E-news: Updated Email and Automation playbook | AI and Machine Learning | KPI/GA4 dashboard

[ ] Plus, our special offer on paid memberships is now live [View this in your browser]( [ ] [Smart Insights]( [About]( [Membership]( [Contact Us]( [ ] [ ] [ ] [ ] [ ] [ ] 2nd August 2023 Welcome to this week’s edition of E-news, In our recent LinkedIn poll, 53% of you said you'd like more advice on using AI to improve your marketing. Here are our top picks... Our updated [Email and Marketing Automation playbook]( helps you review 20 key digital marketing activities to increase audience engagement and sales. Our [AI and Machine Learning]( guide has advice on applying new AI-tools, enabling AI features on existing platforms, and developing skills to unlock in-house data mining, for [Business Professional Members](. Or, you can get started with our [Understand principles of machine learning and AI]( Learning Path module to answer questions like 'What is AI?', 'What is Machine Learning?', and 'What is Deep Learning?'. This week’s RACE technique: Marketing KPI factbook A factbook defines the essential KPIs on your dashboard which you need to set targets for and monitor to succeed. Our [Big Book of Marketing KPIs]( for [Business Professional Members]( recommends the KPIs to include on your dashboard and gives benchmark targets. Plus, don't miss our [RACE Google Analytics 4 dashboard]( to automate your digital marketing reports. Limited Time Offer: 50% off Membership Transform your marketing and develop your marketing career with our [special offer on all annual Smart Insights Memberships](. Have a great week! Dr. Dave Chaffey and the Smart Insights team [ ] [ ] [ ] [ ] [ ] [Recommended articles](#) [The difference between paid, owned and earned media]( With the ever-rising importance of social media and online PR, marketers are rapidly adapting their methods of budgeting, reporting, and investing in paid, owned and earned media to reach and… - [Read the full article](. Posted 1 week ago [Benchmarking your digital marketing capability]( Posted 1 week ago [SWOT analysis template]( Posted 2 weeks ago [The what, why, and how of marketing playbooks]( Posted 2 weeks ago [How do you choose the best marketing plan for your business?]( Posted 3 weeks ago [View Latest Articles]( [Smart Insights Expert Membership]( [New and Updated Member Resources]( [Img_1] [Latest digital media updates tracker]( [Img_1] [The Future of Digital Marketing trends report]( [Img_1] [Marketing buyer persona template and checklist]( [Img_1] [Index of Smart Insights resources and editable templates]( [Img_1] [Free marketing plan template]( [Learn More]( [ ] Resources [Free resources]( [Paid]( [Templates]( Membership [About membership Business benefits]( [En]( now]( Strategy [RACE Framework]( [Strategy advice]( [Tools for Growth]( [ ] Follow Us [linkedin]( [fb]( [tw]( [instagram]( [rss]( This email from Smart Insights is permission-based; you agreed to receive it through opting in at [SmartInsights.com](. [Click here to unsubscribe](. Smart Insights (Marketing Intelligence) Ltd