E-news: Cyber Week sales up 7.8% | Google Follows, Notes, and Perspectives | Product launch and local SEO

Welcome to this week’s edition of E-news, With just under 5 remaining weeks of the year, we're sharing actionable advice to help you ace your seasonal campaigns and optimize your always-on marketing activities... Updated: Product launch playbook It takes an average of 4-6 months to launch a new product. If you have NPD on the horizon in 2024, don't miss our newly updated [product launch playbook]( which supports you at every stage of your preliminary research, goal-setting, and managing your earned, owned, and paid media to spread the word. Google adds 'Follows', 'Notes', and 'Perspectives' to search experience By increasing the prominence of content from forums and social platforms, Google helps users '[find the information that’s most helpful just for you]('. Renew your focus on helpful content with our [Content Marketing Learning Path](, packed with strategic training and tools increase content effectiveness. Plus, don't miss our [5 trending content marketing techniques for 2024]( blog for the latest facts and stats. 98% of consumers use the internet to find local businesses Did you know, 76% of people who conduct a local search on their phone visit a business within 24 hours, and 28% of those searches result in a purchase? Local search isn't going anywhere. So, we've created a new [Quick Win]( to help businesses use Google Business Profile to improve visibility in search and boost local SEO. 2023 Cyber Week sales increase 7.8% YoY to $38 billion Online shopping data from Adobe shows [record holiday spending]( across the five-day shopping period from Thanksgiving through Black Friday and Cyber Monday 2023. Dig deeper into your own campaign results with our [post-campaign analysis report table](. RACE technique: Digital marketing playbooks Marketing playbooks ensure your time and budget is focused on the most effective techniques and best practices. Read our article on [The what, why, and how of playbooks]( or download our [Digital transformation playbook](, structured around RACE, it's one of 7 playbooks for paid members which can be applied to improve digital marketing in all types of business. Don't get left behind - Grab 66% off in the final 48 hours AI advancements and increased competition create more challenges, and opportunities, for marketers. That's where we can help. For just 2 more days, you can save up to 66% on Starter or Pro Membership. But hurry, time is running out to make your life-changing investment and get the skills you need to succeed in your career, and in business. [Learn more about what's included in our time limited offer](. Have a good week, Dr. Dave Chaffey and the Smart Insights team If you'd rather not receive email updates you can unsubscribe via the link: