auditing and benchmarking in January, so we've updated our content to support you every step of the way, plus, don't miss our free webinar to help you stand out... New: AI and governance policy template Our first new template of the year is aimed at helping [Pro Members]( shape the direction of their company's AI usage, set expectations, and increase brand transparency. Our [AI and governance policy template]( also includes an example Smart Insights AI policy to help you get started. Now available on demand: How to be a Standout Marketer in 2024 In an ever-changing, saturated, and competitive landscape, how can we keep our skills updated and stay informed of industry changes? Our free webinar today, [How to be a Standout Marketer in 2024](, was the largest live-attendance webinar we've ever run here at Smart Insights - and it's now available to watch on demand! ​​​​​ E-commerce conversion rates - how do you compare? Did you know... E-commerce conversion rates are 1.7x higher on desktop than mobile? Our [2024 E-commerce conversion rate benchmarks]( blog details the latest conversion rates so you can benchmark your online performance and plan improvements. Don't stop advertising With the first stage of 3rd party cookies deprecation now live, many are considering the implications for advertising. Read about[one CEO who wanted to turn off all Google Ads](, and helpful responses from the /r/advertising community. To keep on top of all updates, we recommend bookmarking Google's [Privacy Sandbox News](. ​ This week's RACE technique: Score digital maturity Scoring your capabilities in different areas of digital marketing is powerful since the scores will show your colleagues why and where investment is needed. You can use our free [Digital benchmarking templates]( for this. [Starter and Pro Members]( can also use the 'healthcheck' in our [digital marketing audit spreadsheet]( to prioritize specific improvements. Limited Flash Sale ​​​​Finally, don't miss [up to 66% off Starter and 33% off Pro Membership]( for a limited time only. Have a good week, Dr. Dave Chaffey and the Smart Insights team If you'd rather not receive email updates you can [unsubscribe](.