E-news: 3 MarTech evaluation techniques | Prioritization template | Digital experience scoring

[ ] Plus, advice from 80 top minds in experimentation [View this in your browser]( [ ] [Smart Insights]( [About]( [Membership]( [Contact Us]( [ ] [ ] [ ] [ ] [ ] [ ] 25th October 2023 Welcome to this week’s edition of E-news, With so many recent digital developments, how do we avoid catching MarTech 'shiny object syndrome'? [Business Pro Members]( can review 3 techniques for evaluating new technology investments, across 9 defined categories of innovation, with our [Marketing technology and media innovation guide](. Audit and evaluate your use of software to manage digital media, UX, and supporting data, with our Learning Path module [Review MarTech stack investment​](. Plus, don't miss our popular, free infographic [Essential digital marketing tools](, which has already been downloaded tens of thousands of times. RACE technique: Select strategic digital initiatives With so many competing priorities for limited resources, it's essential to have a solid process for focusing your next annual or 90-day plan. Use the [8 tools in our Powerpoint and Excel strategy prioritization template]( to set direction for your marketing strategy. You can also score web improvements with frameworks such as PIE, ICE, and PXL, to review [Opportunities for improving digital experiences](. Have a good week, Dr. Dave Chaffey and the Smart Insights team [ ] [ ] [ ] [ ] [ ] [ ] [ ] Content Created With 80 of the Top Minds in Experimentation​​​​​ We at Convert believe that experimentation is human nature. We produce content on ideation, processes, people, and analysis to make spontaneous experimentation possible. [Explore Content Hub]( [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [Recommended Articles](#) [Marketing strategy vs tactics - why the difference matters]( Discover 9 key differences between strategy vs tactics. ‘What is the difference between strategy vs tactics?’ is one of the most common questions… - [Read the full article](. Posted 21 hours ago – [Best practice advice]( [Developing a strong digital brand identity based on research]( Posted 6 days ago – [Trends and innovation]( [10 recommended AI copywriting tools for creating marketing content in 2023]( Posted 1 week ago – [Digital marketing software reviews]( [How to create an actionable customer journey map using RACE]( Posted 2 weeks ago – [Best practice advice]( [Transform your data into actionable insights]( Posted 2 weeks ago – [Best practice advice]( [View Latest Articles]( [Smart Insights Expert Membership]( [New and Updated Member Resources]( [Img_1] [SEO report template]( [Img_1] [AI and Machine Learning for marketing briefing]( [Img_1] [Google Ads Audit Checklist spreadsheet]( [Img_1] [Index of Smart Insights resources and editable templates]( [Img_1] [Latest digital media updates tracker]( [Learn More]( [ ] Resources [Free resources]( [Paid]([resources]( [Templates]( Membership [About membership Business benefits]( [En]([quire now]( Strategy [RACE Framework]( [Strategy advice]( [Tools for Growth]( [ ] Follow Us [linkedin]( [fb]( [tw]( [instagram]( [rss]( This email from Smart Insights is permission-based; you agreed to receive it through opting in at [SmartInsights.com](. [Click here to unsubscribe](. Smart Insights (Marketing Intelligence) Ltd