E-news: GA4 AdSense integration | 15 min campaign budget | 11 Google Optimize alternatives

Welcome to this week’s edition of E-news, This week, with a focus on digital media, messaging, and experiences, we're sharing news and resources to help you prepare for the new year... Updated: Define campaign budget Take the time now to prepare for your upcoming campaigns. Use our 15-minute interactive training module to [review your communications budgeting techniques]( and define investment/cost categories for your campaigns - now updated for 2024. Google Analytics 4 properties can now be integrated with AdSense Marketers with responsibilities for paid media can breath a sigh of relief as Google announces the integration of AdSense and GA4. Follow these [5 steps to get your account set up]( and collecting data today. 11 Google Optimize A/B testing alternatives In the wake of the Google Optimize sunset, Jonathan Riley has reviewed 11 alternatives for marketers looking for [alternative web testing platforms](. 6 steps to go to market Are you ready to go to market? Dr. Dave Chaffey's new blog gives structures and examples for [successfully introducing your new product or service]( into the market in the new year. RACE technique: Score digital maturity Scoring your capabilities in different areas is powerful since the scores will show your colleagues why/where change is needed. You can use our free [digital benchmarking templates]( for this. Business Members can also use the 'healthcheck' in our [digital marketing audit spreadsheet]( to prioritize specific improvements. Win an annual Business Starter membership Time is running out to complete our annual 5-minute [Member Survey](. The survey finishes at midnight (PT) on Sunday 31st December. All participants will be entered into a draw to win a Starter Membership for a year! Have a good week, Dr. Dave Chaffey and the Smart Insights team If you'd rather not receive email updates you can [unsubscribe](.