E-news: AI marketing images/videos | Campaign budget spreadsheet | Strategy alignment grid

[ ] Plus, upskill on campaigns with our dedicated Learning Path [View this in your browser]( [ ] [Smart Insights]( [About]( [Membership]( [Contact Us]( [ ] [ ] [ ] [ ] [ ] [ ] 1st November 2023 Welcome to this week’s edition of E-news, Looking to start using AI for marketing images or videos? Discover the tools and brand considerations needed with our new Quick Win, [Using AI for marketing creative](, which reviews AI practical use, pricing models, and legal issues, plus specific campaign creative advice. Upskill on campaigns with our module [How to structure a campaign plan]( to improve your campaign processes. Or, try our [Excel digital marketing planning spreadsheet]( to test/forecast your campaign media budget. RACE technique: Objective, Strategy and KPI alignment An essential feature of succesful strategic plans is that objectives, strategies, and KPIs are clearly aligned. However, this isn't always achieved. That's why we created our strategy alignment grid. It's available in our [digital marketing plan workbook]( which contains over 30 mindtools across RACE to refine your digital strategy. You can learn more on the technique by reading my blog [How to align your marketing strategy with your objectives](. Have a good week, Dr. Dave Chaffey and the Smart Insights team [ ] [ ] [ ] [ ] [ ] [ ] [ ] [Ready to ride emerging trends into your market’s top spot?](​​​​​ Uncovering market trends is a wink with daily and weekly data from Semrush. Pinpoint peak traffic days, gauge competitor campaigns, and make the best use of every dollar in your marketing budget. [Try for Free]( [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [Recommended Articles](#) [Marketing strategy vs tactics - why the difference matters]( Discover 9 key differences between strategy vs tactics. ‘What is the difference between strategy vs tactics?’ is one of the most common questions… - [Read the full article](. Posted 21 hours ago – [Best practice advice]( [Developing a strong digital brand identity based on research]( Posted 6 days ago – [Trends and innovation]( [10 recommended AI copywriting tools for creating marketing content in 2023]( Posted 1 week ago – [Digital marketing software reviews]( [How to create an actionable customer journey map using RACE]( Posted 2 weeks ago – [Best practice advice]( [Transform your data into actionable insights]( Posted 2 weeks ago – [Best practice advice]( [View Latest Articles]( [Smart Insights Expert Membership]( [New and Updated Member Resources]( [Img_1] [SEO report template]( [Img_1] [AI and Machine Learning for marketing briefing]( [Img_1] [Google Ads Audit Checklist spreadsheet]( [Img_1] [Index of Smart Insights resources and editable templates]( [Img_1] [Latest digital media updates tracker]( [Learn More]( [ ] Resources [Free resources]( [Paid]([resources]( [Templates]( Membership [About membership Business benefits]( [En]([quire now]( Strategy [RACE Framework]( [Strategy advice]( [Tools for Growth]( [ ] Follow Us [linkedin]( [fb]( [tw]( [instagram]( [rss]( This email from Smart Insights is permission-based; you agreed to receive it through opting in at [SmartInsights.com](. [Click here to unsubscribe](. Smart Insights (Marketing Intelligence) Ltd