E-news: Free skills & career webinar | Email engagement comparison stats | RACE digital marketing audit

Hi {NAME}, Our members regularly access resources on auditing and benchmarking in January, so we've updated our content to support you every step of the way, plus, don't miss our free webinar to help you stand out... How to be a Standout Marketer in 2024: Grow your skills and progress your career with RACE In an ever-changing, saturated, and competitive digital landscape, how can we keep our skills updated and stay informed of industry changes? [Join our free webinar]( with Amelia Cooper, Head of Content at Smart Insights, on Wednesday 17th January to learn how to grow your skills and elevate your career prospects. ​​​​​ Email engagement rates - how do you compare? Our [2024 email marketing statistics compilation]( details the latest industry email engagement breakdowns. With an average open rate of 39.7% and clickthrough rate of 1.0%, see how you compare with the latest stats. How does Google rank content? Semrush has analyzed the top 20 positions of 16,298 English keyword SERPS to understand how specific factors correlate with rankings, across 300,000 positions. [View the infographic](. Can AI help solve the climate crisis? Google's think tank, [Think with Google](, has released a report on how we can make AI a force for climate good - a sign of more green opportunities to come for marketers using AI. ​ This week’s RACE technique: The RACE digital marketing audit checklist Dr. Dave Chaffey's latest blog features [25 questions]( you can use as prompts to audit your digital marketing strategy. Business Members can also use our dedicated [Digital marketing strategy audit/healthcheck]( to score marketing performance, define priorities, and set goals for improvement. ​​​​Finally, don't miss [up to 66% off Starter and 33% off Pro Membership]( for a limited time only. Have a good week, Dr. Dave Chaffey and the Smart Insights team If you'd rather not receive email updates you can [unsubscribe](.