E-news: Hidden email metrics | Segmentation workbook | Personas beyond demographics

[ ] Plus, transform your marketing and your career with 50% off membership... [View this in your browser]( [ ] [Smart Insights]( [About]( [Membership]( [Contact Us]( [ ] [ ] [ ] [ ] [ ] [ ] 16th August 2023 Welcome to this week’s edition of E-news, We're sharing our top free and paid resources to help you audit and improve your email marketing. How do you compare? ​​​Start benchmarking your business metrics, process metrics, and hidden metrics with our updated Learning Path module [Benchmarking email marketing performance](. Now integrated with GA4. Our [Email marketing audit template]( breaks down your email strategy into 6 categories for you to rate yourself and identify improvements. Or, use our Learning Path module, [Audit email effectiveness]( for a guided approach. This week’s RACE technique: Set layered targeting options Using strategic segmentation criteria enables your email, website or media targeting to be more effective. Business Members can download our [Segmentation and targeting workbook template]( or[Persona guide and template]( to define their targeting approach. Or, start improving your comms techniques with our free personas webinar to take your marketing personas [beyond demographics](. Limited Time Offer: 50% off Membership Why waste time on trial and error, when we already have a proven step-by-step strategy to help you get results? Transform your marketing and develop your marketing career with our [special offer on all annual Smart Insights Memberships](. Have a good week, Dr. Dave Chaffey and the Smart Insights team [ ] [ ] [ ] [ ] [ ] [It’s time to start your Black Friday influencer campaign]( Running influencer marketing campaigns during busy sales seasons delivers the highest impact for your business. And BuzzGuru Influencer Analytics app is here to help! Find content creators, manage campaigns, and track results—including traffic and CPC. [Try For Free]( [ ] [ ] [ ] [ ] [ ] [ ] [ ] [Recommended articles](#) [The difference between paid, owned and earned media]( With the ever-rising importance of social media and online PR, marketers are rapidly adapting their methods of budgeting, reporting, and investing in paid, owned and earned media to reach and… - [Read the full article](. Posted 1 week ago [Benchmarking your digital marketing capability]( Posted 1 week ago [SWOT analysis template]( Posted 2 weeks ago [The what, why, and how of marketing playbooks]( Posted 2 weeks ago [How do you choose the best marketing plan for your business?]( Posted 3 weeks ago [View Latest Articles]( [Smart Insights Expert Membership]( [New and Updated Member Resources]( [Img_1] [Latest digital media updates tracker]( [Img_1] [The Future of Digital Marketing trends report]( [Img_1] [Marketing buyer persona template and checklist]( [Img_1] [Index of Smart Insights resources and editable templates]( [Img_1] [Free marketing plan template]( [Learn More]( [ ] Resources [Free resources]( [Paid]( [Templates]( Membership [About membership Business benefits]( [En]( now]( Strategy [RACE Framework]( [Strategy advice]( [Tools for Growth]( [ ] Follow Us [linkedin]( [fb]( [tw]( [instagram]( [rss]( This email from Smart Insights is permission-based; you agreed to receive it through opting in at [SmartInsights.com](. [Click here to unsubscribe](. Smart Insights (Marketing Intelligence) Ltd