E-news: Christmas Ad interviews | Digital dashboard 2024 update | SWOT/TOWS prioritization

Welcome to this week’s edition of E-news, Now's a great time to take stock of your marketing and prepare yourself and your team for the new year ahead.. Updated: RACE digital marketing dashboard We're not surprised that RACE was our most-used Learning Path in 2023. A key part of RACE is using data and analysis to make your marketing more actionable and accountable. We recommend our [RACE digital marketing dashboard]( to measure defined KPIs through our popular marketing funnel structure. Top performing Christmas Ads combine charity and storytelling Interviews with 6,000 adults in the UK, using key metrics from [Opinium’s ad optimization tools](, informed top rankings for Aldi, Crisis, Amazon, Shelter, and TK Maxx this year. Feeling inspired? Our [Campaign Planning Learning Path]( is packed with tools, templates, and training to help you optimize your campaigns. Instagram Reels outperform Facebook and TikTok Emplifi has compared [video performance of thousands of brands]( across 3 social media giants and placed Instagram Reels at the front and centre of engagement stats. Find out how to [optimize your organic Instagram marketing](. ​​ Google removes SGE Expiration date Google's new Lab Design features 12 AI experiments across search, creativity, and productivity. Plus, the [previous expiration date of December 2023]( has been removed, a milestone in the rollout. This week’s RACE technique: TOWS Prioritization TOWS helps you turn your SWOT into a personalized action plan to drive success in your current situation. Learn more in our [SWOT/TOWS blog]( by Dr. Dave Chaffey or use the 8 tools in our [Powerpoint/Excel prioritization template]( to define your priorities. Win an annual Business Starter membership Time is running out to complete our annual 5-minute [Member Survey](. The survey finishes at midnight (PT) on Sunday 31st December. All participants will be entered into a draw to win a Starter Membership for a year! Have a good week, Dr. Dave Chaffey and the Smart Insights team If you'd rather not receive email updates you can [unsubscribe](.