What's the difference between paid, owned and earned media?

[ ] Find out how to achieve your digital objectives with the 3 media types [View this in your browser]( [ ] [Smart Insights]( [About]( [Membership]( [Contact Us]( [ ] [ ] [ ] How to integrate paid, owned and earned media It's fair to say that paid, earned, and owned media offer marketers a never-ending array of opportunities to win more customers. For many businesses, investing in paid media has traditionally been a priority. But integrating paid, earned and owned media can present a range of opportunities for your business and help you reach new audiences. Businesses need to reevaluate the value of different types of media within their strategies to meet their objectives at a lower cost. In [my blog,]( I’ll go into detail about the importance of utilizing all three media types and how you can integrate them. Competitor benchmarking is often neglected, but it is a key technique to succeed in always-on marketing. Learn the approach using our [competitor benchmarking with]([RACE Learning Path module]( which explains how to use our [competitor benchmarking template](. [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] Resources [Free resources]( [Premium resources]( [Templates]( [Ebooks]( [Courses]( Membership [Member options]( [Member resources]( [Why join?]( [Support & FAQ]( [Team Membership]( Strategy [Plan]( [Reach]( [Act]( [Convert]( [Engage]( [ ] Follow Us [linkedin]( [fb]( [tw]( [instagram]( [rss]( This email from Smart Insights is permission-based; you agreed to receive it through opting in at [SmartInsights.com](. [Click here to unsubscribe](. Smart Insights (Marketing Intelligence) Ltd