E-news: Yahoo/Gmail rule changes | CX trends | Retention planning guide

Welcome to this week’s edition of E-news, This week, we're bringing you updated templates and advice to help you elevate your campaign planning. Plus, did you know we're currently offering [33% of Pro Membership]( and 66% off [annual Starter Membership](? Updated: Marketing campaign plan template and dashboard Our [marketing campaign plan template]( Word Doc takes you through 39 prompts to help define your next campaign. We've recently updated this template, plus our [RACE digital marketing dashboard](, to make sure you aren't missing any opportunities for your next plan. Are you ready for the latest Google/Yahoo mailing rule changes? Google and Yahoo are rolling out changes to their mailing rules in Q1 2024 to enhance user experience and reduce spam. If you have an email list of over 5,000, you will need to take action. [Review the new requirements]( to check your deliverability. These changes follow a series of CX trends in email marketing. If you haven't already, don't miss Kath's blog [8 email marketing experience trends for 2024](. RACE technique: Create a customer retention plan Oftentimes, businesses focus their time and budget on customer acquisition since this is essential for growth. But it's also important not to neglect customer retention since this can give a higher return on investment. Our [Customer retention planning guide]( shows you how to prioritize your retention activities. Ready to take your marketing to the next step? Find out more about Smart Insights [Business Membership](. Have a good week, Dr. Dave Chaffey and the Smart Insights team If you'd rather not receive email updates you can unsubscribe via the link: