E-news: SWOT vs TOWS matrix | Integrate your customer comms | Assess your GA4 journeys

[ ] Plus, our free persona checklist helps you quality-check your personas [View this in your browser]( [ ] [Smart Insights]( [About]( [Membership]( [Contact Us]( [ ] [ ] [ ] [ ] [ ] [ ] 9th August 2023 Welcome to this week’s edition of E-news, We've got 4 resources to help you understand your audiences better... Our brand new [free marketing buyer persona template and checklist]( helps you structure and quality check your personas in a strategic way. Free Members can also access our latest webinar next week, [Beyond Demographics: The art of building actionable marketing personas]( 12pm BST, Wednesday 16th August. [Business Professional Members]( are using our exclusive online briefing, [Integrating customer acquisition and retention communications]( to strategize their customer comms. Or, use our Learning Path module, [Assess audience customer journeys]( to start creating a marketplace map and customer journey plan in minutes. This module is part of our newly updated [Google Analytics 4 Learning Path](. This week’s RACE technique: TOWS Prioritization Unlike SWOT, this powerful technique is forward looking, selecting priority initiatives for your 90-day plan. Learn more in our [SWOT/TOWS blog]( by Dr. Dave Chaffey or use the 8 tools in our [Powerpoint/Excel prioritization template]( to define your priorities. Limited Time Offer: 50% off Membership Transform your marketing and develop your marketing career with our [special offer on all annual Smart Insights Memberships](. Have a good week, Dr. Dave Chaffey and the Smart Insights team [ ] [ ] [ ] [ ] [ ] [Recommended articles](#) [The difference between paid, owned and earned media]( With the ever-rising importance of social media and online PR, marketers are rapidly adapting their methods of budgeting, reporting, and investing in paid, owned and earned media to reach and… - [Read the full article](. Posted 1 week ago [Benchmarking your digital marketing capability]( Posted 1 week ago [SWOT analysis template]( Posted 2 weeks ago [The what, why, and how of marketing playbooks]( Posted 2 weeks ago [How do you choose the best marketing plan for your business?]( Posted 3 weeks ago [View Latest Articles]( [Smart Insights Expert Membership]( [New and Updated Member Resources]( [Img_1] [Latest digital media updates tracker]( [Img_1] [The Future of Digital Marketing trends report]( [Img_1] [Marketing buyer persona template and checklist]( [Img_1] [Index of Smart Insights resources and editable templates]( [Img_1] [Free marketing plan template]( [Learn More]( [ ] Resources [Free resources]( [Paid]( [Templates]( Membership [About membership Business benefits]( [En]( now]( Strategy [RACE Framework]( [Strategy advice]( [Tools for Growth]( [ ] Follow Us [linkedin]( [fb]( [tw]( [instagram]( [rss]( This email from Smart Insights is permission-based; you agreed to receive it through opting in at [SmartInsights.com](. [Click here to unsubscribe](. Smart Insights (Marketing Intelligence) Ltd