E-news: Cookieless advertising | Loyalty schemes | Free skills workbook

Happy New Year {NAME}! Hit the ground running in 2024 with these four resources and two blogs... Recommended: PowerPoint digital marketing strategy planning template Our top downloaded Business Members' resource of 2023 gives you a [practical strategy document]( structured across RACE, with each stage broken down into five tasks and corresponding summary tables to track progress against your goals. Cookieless advertising is coming, are you ready for it? With third-party cookies now being phased out for 1% of Chrome users, Elisa Pogliano's new blog for Smart Insights uncovers the actions businesses need to take to [future-proof advertising planning](. 4/5 marketers under pressure to stand out Acquia found [83% of respondents]( 'under pressure to deliver marketing content differently', with 45% now regularly using AI for content generation. But, with so many MarTech opportunities available, where do you start? Tools like our [Marketing technology selection guide]( help marketers identify priorities for growth. 75% of retailers offer member-only discounts Dunhumbly found that [75% of their clients]( are employing member-only discounts to increase customer loyalty. Use our [Customer retention planning guide]( to to structure your engagement funnel. ​ This week’s RACE technique: Develop your marketing skills In our December 2023 Members' Survey, the top reason given for buying membership was 'To develop my marketing knowledge and skills'. If you're looking to upskill in 2024, try our free [Marketing careers and skills development workbook](. Or, you can read more about skills development in Amelia Cooper's blog [How best to learn marketing skills in 2024?](. ​​​​Finally, don't miss [up to 66% off Starter and 33% off Pro Membership]( for a limited time only. Have a good week, Dr. Dave Chaffey and the Smart Insights team If you'd rather not receive email updates you can [unsubscribe](.